So, you know those Year in Review Sports Ratings Roundup posts I try to do and in fact did last year? Yeeeaaah, turns out I can only do them in odd-numbered years. While the Olympic primetime windows get all the glamor and attention, NBC’s afternoon and late night windows attract many millions of viewers as well, and SportsBusiness Daily only reports numbers for them for the weekend (and the Friday night late night window). I’d like to think the weekday windows have substantially smaller audiences than the weekend windows, especially in daytime, but I have no idea what numbers are normal for them; at best I could assume they’d do no better than eight million viewers but the ratings declines the Sochi games experienced as they went along makes any sort of estimation difficult, and the real number range could be upwards of 9M. There’s not much point in doing more than the Top Live Events list at that point.
Besides those NBC windows, I’m also missing several USA windows, especially from the second week, solely because Son of the Bronx didn’t normally cover that network when his blog was going. He did post a general “ratings recap” post on TV Media Insights, but seemed to abandon it in the second week, and doesn’t seem to have been able to do much to close the NBC gaps. The first chart below contains all the NBC numbers I know about, plus two subsets of the NBCSN coverage NBC broke out in early press releases for context. The second chart contains all the cable windows I know about. Click here to learn more about how to read the charts.
Known NBC Windows and NBCSN Subwindows
Information in this chart from SportsBusiness Daily and TV Media Insights.
| Vwr (mil) | HH | 18-49 | Time | Net | ||
|
1 |
Sochi 2014 Winter Olympics: Opening Ceremony |
31.69 |
17.0 |
8.6 |
2/7 8:00 PM |
NBC |
|
2 |
Sochi 2014 Winter Olympics: Day 2 Primetime |
26.323 |
14.4 |
7.2 |
2/9 7:30 PM |
NBC |
|
3 |
Sochi 2014 Winter Olympics: Day 1 Primetime |
25.115 |
13.9 |
6.3 |
2/8 8:00 PM |
NBC |
|
4 |
Sochi 2014 Winter Olympics: Day 4 Primetime |
23.834 |
13.7 |
6.6 |
2/11 8:00 PM |
NBC |
|
5 |
Sochi 2014 Winter Olympics: Day 10 Primetime |
23.546 |
13.8 |
5.6 |
2/17 8:00 PM |
NBC |
|
6 |
Sochi 2014 Winter Olympics: Day 6 Primetime |
23.022 |
13.4 |
5.9 |
2/13 8:00 PM |
NBC |
|
7 |
Sochi 2014 Winter Olympics: Day 3 Primetime |
22.438 |
12.8 |
6.5 |
2/10 8:00 PM |
NBC |
|
8 |
Sochi 2014 Winter Olympics: Day 9 Primetime |
