October 2022 – MorganWick.com

Sunday Night Football Flex Scheduling Watch: Week 7

October 27, 2022 by Morgan Wick

Note: This post does not incorporate the result of the Thursday night game.

Since it started in its current format as the NFL’s main primetime package in 2006, the defining feature of NBC’s Sunday Night Football has been the use of flexible scheduling to ensure the best matchups and showcase the best teams as the season goes along. Well, that’s the theory, anyway; the reality has not always lived up to the initial hype and has at times seemed downright mystifying. Regardless, I’m here to help you figure out what you can and can’t expect to see on Sunday nights on NBC.

A full explanation of all the factors that go into flexible scheduling decisions can be found on my NFL Flexible Scheduling Primer, but here’s the Cliffs Notes version with all the important points you need to know:

The season can be broken down into three different periods (four if you count the first four weeks where flexible scheduling does not apply at all) for flexible scheduling purposes, each with similar yet different rules governing them: the early flex period, from weeks 5 to 10; the main flex period, from weeks 11 to 17; and week 18. In years where Christmas forces either the Sunday afternoon slate or the Sunday night game to Saturday in Week 16, flex scheduling does not apply that week, and the main flex period begins week 10. Note: This year NBC’s press release indicated that the main flex period begins in Week 11 even though Christmas falls on Sunday. I’m assuming this is correct and the result of NBC still being able to have six weeks in the main flex period despite this because of the expansion of the season.
In all cases, only games scheduled for Sunday may be moved to Sunday night. Thursday and Monday night games are not affected by Sunday night flexible scheduling (discounting the “flexible scheduling” applied to Saturdays in December in recent years – see below).
During the early and main flex periods, one game is “tentatively” scheduled for Sunday night and listed with the Sunday night start time of 8:20 PM ET. This game will usually remain at that start time and air on NBC, but may be flexed out for another game and moved to 1, 4:05, or 4:25 PM ET on Fox or CBS, no less than 12 days in advance of the game.
No more than two games can be flexed to Sunday night over the course of the early flex period. If the NFL wishes to flex out a game in the early flex period twelve days in advance, CBS and Fox may elect to protect one game each from being moved to Sunday night. This is generally an emergency valve in situations where the value of the tentative game has plummeted since the schedule was announced, namely in cases of injury to a key star player.
CBS and Fox may also each protect games, historically in five out of six weeks of the main flex period, but all of those protections must be submitted after week 5, week 4 in years where the main flex period begins week 10 (so it is always six weeks before the start of the main flex period).
No team may appear more than six times across the league’s three primetime packages on NBC, ESPN, and Fox/NFL Network, and only three teams are allowed to appear that often, with everyone else getting five. In addition, no team may appear more than four times on NBC. All teams’ number of appearances heading into this season may be seen here.
According to the league’s official page, teams are notified when “they are no longer under consideration or eligible for a move to Sunday night.” However, they rarely make this known to the fans, and the list of each network’s protections has never officially been made public. It used to leak fairly regularly, but has not leaked since 2014.
In all cases, the NFL is the ultimate arbiter of the schedule and consults with CBS, Fox, and NBC before moving any games to prime time. If the NFL does elect to flex out the Sunday night game, the network whose game is flexed in may receive the former tentative game, regardless of which network would “normally” air it under the “CBS=AFC, Fox=NFC” rules, keeping each network’s total number of games constant. At the same time, the NFL may also move games between 1 PM ET and 4:05/4:25 PM ET. However, this feature focuses primarily if not entirely on Sunday night flexible scheduling.
In Week 18, the entire schedule is set on only six days notice, ensuring that NBC gets a game with playoff implications, generally a game where the winner is the division champion. More rarely, NBC may also show an intra-division game for a wild card spot, or a game where only one team wins the division with a win but doesn’t win the division with a loss, but such situations are rare and 2018 and 2020, respectively, were the first times it showed such games. If no game is guaranteed to have maximum playoff implications before Sunday night in this fashion, the league has been known not to schedule a Sunday night game at all. To ensure maximum flexibility, no protections or appearance limits apply to Week 17. The NFL also arranges the rest of the schedule such that no team playing at 4:25 PM ET (there are no 4:05 games Week 17) could have their playoff fate decided by the outcome of the 1 PM ET games, which usually means most if not all of the games with playoff implications outside Sunday night are played at 4:25 PM ET, except for two games moved to Saturday to be simulcast on ESPN and ABC.

Here are the current tentatively-scheduled games and my predictions:

Sunday Night Football Flex Scheduling Watch: Week 6

October 23, 2022 by Morgan Wick

Note: This post does not incorporate the result of the Thursday night game. Yes, I’m posting this mere hours before the Week 7 Sunday games start. Bunch of circumstances conspired to limit the time I had to write this over the course of the week.

