The Studio Show Scorecard for Week of December 9-15

PT Rnk

TD Rnk

Nov Distr.
(000)
PT Vwr
(000)
LW/LY TD Vwr
(000)
TD HH TD Vwr
LW/LY

1

=

1

=

97370

3463

+1%

1189

0.8

+1%

=

=

84%

3463

+15%

1189

+3%

+5%

2

=

2

+1

72066

1303

+82%

344

0.2

+53%

=

=

62%

1761

+43%

464

+40%

+25%

3

=

3

-1

97407

386

-29%

244

0.2

-15%

=

=

84%

386

-10%

244

-12%

-2%

5

+1

4

+1

78139

169

+13%

83

0.0

+4%

+2

+4

67%

211

+84%

103

+3%

+83%

4

=

5

+1

59078

209

-5%

72

0.0

-3%

+1

+1

51%

344

+67%

119

-17%

+36%

6

-1

6

+1

88556

155

-17%

70

0.0

+0%

=

-1

76%

170

+49%

77

-0%

+9%

7

+1

7

+1

74882

134

+47%

63

0.0

-8%

-3

-3

65%

174

-1%

83

-20%

-2%

9

-3

8

-4

81751

89

-40%

62

0.0

-24%

-1

+1

71%

106

+10%

73

-44%

+66%

8

+1

9

=

74685

118

+49%

58

0.0

-5%

+1

-2

64%

154

+69%

76

-18%

+12%

10

=

10

=

70036

72

+22%

52

0.0

+44%

+1

=

60%

100

+100%

73

 

+128%

I’m serious, I’m actually falling further behind on these scorecards, which means I’m also falling behind on the weekly ratings reports. I had said I wasn’t going to do another two-month catch-up post; the next one is going to be three months and is going to include data from October. I want to avoid either having a mass of network roundup tables or contriving a reason to put up tables from interim weeks, and it seems ESPN2 has moved Numbers Never Lie to noon ET full-time which could give me a reason to introduce a new chart, so I’m going to still do a few more weeks of these, but if I don’t see any evidence that they’re attracting any audience – and why would they when they’re so late? – I’m going to be stopping at that point.

So earlier this month Awful Announcing had a piece on how Jay and Dan’s schedules on Fox Sports Live were going to be adjusted from a Sunday-Thursday to a Tuesday-Saturday schedule, and they noted that Friday and Saturday editions of FSL tended to be the highest-rated editions, and they suggested that this was because of the quality of the lead-ins those editions had and that Fox wanted to expose Jay and Dan to those larger lead-in audiences. I was surprised by this because I hadn’t thought the Friday lead-ins were that remarkable and AA’s data was from December, after college football season ended, so I wondered if AA’s data really showed that Jay and Dan’s antics were actively a turn-off.

Lo and behold, I get to this week and the Monday and Tuesday editions of FSL actually improve on their lead-ins, which is something that should be very encouraging to FS1 in and of itself. Now, FSL’s numbers are very volatile, so this doesn’t necessarily represent FSL’s “floor” in any way; Tuesday’s episode doubled Monday’s and Thursday’s episode that actually had a relatively strong lead-in did worse than them both (though it did keep nearly three-quarters of that lead-in), but there does seem to be some evidence in favor of AA’s hypothesis; boxing has been populating Fridays the last two weeks and done well, and UFC and college basketball have been carrying the flag on Saturdays, while Sundays basically have nothing going for them. We’ll see if this move helps give the Jay and Dan-helmed editions of FSL all the more momentum.

All numbers are in thousands of viewers and are from Son of the Bronx.

Approx. 6-10 AM ET

Mon

Tue

Wed

Thu

Fri

ESPN: SportsCenter (6-9 avg.) 571 693 442 428 457
ESPN2: Mike and Mike 339 229 245 267 234
FS1: Fox Sports Live (6-9 avg.) 45 9 21 28 4
GOLF: Morning Drive (7-9 avg.) 11 28 n/a n/a n/a
NFLN: NFLAM 142 68 61 41 141
NBATV: NBA Gametime (6-9 avg.) 52 26 25 16 37*

*Inside the NBA

Approx. 9 AM-Noon ET

Mon

Tue

Wed

Thu

Fri

ESPN: SportsCenter (9-12 avg.) 650 642 488 434 479
ESPN2: First Take (10-12) 471 381 393 428 299
FS1: Fox Sports Live (9-12 avg.) 33 8 20 24^ 9
GOLF: Morning Drive (9-11 avg.) 17 31 46† n/a n/a
NBCSN: The Dan Patrick Show 43 52 56 44 47
ESPNEWS: Mike and Mike (10-1) 27 46 35 23 24
ESPNU: The Herd (10-1) 91 80 107 33 57
NFLN: NFLAM (10-2) 160 84 90 70 115
MLBN: Hot Stove (9-11 or 9-1) 73 51 51 48 51
NBATV: NBA Gametime (9-12 avg.) 32 25‡ 12 29 44*