21.27 |
12.1 |
4.9 |
2/16 7:00 PM |
NBC |
|
9 |
Sochi 2014 Winter Olympics: Day 5 Primetime |
20.971 |
12.1 |
5.6 |
2/12 8:00 PM |
NBC |
|
10 |
Sochi 2014 Winter Olympics: Day 12 Primetime |
20.187 |
12.2 |
5.0 |
2/19 8:00 PM |
NBC |
|
11 |
Sochi 2014 Winter Olympics: Day -1 |
20.016 |
11.3 |
6.0 |
2/6 8:00 PM |
NBC |
|
12 |
Sochi 2014 Winter Olympics: Day 13 Primetime |
20.01 |
12.2 |
5.0 |
2/20 8:00 PM |
NBC |
|
13 |
Sochi 2014 Winter Olympics: Day 7 Primetime |
19.109 |
10.9 |
4.5 |
2/14 8:00 PM |
NBC |
|
14 |
Sochi 2014 Winter Olympics: Day 11 Primetime |
18.934 |
11.2 |
5.0 |
2/18 8:30 PM |
NBC |
|
15 |
Sochi 2014 Winter Olympics: Day 8 Primetime |
17.097 |
9.6 |
4.4 |
2/15 8:30 PM |
NBC |
| Sochi 2014 Winter Olympics: Day 2 |
15.358 |
9.1 |
2/9 2:00 PM |
NBC | ||
| Sochi 2014 Winter Olympics: Closing Ceremony |
15.117 |
8.7 |
3.2 |
2/23 8:30 PM |
NBC | |
| Sochi 2014 Winter Olympics: Day 14 Primetime |
14.934 |
8.8 |
3.6 |
2/21 8:30 PM |
NBC | |
| Sochi 2014 Winter Olympics: Day 15 Primetime |
13.28 |
7.8 |
2.8 |
2/22 8:30 PM |
NBC | |
| Sochi 2014 Winter Olympics: Day 1 |
12.472 |
7.5 |
2/8 2:30 PM |
NBC | ||
| Sochi 2014 Winter Olympics |
9.095 |
5.5 |
2/16 3:00 PM |
NBC | ||
| Sochi 2014 Winter Olympics: Day 1 |
9.083 |
5.7 |
2/9 12:00 AM |
NBC | ||
| Sochi 2014 Winter Olympics |
8.204 |
5.1 |
2/15 3:00 PM |
NBC | ||
| Sochi 2014 Winter Olympics: Day 2 |
8.032 |
5.2 |
2/9 11:35 PM |
NBC | ||
| Sochi 2014 Winter Olympics |
6.765 |
4.5 |
2/16 11:30 PM |
NBC | ||
| Sochi 2014 Winter Olympics |
6.277 |
4 |
2/23 2:00 PM |
NBC | ||
| Sochi 2014 Winter Olympics |
6.195 |
4 |
2/16 12:00 AM |
NBC | ||
| Sochi 2014 Winter Olympics: Day 3 |
6 |
2/11 12:00 AM |
NBC | |||
| Sochi 2014 Winter Olympics |
5.956 |
4 |
2/15 12:05 AM |
NBC | ||
| Sochi 2014 Winter Olympics: Day 4 |
5.8 |
2/12 12:05 AM |
NBC | |||
| Sochi 2014 Winter Olympics: Ski Jumping |
5.5 |
2/9 1:00 PM |
NBCSN | |||
| Sochi 2014 Winter Olympics |
4.925 |
3.2 |
2/22 2:30 PM |
NBC | ||
| Sochi 2014 Winter Olympics: Figure Skating |
4.9 |
2/8 1:00 PM |
NBCSN | |||
| Sochi 2014 Winter Olympics |
4.726 |
3.1 |
2/23 12:00 AM |
NBC | ||
| Sochi 2014 Winter Olympics |
4.608 |
2.8 |
2/22 12:30 AM |
NBC | ||
| Sochi 2014 Winter Olympics Hockey Gold Medal Game: Canada v. Sweden |
3.614 |
2.5 |
2/23 7:30 AM |
NBC |
Most Watched Cable Windows
Information in this chart from TVbytheNumbers, Son of the Bronx and TV Media Insights.