The season can be broken down into three different periods (four if you count the first four weeks where flexible scheduling does not apply at all) for flexible scheduling purposes, each with similar yet different rules governing them: the early flex period, from weeks 5 to 10; the main flex period, from weeks 11 to 17; and week 18. In years where Christmas forces either the Sunday afternoon slate or the Sunday night game to Saturday in Week 16, flex scheduling does not apply that week, and the main flex period begins week 10. Note: This year NBC’s press release indicated that the main flex period begins in Week 11 even though Christmas falls on Sunday. I’m assuming this is correct and the result of NBC still being able to have six weeks in the main flex period despite this because of the expansion of the season.
In all cases, only games scheduled for Sunday may be moved to Sunday night. Thursday and Monday night games are not affected by Sunday night flexible scheduling (discounting the “flexible scheduling” applied to Saturdays in December in recent years – see below).
During the early and main flex periods, one game is “tentatively” scheduled for Sunday night and listed with the Sunday night start time of 8:20 PM ET. This game will usually remain at that start time and air on NBC, but may be flexed out for another game and moved to 1, 4:05, or 4:25 PM ET on Fox or CBS, no less than 12 days in advance of the game.
No more than two games can be flexed to Sunday night over the course of the early flex period. If the NFL wishes to flex out a game in the early flex period twelve days in advance, CBS and Fox may elect to protect one game each from being moved to Sunday night. This is generally an emergency valve in situations where the value of the tentative game has plummeted since the schedule was announced, namely in cases of injury to a key star player.
CBS and Fox may also each protect games, historically in five out of six weeks of the main flex period, but all of those protections must be submitted after week 5, week 4 in years where the main flex period begins week 10 (so it is always six weeks before the start of the main flex period).
No team may appear more than six times across the league’s three primetime packages on NBC, ESPN, and Fox/NFL Network, and only three teams are allowed to appear that often, with everyone else getting five. In addition, no team may appear more than four times on NBC. All teams’ number of appearances heading into this season may be seen here.
According to the league’s official page, teams are notified when “they are no longer under consideration or eligible for a move to Sunday night.” However, they rarely make this known to the fans, and the list of each network’s protections has never officially been made public. It used to leak fairly regularly, but has not leaked since 2014.
In all cases, the NFL is the ultimate arbiter of the schedule and consults with CBS, Fox, and NBC before moving any games to prime time. If the NFL does elect to flex out the Sunday night game, the network whose game is flexed in may receive the former tentative game, regardless of which network would “normally” air it under the “CBS=AFC, Fox=NFC” rules, keeping each network’s total number of games constant. At the same time, the NFL may also move games between 1 PM ET and 4:05/4:25 PM ET. However, this feature focuses primarily if not entirely on Sunday night flexible scheduling.
In Week 18, the entire schedule is set on only six days notice, ensuring that NBC gets a game with playoff implications, generally a game where the winner is the division champion. More rarely, NBC may also show an intra-division game for a wild card spot, or a game where only one team wins the division with a win but doesn’t win the division with a loss, but such situations are rare and 2018 and 2020, respectively, were the first times it showed such games. If no game is guaranteed to have maximum playoff implications before Sunday night in this fashion, the league has been known not to schedule a Sunday night game at all. To ensure maximum flexibility, no protections or appearance limits apply to Week 17. The NFL also arranges the rest of the schedule such that no team playing at 4:25 PM ET (there are no 4:05 games Week 17) could have their playoff fate decided by the outcome of the 1 PM ET games, which usually means most if not all of the games with playoff implications outside Sunday night are played at 4:25 PM ET, except for two games moved to Saturday to be simulcast on ESPN and ABC.

Here are the current tentatively-scheduled games and my predictions:

