The Studio Show Scorecard for Week of September 16-22

PT
Rnk
TD
Rnk
PT Vwr
(000)
PT/
ESPN
TD Vwr
(000)
TD HH TD/
ESPN

1

1

3387

3387

1306

0.9

1306

=

=

-20%

-18%

-16%

0.9

2

2

1393

1920

390

0.3

538

=

=

+6%

+3%

+2%

0.4

3

3

562

562

308

0.2

308

=

=

-11%

-9%

-7%

0.2

7

4

175

208

152

0.1

181

+2

=

+80%

+31%

+37%

0.1

8

5

140

184

98

0.1

129

-2

+2

-8%

+26%

+32%

0.1

5

6

201

220

88

0.0

96

-1

-1

-33%

-19%

-29%

0.1

9

7

64

80

87

0.0

109

-2

+2

-36%

+29%

+30%

0.1

4

8

207

271

83

0.1

109

+4

=

+109%

+17%

-3%

0.1

6

9

196

273

75

0.0

104

-1

-3

-17%

-9%

-14%

0.1

10

10

59

97

26

0.0

43

=

=

+59%

+34%

0.0

Yes, I’m aware I’m a week late with this. Here’s the thing: I’m not sure what role these posts actually have to play in the larger context of the site. I started the Studio Show Scorecard as a sports equivalent of the cable news scorecards regularly put up by TVNewser, and as such I pinned my hopes more on them to actually catch on and become popular. But while I’ve streamlined the process of creating them much more than I did when I first broached the idea, it’s still very tedious; stuff like Quick Pitch and Olbermann in late night are the worst because it’s not always clear what time slot to list them under when they get knocked off sequence.

Not that I don’t find these posts useful in their own way, but I consider the Sports Ratings Reports more useful just for me, even if a lot of what’s on them is fairly often repeated elsewhere, especially Sports Media Watch; the real payoff for them will come at the end of the year when I have a big blowout of the top-rated sports events that’s more comprehensive and balanced than what SMW will have at the same time. The fact that the SSS comes entirely from a single source, even if Son of the Bronx’s tables are very raw and the scorecards help organize them in a more comprehensible fashion, doesn’t help when sports sites like Awful Announcing discover SotB themselves and do analysis directly off it.

I really want one of these posts to catch on enough that my ad revenue gets boosted enough that I can afford an subscription to Sports Business Daily (at $120 a month!) so I don’t have to wait a month for the Top 20 Most-Watched Sports Events and I can make that the entire Sports Ratings Report, but I’m not sure what’s the best road to get there. In the meantime, I hope to take care of two weeks in a single Sports Ratings Report post later in the week.

Meanwhile, it’s probably not a good sign for Fox Sports Live that none of the three or four times it aired at midnight the first week it was normally bumped at that time for a Fox Football Daily re-air did better than any of the three Fox Football Daily re-airs.

All numbers are in thousands of viewers and are from Son of the Bronx.

Approx. 6-10 AM ET

Mon

Tue

Wed

Thu

Fri

ESPN: SportsCenter (6-9 avg.) 746 715 582 427 578
ESPN2: Mike and Mike 227 270 218 247 281
FS1: Fox Sports Live (6-9 avg.) 22 7 9 8 17
GOLF: Morning Drive (7-9 avg.) 56 28 27 35 65
NFLN: NFLAM 116 108 107 116 226
MLBN: Quick Pitch (6-9 avg.) 27 27 27 38 23

morganwick.com

Approx. 9 AM-Noon ET

Mon

Tue

Wed

Thu

Fri

ESPN:   SportsCenter (9-12 avg.) 697 505 409 449 445
ESPN2: First Take (10-12) 416 378 405 392 381
FS1: Fox Sports Live (9-12 avg.) 21 25 14 16 24
GOLF:   Morning Drive (9-11 avg.) 83‡ 28 51‡ n/a n/a
NBCSN: The Dan Patrick Show 27 26 21 40 28†
ESPNEWS: Mike and Mike (10-1) 41 46 27 46 n/a
ESPNU: The Herd (10-1) 62 41 50 44 65
NFLN: NFLAM (10-2) 166 73 113 99 201
MLBN: Quick Pitch (9-1 avg.) 18 15 49 33* 24