*Inside the NBA
†Aired 10:30-12:30
‡9-10 AM only
^9-11 AM only

3 PM ET

Mon

Tue

Wed

Thu

Fri

ESPN: NFL Insiders 732 617 449 403 472
ESPN2: SportsNation 228 157 162 366 225
FS1: Fox Soccer Daily (3:30-4) 16 166^ 194^ 43² 31
ESPNEWS: SportsCenter 42 29 27 101 41
ESPNU: CFB Daily 28~ 22* 44 n/a 26
MLBN: MLB Tonight (3-5) 86 139 137 105¹

*First-run rating for The Experts 1-2:30; 2:30-4 re-air had 41,000 viewers
†Aired from 3-3:30; Mike and Mike’s Best of the NFL 3:30-4 had 562,000 viewers
‡Intentional Talk 68k, Clubhouse Confidential 45k, Hot Stove 67k
^UEFA Champions League Soccer 2:30-5 PM
~Paul Finebaum Show 2-4
¹Aired 2-4; 4-6 airing had 90,000 viewers
²UEFA Europa League Soccer 3-5 PM

4 PM ET

Mon

Tue

Wed

Thu

Fri

ESPN: NFL Live 731 666 463 520 529
ESPN2: Highly Questionable (4-4:30) 309 269 253 314 308
ESPN2: Outside the Lines (4:30-5) 214 231 176 208 185
FS1: NASCAR Race Hub 64 29 57 30* 75
ESPNEWS: SportsCenter 79 94 75 92 27

*Aired at 11 AM
†Aired at noon

5 PM ET

Mon

Tue

Wed

Thu

Fri

ESPN: Around the Horn (5-5:30) 1064 953 741 732 681
ESPN: PTI (5:30-6) 1459 1180 1050 1123 995
ESPN2: College Football Live (5-5:30) 237 207 156 151 148
ESPN2: ESPNFC (5:30-6) 100 143 85 70 69
FS1: Crowd Goes Wild 28 38 83 23 47
NBCSN: Pro Football Talk (5:30-6:30) 33 41 23 25 50
ESPNEWS: SportsCenter 92 90 74 73 106
ESPNU: College Football Live (5:30-6) 44 35 49 40 n/a
NFLN: NFL Fantasy Live 155 74 81 195 125
MLBN: Intentional Talk 73 115 140 n/a 55*

*Aired 5-5:30; Clubhouse Confidential 5:30-6 had 33,000 viewers

6 PM ET

Mon

Tue

Wed

Thu

Fri

ESPN: SportsCenter 973 771 804 763 777
ESPN2: Around the Horn (6-6:30) 193 215 165 130 151
ESPN2: PTI (6:30-7) 278 260 223 187 174
FS1: Fox Football Daily 34 25 44 23 31
ESPNEWS: SportsCenter at Winter Meetings 39 63 57 39 94‡
NFLN: Around the League Live 101 141 120 141* 164
MLBN: MLB Tonight (aired for 1-3 hours) 111 116 129 67~ 53
NBATV: The Starters 35 31^ 22 29 38

*Aired 2-5; NFL Total Access 6-8 had 561,000 viewers
†Monday Kickoff on ESPN, SportsCenter Special on ESPNEWS from 6-6:30; SportsCenter on ESPNEWS 6:30-7 had 118,000 viewers
‡SportsNation
^Aired at 5 ET; Pregame Show had 143,000 viewers
~Special Report

Late-Night Retention

Mon

Tue

Wed

Thu

Fri

Sat

Sun

ESPN: SportsCenter 4038 664 1022 547 1040 1193 837
24.9% 54.7% 68.5% 93.5% 59.5% 60.7% Up
ESPN2: SportsCenter
or Olbermann
124 194 154* 131 365 n/a n/a
36.2% 36.7% 72.0% 88.5% 63.8% n/a n/a
FS1: Fox Sports Live 19 38 113 17 46 137 95
Up Up 23.5% 73.9% 24.5% 64.6% 43.8%

*Lead-in was NBA overflow

11 PM ET

Mon

Tue

Wed

Thu

Fri

Sat

ESPN: SportsCenter 124† 664 280^ 547 365^ n/a
ESPN2: Olbermann 119* 194 68‡ 131 n/a n/a
FS1: Fox Sports Live 19 38 113 17 n/a 140
NFLN: NFL Total Access 149* 129 104 3168* 192 n/a

*Aired 11:30-12:30 on ESPN2 or 11:30-12 on NFLN (69,000 viewers on ESPNEWS 11-12; Thursday’s Total Access had retention of 35.4%)
†Aired on ESPN2 11-11:30
‡Aired on ESPNEWS
^Aired on ESPN2