Sunday Night Football Flex Scheduling Watch: Week 5

October 12, 2022 by Morgan Wick

The season can be broken down into three different periods (four if you count the first four weeks where flexible scheduling does not apply at all) for flexible scheduling purposes, each with similar yet different rules governing them: the early flex period, from weeks 5 to 10; the main flex period, from weeks 11 to 17; and week 18. In years where Christmas forces either the Sunday afternoon slate or the Sunday night game to Saturday in Week 16, flex scheduling does not apply that week, and the main flex period begins week 10. Note: This year NBC’s press release indicated that the main flex period begins in Week 11 even though Christmas falls on Sunday. I’m assuming this is correct and the result of NBC still being able to have six weeks in the main flex period despite this because of the expansion of the season.
In all cases, only games scheduled for Sunday may be moved to Sunday night. Thursday and Monday night games are not affected by Sunday night flexible scheduling (discounting the “flexible scheduling” applied to Saturdays in December in recent years – see below).
During the early and main flex periods, one game is “tentatively” scheduled for Sunday night and listed with the Sunday night start time of 8:20 PM ET. This game will usually remain at that start time and air on NBC, but may be flexed out for another game and moved to 1, 4:05, or 4:25 PM ET on Fox or CBS, no less than 12 days in advance of the game.
No more than two games can be flexed to Sunday night over the course of the early flex period. If the NFL wishes to flex out a game in the early flex period twelve days in advance, CBS and Fox may elect to protect one game each from being moved to Sunday night. This is generally an emergency valve in situations where the value of the tentative game has plummeted since the schedule was announced, namely in cases of injury to a key star player.
CBS and Fox may also each protect games, historically in five out of six weeks of the main flex period, but all of those protections must be submitted after week 5, week 4 in years where the main flex period begins week 10 (so it is always six weeks before the start of the main flex period).
No team may appear more than six times across the league’s three primetime packages on NBC, ESPN, and Fox/NFL Network, and only three teams are allowed to appear that often, with everyone else getting five. In addition, no team may appear more than four times on NBC. All teams’ number of appearances heading into this season may be seen here.
According to the league’s official page, teams are notified when “they are no longer under consideration or eligible for a move to Sunday night.” However, they rarely make this known to the fans, and the list of each network’s protections has never officially been made public. It used to leak fairly regularly, but has not leaked since 2014.
In all cases, the NFL is the ultimate arbiter of the schedule and consults with CBS, Fox, and NBC before moving any games to prime time. If the NFL does elect to flex out the Sunday night game, the network whose game is flexed in may receive the former tentative game, regardless of which network would “normally” air it under the “CBS=AFC, Fox=NFC” rules, keeping each network’s total number of games constant. At the same time, the NFL may also move games between 1 PM ET and 4:05/4:25 PM ET. However, this feature focuses primarily if not entirely on Sunday night flexible scheduling.
In Week 18, the entire schedule is set on only six days notice, ensuring that NBC gets a game with playoff implications, generally a game where the winner is the division champion. More rarely, NBC may also show an intra-division game for a wild card spot, or a game where only one team wins the division with a win but doesn’t win the division with a loss, but such situations are rare and 2018 and 2020, respectively, were the first times it showed such games. If no game is guaranteed to have maximum playoff implications before Sunday night in this fashion, the league has been known not to schedule a Sunday night game at all. To ensure maximum flexibility, no protections or appearance limits apply to Week 17. The NFL also arranges the rest of the schedule such that no team playing at 4:25 PM ET (there are no 4:05 games Week 17) could have their playoff fate decided by the outcome of the 1 PM ET games, which usually means most if not all of the games with playoff implications outside Sunday night are played at 4:25 PM ET, except for two games moved to Saturday to be simulcast on ESPN and ABC.

Here are the current tentatively-scheduled games and my predictions:

How Thursday Night Football on Amazon Might Be Putting the Final Nail in the Coffin of the Regional Sports Network Market

October 7, 2022 by Morgan Wick

When word came out that Amazon had guaranteed advertisers 12.5 million viewers for its new Thursday Night Football package, most observers poo-pooed the notion that they would get anything close to that and figured Amazon would find themselves in a massive financial hole trying to make up for it with very limited commercial inventory with which to do so, especially any that would be of any use for reaching Americans. As much as leagues and media companies have been rushing to jump onboard the bandwagon of streaming sports events, whenever streaming numbers for events also airing on linear networks have been publicized they’ve been a small fraction of the linear audience, and even events airing exclusively on streaming have received audiences far smaller than what their leagues are used to. Back in 2020, when Amazon aired a Niners-Cardinals game on a December Saturday – the only previous time, to my immediate recollection, that the NFL had aired a non-London game exclusively on streaming – it attracted an audience of 4.8 million, hammocked by games exclusive to NFL Network that picked up audiences of 6.1 and 8.4 million. To be sure, becoming the consistent, weekly home to Thursday Night Football, including games involving popular, valuable, relevant teams, would help Amazon achieve better ratings, but at best they would be in the neighborhood of those NFLN-exclusive games on Saturdays and Thursdays, approaching but almost certainly not passing 9 million, let alone coming close to 12.5 million; even executives within the league itself suggested the expectation shouldn’t be more than 7 or 8 million. Outside of Amazon’s own offices, the question wasn’t whether Amazon’s sky-high guarantees would turn out to be folly if not outright scamming advertisers, it was by how much.

But whatever it was Amazon did or had on its side that no one else was taking into account, be it heavily advertising TNF on anything associated with them, having an established subscriber base, or just having viewership on mobile devices count towards their Nielsen-rated numbers when it counts for no one else, it paid off, in a way that, as Amazon executives would have you think, exceeded even their own expectations. When the numbers finally came in for Amazon’s season-opening game between the Chargers and Chiefs, it clocked in at a whopping 13 million viewers – a number that included viewing on local TV stations in the teams’ respective markets, but even for the most popular teams that shouldn’t ever exceed 1.5 million for any game. (The numbers have fallen below the initial advertiser guarantees in the subsequent weeks, but have remained above 11 million.) It was a jaw-dropping number that hit the sports media Twitterverse like an atom bomb – and could turn out to be a turning point for sports on TV more generally.