The Studio Show Scorecard for Week of September 30-October 6

PT Rnk

TD Rnk

Sep Distr.
(000)
PT Vwr
(000)
LW/LY TD Vwr
(000)
TD HH TD Vwr
LW/LY

1

=

1

=

98852

2975

-7%

1242

0.8

-4%

=

=

85%

2975

-18%

1242

-5%

-10%

2

=

2

=

71909

1027

-16%

348

0.2

-1%

=

+1

62%

1412

+4%

479

-2%

+23%

3

=

3

=

98831

456

-28%

282

0.2

-9%

=

-1

85%

456

+25%

282

-10%

-1%

7

+2

4

+5

82736

155

+135%

151

0.1

+241%

+1

+3

71%

185

+177%

181

+317%

+222%

4

+4

5

+3

78412

294

+268%

107

0.1

+69%

+3

+4

68%

371

+382%

135

+98%

+234%

6

-1

6

-2

75568

202

-5%

105

0.1

+4%

n/a

n/a

65%

264

n/a

138

+4%

n/a

5

-1

7

-2

89180

221

-16%

103

0.1

+21%

=

-3

77%

245

+94%

114

+7%

-13%

10

-4

8

-2

71321

46

-69%

60

0.0

-14%

-6

-3

62%

64

-74%

84

-30%

-46%

8

-1

9

-2

75774

86

-13%

56

0.0

-20%

-2

-3

65%

112

-1%

73

-39%

-8%

9

+1

10

=

60168

70

+52%

39

0.0

+48%

=

-2

52%

115

+40%

63

+1%

Surprisingly, FS1 has reversed course on the “Fox Football Daily reair at midnight” experiment. I say surprisingly because FFD has not only beaten Fox Sports Live in the same time slot (although Saturday editions of FSL have done well), but has beaten the first-run airings of FFD they’re re-airing. I don’t see any appreciable improvement in first-run FFD episodes over the course of the experiment, and in fact those first-run airings may have slipped a little this week, which may be a big factor in the reversal of course, but if so not a good reason to do so. Perhaps the folks at Fox saw how they weren’t showing confidence in FSL barely a month out of the gate, perhaps they decided they needed to air FSL as much as possible to get as many eyeballs on it as possible, or maybe it was always a way to goose FSL ratings or get more eyeballs on FFD (in the latter case, it may have backfired).

All numbers are in thousands of viewers and are from Son of the Bronx.

Approx. 6-10 AM ET

Mon

Tue

Wed

Thu

Fri

ESPN: SportsCenter (6-9 avg.) 676 777 470 470 549
ESPN2: Mike and Mike 308 217 238 200 191
FS1: Fox Sports Live (6-9 avg.) 14 8 11 12 14
GOLF: Morning Drive (7-9 avg.) 39 18* 53 53 50
NFLN: NFLAM 141 73 95 93 168

*Goes until 9:15

Approx. 9 AM-Noon ET

Mon

Tue

Wed

Thu

Fri

ESPN: SportsCenter (9-12 avg.) 621 635 418 456 540
ESPN2: First Take (10-12) 486 372 391 288 336
FS1: Fox Sports Live (9-12 avg.) 22 7 12 20 13
GOLF: Morning Drive (9-11 avg.) 7 13* 25 n/a n/a
NBCSN: The Dan Patrick Show 27 26 24 27 57
ESPNEWS: Mike and Mike (10-1) 58 45 40 34 46
ESPNU: The Herd (10-1) 96 33 59 34 59
NFLN: NFLAM (10-2) 176 67 101 108 118

*9:15-11:30
†9-11 average only

3 PM ET

Mon

Tue

Wed

Thu

Fri

ESPN: NFL Insiders 715 517 464 522 402
ESPN2: SportsNation 188 130 124 165 221
ESPNEWS: SportsCenter 71 52 32 23 25
ESPNU: CFB Daily 67 106* 42 59 26

*First-run rating for The Experts 1-2:30; 2:30-4 re-air had 54,000 viewers
†Aired from 3-3:30; Mike and Mike’s Best of the NFL 3:30-4 had 492,000 viewers

4 PM ET

Mon

Tue

Wed

Thu

Fri

ESPN: NFL Live 749 664 589 513 625
ESPN2: Highly Questionable (4-4:30) 205 198 234 179 217
ESPN2: Outside the Lines (4:30-5) 130 116 159 112 125
ESPNEWS: SportsCenter 67 43 60 29 27
MLBN: The Rundown n/a 30 53 20* n/a

*Aired at 2

5 PM ET

Mon

Tue

Wed

Thu

Fri

ESPN: Around the Horn (5-5:30) 914 845 690 628 655
ESPN: PTI (5:30-6) 1181 1034 1009 759 753
ESPN2: College Football Live (5-5:30) 218 116 112 116 74†
ESPN2: ESPNFC (5:30-6) 187 78 137 47 6‡
FS1: Crowd Goes Wild 47 42 47 20 124
NBCSN: Pro Football Talk (5:30-6:30) 40 45 41 35 37
ESPNEWS: SportsCenter 77 63 65 58 44
ESPNU: College Football Live (5:30-6) 89 73 45 62 69
NFLN: NFL Fantasy Live 214 150 115 228 146
MLBN: Intentional Talk 75 96 84 31* 28

