College softball is a bigger deal than the WNBA or MLS, and is getting to be almost as big as UFC.
That’s what I have to conclude after the Women’s College World Series pulled off an average 1.5 rating, including a 1.8 for the rubber match between Arizona and Tennessee, admittedly according to ESPN itself.
I don’t know what ratings for the men’s College World Series are, but if they’re higher they’d have to poke into the twos, which is a bit mind-boggling.
So let’s go out there and start a pro softball league! Well, first of all, the Women’s Final Four gets pretty good ratings, roughly comparable with this, but the WNBA stinks up the ratings somewhere in the vicinity of .4. That said, we already have one, and I’d barely heard of it before last year. It’s six teams with hope for expansion, but despite having MLB as “official development partner”, you probably haven’t heard of it either. It’s not actually part of MLB but it seems to have failed at marketing compared to WNBA and MLS nonetheless. Of course, also part of its problem is that it has teams in Chicago AND Rockford, but none in NY or LA.