| Vwr (mil) | HH | 18-49 | Time | Net | |
| Sochi 2014 Winter Olympics: Day 8 |
2.943 |
1.9 |
1.0 |
2/15 6:00 AM |
NBCSN |
| Sochi 2014 Winter Olympics: Day 2 |
2.887 |
1.8 |
0.9 |
2/9 6:00 AM |
NBCSN |
| Sochi 2014 Winter Olympics: Day 1 |
2.585 |
1.6 |
0.7 |
2/8 6:00 AM |
NBCSN |
| Sochi 2014 Winter Olympics: Day 9 |
2.565 |
1.6 |
0.8 |
2/16 6:00 AM |
NBCSN |
| Sochi 2014 Winter Olympics: Day 15 |
2.246 |
1.4 |
0.8 |
2/22 10:00 AM |
NBCSN |
| Sochi 2014 Winter Olympics: Day 9 |
1.929 |
1.1 |
0.6 |
2/16 3:00 PM |
NBCSN |
| Sochi 2014 Winter Olympics: Day 9 |
1.839 |
0.7 |
2/16 12:00 PM |
USA | |
| Sochi 2014 Winter Olympics: Day 12 |
1.759 |
0.6 |
2/19 12:00 PM |
USA | |
| Sochi 2014 Winter Olympics: Hockey Game of Day 1 |
1.757 |
1.0 |
0.6 |
2/8 6:07 PM |
NBCSN |
| Sochi 2014 Winter Olympics: Day 14 |
1.699 |
1.2 |
0.6 |
2/21 6:00 AM |
NBCSN |
| Sochi 2014 Winter Olympics |
1.614 |
1.1 |
2/17 6:00 AM |
NBCSN | |
| Sochi 2014 Winter Olympics: Day 9 |
1.577 |
0.9 |
0.5 |
2/16 4:30 PM |
NBCSN |
| Sochi 2014 Winter Olympics: Day 3 |
1.544 |
1.1 |
0.5 |
2/10 3:00 PM |
NBCSN |
| Sochi 2014 Winter Olympics: Day 6 |
1.388 |
1.0 |
0.4 |
2/13 6:00 AM |
NBCSN |
| Sochi 2014 Winter Olympics: Curling: United States v. Norway |
1.178 |
0.7 |
0.5 |
2/10 5:00 PM |
CNBC |
| Sochi 2014 Winter Olympics: Women’s Curling: USA v. Great Britain |
1.144 |
0.7 |
0.4 |
2/11 5:00 PM |
CNBC |
| Sochi 2014 Winter Olympics: Day 6 |
1.134 |
0.7 |
0.4 |
2/13 5:00 PM |
CNBC |
| Sochi 2014 Winter Olympics: Day 5 |
1.118 |
0.8 |
0.3 |
2/12 6:00 AM |
NBCSN |
| Sochi 2014 Winter Olympics: Hockey Game of Day 3 |
1.114 |
0.7 |
0.3 |
2/10 5:00 PM |
NBCSN |
| Sochi 2014 Winter Olympics: Day 7 |
1.106 |
0.7 |
0.3 |
2/14 5:00 PM |
CNBC |
| Sochi 2014 Winter Olympics: Day 8 |
1.095 |
0.7 |
2/15 5:00 PM |
CNBC | |
| Sochi 2014 Winter Olympics: Day 4 |
1.094 |
0.8 |
0.3 |
2/11 6:00 AM |
NBCSN |
| Sochi 2014 Winter Olympics: Day 8 |
1.094 |
0.6 |
0.4 |
2/15 6:30 PM |
NBCSN |
| Sochi 2014 Winter Olympics |
1.079 |
0.8 |
2/19 6:00 AM |
NBCSN | |
| Sochi 2014 Winter Olympics |
1.043 |
0.7 |
2/19 5:00 PM |
NBCSN | |
| Sochi 2014 Winter Olympics: Day 3 |
1.042 |
0.7 |
0.4 |
2/10 6:00 AM |
NBCSN |
| Sochi 2014 Winter Olympics |
1.028 |
0.7 |
2/17 5:00 PM |
NBCSN | |
| Sochi 2014 Winter Olympics |
1.019 |
0.7 |
2/20 6:00 AM |
NBCSN | |
| Sochi 2014 Winter Olympics: Day 9 |
1.002 |
0.6 |
0.3 |
2/16 4:00 PM |
CNBC |
| Sochi 2014 Winter Olympics: Curling: Switzerland v. Great Britain |
0.981 |