*Aired at 3 PM
†Aired on ESPNU
‡Aired on ESPNEWS at 7
^Aired at 10 AM

6 PM ET

Mon

Tue

Wed

Thu

Fri

ESPN: SportsCenter 911 797 693 476 479
ESPN2: Around the Horn (6-6:30) 189 119 147 69 n/a
ESPN2: PTI (6:30-7) 277 184 192 124 152
FS1: Fox Football Daily 35 32 21 15 79
ESPNEWS: SportsNation n/a 32 35 54 24
NFLN: Around the League Live 256 183 104 118 158
MLBN: MLB Tonight (6-8) 125 120 98 * *

*Half-hour airings throughout the day
†Monday Kickoff from 6-6:30; SportsCenter on ESPNEWS 6:30-7 had 64,000 viewers
‡Aired 2-5; NFL Total Access 6-8 had 425,000 viewers
^Started at 6 and lasted for at least two hours

11 PM ET

Mon

Tue

Wed

Thu

Fri

Sat

ESPN: SportsCenter 89† 624 572 926 264^ 471^
ESPN2: Olbermann n/a 151 109 107 n/a n/a
FS1: Fox Sports Live 38 36 108 n/a 52~ n/a
NFLN: NFL Total Access 208* 168 124 2585* 179 161

*Aired 11:30-12
†Aired on ESPN2 11-11:30
‡Started after college football
^On ESPN2
~Aired 10-12

Midnight ET

Mon

Tue

Wed

Thu

Fri

Sat

ESPN: SportsCenter 3690 631 545 847 762‡ 454†
ESPN2: Baseball Tonight 128 167 89 74^ 157~ 217¹
FS1: Fox Football Daily 27* 65 78 n/a 58 140*

*Fox Sports Live
†Aired on ESPN2
‡Aired for only seven minutes following college football
^Aired 12:30-1:30
~Aired 1-2
¹Aired 2:30-3:30

1 AM ET

Mon

Tue

Wed

Thu

Fri

Sat

ESPN: SportsCenter 184* 554 472 664 659 430*
FS1: Fox Sports Live 21 35 94 n/a 24 72
NFLN: NFL Fantasy Live 89 160 107 539 180 n/a

*Aired on ESPN2; NFL Primetime Monday had 1.854 million viewers
†Aired 2:30-3:30; College Football Final 1:30-2:30 had 363,000 viewers
‡Airing following high school football
^NFL Total Access

2 AM ET

Mon

Tue

Wed

Thu

Fri

Sat

ESPN: SportsCenter 1253 442 377 594 579 1457
ESPN2: NASCAR Now (2-2:30) n/a 56 61 38† n/a 363‡
FS1: Fox Sports Live 28 18 77 150* 17 59
NFLN: NFL Total Access 36 110 95 382 135 67
MLBN: MLB Tonight 55 41 36 36^ 57 71

*Aired after football at 1:30
†Aired at 2:30
‡College Football Final 1:30-2:30
^Aired 1:30-2:30

Saturday Morning  
ESPN: SportsCenter 8 ET 869
ESPN2: NFL Matchup 8:30 ET 243
FS1: Fox Sports Live 8-10 avg. 35
MLBN: MLB Tonight 7:30-11:30 avg. 42
ESPN: College Gameday 9 ET 1688
ESPN2: SportsCenter 9-12 avg. 378
ESPNU: Dari and Mel 9 ET 11
FS1: Fox College Saturday 10 ET 80
ESPNU: First Take CFB 10 ET 35
ESPNU: Film Room 10:30 ET 29
ESPNU: Whiparound 11 ET 114

morganwick.com

Sun 7 AM 8 AM 9 AM 10 AM 11 AM Noon

SportsCenter

SportsCenter

SportsCenter

Sunday NFL Countdown

607K/.5

843K/.7

1.101M/.9

2.038M/1.4

CFB Final

OTL

SR

Colin on FB

SportsCenter

Fantasy FB Now

281K/.2

217

227

252K/.2

297K/.2

504K/.3

Fox Sports Live

Fox Sports Live

Fox Sports Live

RaceDay

Fox NFL Kickoff

27K/<.05

37K/<.05

81K/.1

244K/.2

176K/.1

OTL

SR

Colin on FB

SportsCenter

SportsCenter

102

143

126K/.1

153K/.1

89K/.1

NFL Gameday First

NFL Gameday Morning

219K/.2

474K/.4

*Aired to 8:30

Afternoon Post/SNF Bridge  
NBC: Hyundai Sunday Night Kickoff (8-8:30) 10,397
ESPN: SportsCenter (7-8:30) 799
NFLN: NFL Gameday Highlights (7:30-8:30) 352

morganwick.com

Sunday Night  
ESPN: SportsCenter 10:30 620
ESPN: SportsCenter 12 961
ESPN2: NASCAR Now 11 168
ESPN2: ESPNFC 12 69
FS1: Fox Sports Live 11 23
FS1: Fox Sports Live 12:30 18
NFLN: NFL Gameday Overtime after SD/OAK 1093

morganwick.com

Top 10 Weekly Shows Not Otherwise On Chart  
ESPN: Monday Night Countdown Mon 6:30p 2540
ESPN: NASCAR Countdown (NSCS) Sun 1p 1360
ESPN: Top NFL Matchup Airing Sat/Sun 4a 761
ESPN: E:60 Tue 7p 717
NFLN: A Football Life Tue 9p 246
NFLN: NFL Gamecenter Sun 1p 232
NFLN: Playbook NFC Fri 10p 182
NFLN: The Aftermath Mon 2p 174
NFLN: Playbook AFC Fri 9p 174
ESPN2: NFL Kickoff Fri 7p 144
NFLN: NFL Gameday Scoreboard Sun 4p 143

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