Midnight ET

Mon

Tue

Wed

Thu

Fri

Sat

ESPN: SportsCenter 4038 701 96* 708 90* 1095
ESPN2: Baseball Tonight (half-hour) 127 92 120† 87 n/a n/a
FS1: Fox Sports Live 6 44 18‡ 16 n/a 142

*Aired on ESPNEWS
†Aired at 1:30
‡Fox Football Daily

1 AM ET

Mon

Tue

Wed

Thu

Fri

Sat

ESPN: SportsCenter 152* 517 1022 487 1040 840
ESPN2: Olbermann 52†‡ 61 65‡ 38 176† n/a
FS1: Fox Sports Live 21 30 20 9 46 98
NFLN: NFL Fantasy Live 68 74 107 663 158 n/a

*Aired on ESPN2; NFL Primetime had 1.530 million viewers
†Aired 12:30-1:30
‡Aired on ESPNEWS (Monday also had 36,000 1:30-2:30

2 AM ET

Mon

Tue

Wed

Thu

Fri

Sat

ESPN: SportsCenter 1036 451 602 440 657 688
FS1: Fox Sports Live 3 15 20 39 46 19
NFLN: NFL Total Access 49 72 88 583 159 150

morganwick.com

Saturday Morning  
ESPN: SportsCenter 8-10 avg. (re-airs) 753
ESPN2: NFL Matchup 8:30 ET 136
FS1: Fox Sports Live 8-12 avg. 77
NBATV: NBA Gametime 8-12 avg. 48
ESPN: SportsCenter 10-12 avg. 1072

morganwick.com

Sun 7 AM 8 AM 9 AM 10 AM 11 AM Noon

SportsCenter

SportsCenter

SportsCenter

Sunday NFL Countdown

589K/.5

782K/.6

1.085M/.8

2.174M/1.5

OTL

SR

Colin on FB

SportsCenter

Fantasy FB Now

129

208

142K/.1

269K/.2

319K/.2

Fox Sports Live

Fox Sports Live

Fox Sports Live

Fox Sports Live

Fox NFL Kickoff

21K/.0

16K/.0

24K/.1

24K/.1

77K/.1

Colin on FB

SportsCenter

OTL

SR

70K/.0

101K/.1

162

123

NFL Gameday First

NFL Gameday Morning

207K/.2

450K/.3

MLB Tonight

MLB Tonight

MLB Tonight

MLB Tonight

MLB Tonight

MLB Tonight

15K/.0

9K/.0

14K/.0

22K/.0

19K/.0

34K/.0

NBA Gametime

NBA Gametime

NBA Gametime

NBA Gametime

NBA Gametime

NBA Gametime

31K/.0

49K/.0

45K/.0

34K/.0

44K/.0

42K/.0

*Aired to 8:30

Afternoon Post/SNF Bridge  
NBC: Hyundai Sunday Night Kickoff (8-8:20) 10,812
ESPN: SportsCenter (7-8:30) 698
NFLN: NFL Gameday Highlights (7:30-8:30) 447

morganwick.com

Sunday Night  
ESPN: SportsCenter 11 837
ESPN: SportsCenter 12:30 977
ESPN2: ESPNFC 12 45
FS1: Fox Sports Live 11 95
FS1: Fox Sports Live 12:30 13
NFLN: NFL Gameday Overtime 11:30 245
NFLN: NFL Gameday Final 12 376

morganwick.com

Weekly Shows on ESPN and Networks Not On Chart  
ESPN: Monday Night Countdown Mon 6:30p 3008
ESPN: KIA NBA Countdown Fri 7p 860
TNT: Inside the NBA Thu 1:30a 836
Inside the NBA Retention   62.6%
ESPN: KIA NBA Countdown Wed 7:30p 797
ESPN: Top NFL Matchup airing Sat/Sun 3a 678
ESPN: NFL Primetime First-Run Mon 2p 658

morganwick.com

Top 10 Non-ESPN Weekly Shows Not Otherwise On Chart  
NFLN: A Football Life Tue 9p 350
NFLN: NFL Gamecenter Sun 1p 257
NFLN: NFL Gameday Scoreboard Sun 4p 232
ESPN2: NFL Kickoff Fri 7p 214
NFLN: Playbook AFC Fri 9p 209
NFLN: A Football Life Backstory Tue 10p 201
GOLF: Big Break XX: NFL Tue 9p 191
NFLN: Playbook NFC Fri 10p 183
NBCSN: Premier League Goal Zone Sat 2:30p 176
NBCSN: Premier League Goal Zone Sun 1p 175
NFLN: The Aftermath Mon 2p 152
FS1: UFC Tonight Wed 7p 127

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