0.6 |
0.3 |
2/12 5:00 PM |
CNBC |
| Sochi 2014 Winter Olympics |
0.977 |
0.7 |
2/14 6:00 AM |
NBCSN | |
| Sochi 2014 Winter Olympics |
0.952 |
0.6 |
2/17 3:05 PM |
NBCSN | |
| Sochi 2014 Winter Olympics |
0.945 |
0.7 |
2/13 5:00 PM |
NBCSN | |
| Sochi 2014 Winter Olympics: Hockey Game of Day 2 |
0.916 |
0.5 |
0.3 |
2/9 4:20 PM |
NBCSN |
| Sochi 2014 Winter Olympics |
0.839 |
0.5 |
2/15 5:01 PM |
NBCSN | |
| Sochi 2014 Winter Olympics |
0.823 |
0.5 |
2/20 5:00 PM |
CNBC | |
| Sochi 2014 Winter Olympics |
0.819 |
0.5 |
2/14 5:00 PM |
NBCSN | |
| Sochi 2014 Winter Olympics |
0.797 |
0.6 |
2/21 3:00 PM |
NBCSN | |
| Sochi 2014 Winter Olympics |
0.781 |
0.5 |
2/17 5:00 PM |
CNBC | |
| Sochi 2014 Winter Olympics |
0.778 |
0.6 |
2/18 6:00 AM |
NBCSN | |
| Sochi 2014 Winter Olympics |
0.741 |
0.5 |
2/13 3:01 PM |
NBCSN | |
| Sochi 2014 Winter Olympics |
0.731 |
0.5 |
2/14 3:00 PM |
NBCSN | |
| Sochi 2014 Winter Olympics |
0.709 |
0.5 |
2/20 4:44 PM |
NBCSN | |
| Sochi 2014 Winter Olympics |
0.706 |
0.4 |
2/18 5:00 PM |
CNBC | |
| Sochi 2014 Winter Olympics |
0.679 |
0.5 |
2/18 3:04 PM |
NBCSN | |
| Sochi 2014 Winter Olympics |
0.667 |
0.4 |
2/19 5:00 PM |
CNBC | |
| Sochi 2014 Winter Olympics: Women’s Curling: USA v. China |
0.664 |
0.5 |
0.3 |
2/12 5:00 AM |
USA |
| Sochi 2014 Winter Olympics |
0.646 |
0.5 |
2/21 5:00 PM |
NBCSN | |
| Sochi 2014 Winter Olympics: Curling: USA v. China |
0.617 |
0.5 |
0.3 |
2/11 6:00 AM |
USA |
| Sochi 2014 Winter Olympics: Women’s Curling: USA v. Switzerland |
0.612 |
0.5 |
0.3 |
2/10 5:00 AM |
USA |
| Sochi 2014 Winter Olympics: Hockey Game of Day 5 |
0.576 |
0.4 |
2/12 5:30 PM |
NBCSN | |
| Sochi 2014 Winter Olympics |
0.566 |
0.4 |
2/21 5:00 PM |
CNBC | |
| Sochi 2014 Winter Olympics |
0.563 |
0.4 |
2/18 5:00 PM |
NBCSN | |
| Sochi 2014 Winter Olympics: Hockey Game of Day 4 |
0.553 |
0.4 |
2/11 5:03 PM |
NBCSN | |
| Sochi 2014 Winter Olympics |
0.553 |
0.4 |
2/19 3:01 PM |
NBCSN | |
| Sochi 2014 Winter Olympics |
0.537 |
0.3 |
2/17 12:00 PM |
msnbc | |
| Sochi 2014 Winter Olympics: Women’s Hockey: Canada v. Switz’land |
0.527 |
0.4 |
0.2 |
2/8 8:00 AM |
msnbc |
| Sochi 2014 Winter Olympics |
0.523 |
0.3 |
2/22 6:03 PM |
NBCSN | |
| Sochi 2014 Winter Olympics |
0.511 |
0.4 |
2/20 3:00 PM |
NBCSN | |
| Sochi 2014 Winter Olympics: Hockey: Czech Republic v. Sweden |
0.502 |
0.4 |
0.2 |
2/12 12:00 PM |
USA |
| Sochi 2014 Winter Olympics |
0.492 |
0.3 |
2/19 12:00 PM |
msnbc | |
| Sochi 2014 Winter Olympics |
0.487 |