*9-12 average only
†11 AM hour only; 9 AM half-hour before Formula 1 practice had 33,000 viewers
‡9-10 only due to other programming

3 PM ET

Mon

Tue

Wed

Thu

Fri

ESPN: NFL Insiders 564 502† 577 404 532
ESPN2: SportsNation 215 137 169 254 163
ESPNEWS: SportsCenter 48 59 70 47 31
ESPNU: CFB Daily 51 65* 42 55 95
MLBN: The Rundown (2-4) 16 24 32 30‡ 21

*First-run rating for The Experts 1-2:30; 2:30-4 re-air had 50,000 viewers
†Aired from 3-3:30; Mike and Mike’s Best of the NFL 3:30-4 had 560,000 viewers
‡Aired 1-4

4 PM ET

Mon

Tue

Wed

Thu

Fri

ESPN: NFL Live 650 625 627 499 719
ESPN2: DLHQ (4-4:30) 205 206 183 247 167
ESPN2: Outside the Lines (4:30-5) 114 75 136 111 59
FS1: Fox Soccer Daily (4-4:30) 43 138* 149* n/a 31†
FS1: NASCAR Race Hub (4:30-5) 137 152* 158* 145* 291†
ESPNEWS: SportsCenter 60 66 71 56 60
MLBN: MLB Now 43 34 38 40 26

*UEFA Champions League coverage 2:30-5; Race Hub aired at 12 PM
†Fox Soccer Daily aired at 3, Race Hub aired at 1:30

5 PM ET

Mon

Tue

Wed

Thu

Fri

ESPN: Around the Horn (5-5:30) 929 723 624 677 734
ESPN: PTI (5:30-6) 1253 955 860 922 825
ESPN2: College Football Live (5-5:30) 85 94 121 160 95
ESPN2: ESPNFC (5:30-6) 74 66 76 96 92
FS1: Crowd Goes Wild 70 89 76 54 118
NBCSN: The Crossover (5-5:30) 132 n/a n/a n/a n/a
ESPNEWS: SportsCenter 148 95 93 58 82
ESPNU: College Football Live (5:30-6) 86 81 29 50 94
NFLN: NFL Fantasy Live 199 163 109 252 186
MLBN: Intentional Talk 77 68 69 97 80

morganwick.com

6 PM ET

Mon

Tue

Wed

Thu

Fri

ESPN: SportsCenter 1023† 657 674 631 646
ESPN2: Around the Horn (6-6:30) 87 135 100 95 116
ESPN2: PTI (6:30-7) 195 176 156 207 181
FS1: Fox Football Daily 51 43 38 38 78
GOLF: Golf Central (6-6:30) 114* 59 30 326 300
NBCSN: Pro Football Talk (6-6:30) 108^ 37* 19 72 61*
ESPNEWS: SportsNation n/a 59 93 62 99
NFLN: Around the League Live 223 148 205 155‡ 178
MLBN: MLB Tonight 63 83 93~ 101¹ 73

*Aired from 6-7
†Aired from 6-6:30; SportsCenter on ESPNEWS 6:30-7 had 84,000 viewers
‡Aired 2-5; NFL Total Access 6-8 had 811,000 viewers
^Aired 5:30-6:30
~Began at 6:58 after bonus coverage (78,000 viewers)
¹Bonus coverage; no MLB Tonight

11 PM ET

Mon

Tue

Wed

Thu

Fri

Sat

ESPN: SportsCenter 114† 592 225‡ 1311 237‡ 2615
ESPN2: Olbermann 152† 163 117~ 45~ 69~ n/a
FS1: Fox Sports Live 37 35 107 n/a 33 69^
NFLN: NFL Total Access 61* 225 231 3378* 189 82

*Aired 11:30-12
†SportsCenter aired on ESPN2 11-11:45, with Olbermann following
‡Aired on ESPN2
^10 PM airing after UFC had 167,000 viewers
~Aired on ESPNEWS

Midnight   ET

Mon

Tue

Wed

Thu

Fri

Sat

ESPN: SportsCenter 4405 558 144† 1029 1691 1942
ESPN2: Olbermann n/a 104 138 114 122 n/a
FS1: Fox Football Daily 27* 60 96 29* 64 56*