0.4 |
2/23 6:00 AM |
NBCSN | |
| Sochi 2014 Winter Olympics |
0.464 |
0.4 |
2/16 5:00 AM |
msnbc | |
| Sochi 2014 Winter Olympics |
0.433 |
0.3 |
2/13 7:30 AM |
msnbc | |
| Sochi 2014 Winter Olympics |
0.424 |
0.3 |
2/22 6:00 AM |
NBCSN | |
| Sochi 2014 Winter Olympics |
0.394 |
0.3 |
2/19 9:00 AM |
msnbc | |
| Sochi 2014 Winter Olympics: Women’s Hockey: Russia v. Germany |
0.377 |
0.3 |
0.1 |
2/9 8:00 AM |
msnbc |
| Sochi 2014 Winter Olympics |
0.344 |
0.2 |
2/14 3:00 AM |
NBCSN | |
| Sochi 2014 Winter Olympics: Curling: Germany v. Canada |
0.331 |
0.1 |
2/10 3:00 AM |
NBCSN | |
| Sochi 2014 Winter Olympics |
0.33 |
0.2 |
2/16 3:00 AM |
NBCSN | |
| Sochi 2014 Winter Olympics: Women’s Hockey: Finland v. Canada |
0.325 |
0.2 |
0.1 |
2/10 10:00 AM |
msnbc |
| Sochi 2014 Winter Olympics: Women’s Hockey: USA v. Finland |
0.318 |
0.3 |
0.2 |
2/8 3:00 AM |
NBCSN |
| Sochi 2014 Winter Olympics |
0.305 |
0.2 |
2/23 4:00 AM |
NBCSN | |
| Sochi 2014 Winter Olympics: Women’s Curling: USA v. Russia |
0.285 |
0.2 |
2/11 3:00 AM |
NBCSN | |
| Sochi 2014 Winter Olympics |
0.277 |
0.2 |
2/23 5:00 PM |
NBCSN | |
| Sochi 2014 Winter Olympics: Women’s Hockey: Russia v. Japan |
0.272 |
0.2 |
0.1 |
2/11 10:00 AM |
msnbc |
| Sochi 2014 Winter Olympics: Hockey: Latvia v. Switzerland |
0.256 |
0.2 |
0.1 |
2/12 12:00 PM |
msnbc |
| Sochi 2014 Winter Olympics |
0.25 |
0.2 |
2/22 3:00 AM |
NBCSN | |
| Sochi 2014 Winter Olympics |
0.248 |
0.2 |
2/15 3:00 AM |
msnbc | |
| Sochi 2014 Winter Olympics |
0.237 |
0.2 |
2/18 12:00 PM |
msnbc | |
| Sochi 2014 Winter Olympics |
0.233 |
0.2 |
2/14 12:00 PM |
msnbc | |
| Sochi 2014 Winter Olympics |
0.222 |
0.2 |
2/14 3:00 AM |
msnbc | |
| Sochi 2014 Winter Olympics |
0.219 |
0.2 |
2/20 3:00 AM |
NBCSN | |
| Sochi 2014 Winter Olympics: Curling: USA v. Denmark |
0.181 |
0.1 |
2/12 3:00 AM |
NBCSN | |
| Sochi 2014 Winter Olympics |
0.167 |
0.1 |
2/15 3:00 AM |
NBCSN | |
| Sochi 2014 Winter Olympics: Women’s Hockey: Sweden v. Japan |
0.163 |
0.1 |
0.1 |
2/9 3:00 AM |
NBCSN |
| Sochi 2014 Winter Olympics: Hockey: Finland v. Austria |
0.154 |
0.1 |
2/13 3:00 AM |
NBCSN | |
| Sochi 2014 Winter Olympics |
0.154 |
0.1 |
2/19 3:00 AM |
NBCSN | |
| Sochi 2014 Winter Olympics |
0.133 |
0.1 |
2/21 3:00 AM |
NBCSN | |
| Sochi 2014 Winter Olympics: Women’s Hockey: Switz’land v. Finland |
0.128 |
0.1 |
2/12 3:00 AM |
msnbc | |
| Sochi 2014 Winter Olympics |
0.126 |
0.1 |
2/18 3:00 AM |
NBCSN |
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