*Fox Sports Live
†Aired on ESPNEWS

1 AM ET

Mon

Tue

Wed

Thu

Fri

Sat

ESPN: SportsCenter 178* 629 398 758 826 1154
ESPN2: Baseball Tonight 137* 60 96 86 102 263†
FS1: Fox Sports Live 28 18 47 28 38 62
NFLN: NFL Fantasy Live 137 160 146 666 154 n/a
MLBN: Quick Pitch 78 94 76 51 147 71

*Baseball Tonight aired 12:42-1, followed by SportsCenter on ESPN2 at 1; NFL Primetime had 1.926 million viewers
†Aired 2:30-3:30; College Football Final 1:30-2:30 had 617,000 viewers
‡Aired 1:30-2:30

2 AM ET

Mon

Tue

Wed

Thu

Fri

Sat

ESPN: SportsCenter 1437 453 319 449 586 910
ESPN2: NASCAR Now (2-2:30) n/a 43* 84 67 n/a n/a
FS1: Fox Sports Live 14 11 n/a 10 6 55
NFLN: NFL Total Access 99 121 141 520 119 125
MLBN: Quick Pitch 27 45 65 20 99 39

*Aired at 2:30

Saturday Morning
ESPN: SportsCenter 8 ET 742
ESPN2: NFL Matchup 8:30 ET 193
FS1: Fox Sports Live 8-10 avg. 82
GOLF: Morning Drive 7-9 avg. 44
MLBN: Quick Pitch 8-12 avg. 59
ESPN: College Gameday 9 ET 1828
ESPN2: SportsCenter 9-12 avg. 363
ESPNU: Dari and Mel 9 ET 44
FS1: Fox College Saturday 10 ET 50
ESPNU: First Take CFB 10 ET 9
ESPNU: Film Room 10:30 ET 9
ESPNU: Whiparound 11 ET 43

morganwick.com

Sun 7 AM 8 AM 9 AM 10 AM 11 AM Noon

SportsCenter

SportsCenter

SportsCenter

Sunday NFL Countdown

633K/.5

941K/.8

1.140M/.9

2.235M/1.6

CFB Final

OTL

SR

Colin on FB

SportsCenter

Fantasy FB Now

325K/.3

266

274

318K/.3

344K/.3

443K/.3

Fox Sports Live

Fox Sports Live

NASCAR RaceDay

Fox NFL Kickoff

46K</.05

52K/<.05

329K/.2

227K/.2

Morning Drive

54K/<.05

CFB Final

OTL

SR

Colin on FB

SportsCenter

SportsCenter

99K/.1

84K

74K

61K/<.05

73K/.1

65K/.1

NFL Gameday First

NFL Gameday Morning

159K/.1

577K/.4

Quick Pitch

Quick Pitch

Quick Pitch

Quick Pitch

Quick Pitch

Quick Pitch

23K/<.05

40K/<.05

50K/<.05

44K/<.05

54K/<.05

54K/<.05

*Aired to 8:30

Afternoon   Post/SNF Bridge
NBC: Hyundai Sunday Night Kickoff (8-8:30) 11.31M
ESPN: SportsCenter (7-8) 789
NFLN: NFL Gameday Highlights (7:30-8:30) 431

morganwick.com

Sunday   Night
ESPN:   SportsCenter 11 844
ESPN:   SportsCenter 12:30 814
ESPN2: NASCAR Now 11:30 214
ESPN2: ESPNFC 12:30 112
FS1: Fox Sports Live 11 33
FS1: Fox Sports Live 12:30 43
NFLN: NFL Gameday Overtime 11:30 252
NFLN: NFL Gameday Final 12 471

morganwick.com

Top 10   Weekly Shows Not Otherwise On Chart
NFLN: Lexus Prekick Show Thu 8p 4810
ESPN: Monday Night Countdown Mon 6:30p 2728
ESPN: NASCAR Countdown (NSCS) Sun 1p 1269
ESPN: E:60 Tue 7p 691
ESPN: Top NFL Matchup Airing Sat/Sun 4a 559
ESPNEWS: NASCAR Countdown (NNS) Sat 7p 334
NFLN: A Football Life Tue 9p 327
NFLN: NFL Gameday Scoreboard Sun 4p 291
ESPN2: Baseball Tonight SNB Pregame Sun 7p 285
NFLN: Playbook NFC Fri 10p 230
ESPN2: NFL Kickoff Fri 7p 224
NFLN: Playbook AFC Fri 9p 199

 

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