Sunday Night Football Flex Scheduling Watch: Week 13

NBC’s Sunday Night Football package gives it flexible scheduling. For the last seven weeks of the season, the games are determined on 12-day notice, 6-day notice for Week 17.

The first year, no game was listed in the Sunday Night slot, only a notation that one game could move there. Now, NBC lists the game it “tentatively” schedules for each night. However, the NFL is in charge of moving games to prime time.

Here are the rules from the NFL web site (note that even with the bit about the early flexes, this was written with the 2007 season in mind, hence why it still says late games start at 4:15 ET instead of 4:25):

  • Begins Sunday of Week 5
  • In effect during Weeks 5-17
  • Up to 2 games may be flexed into Sunday Night between Weeks 5-10
  • Only Sunday afternoon games are subject to being moved into the Sunday night window.
  • The game that has been tentatively scheduled for Sunday night during flex weeks will be listed at 8:15 p.m. ET.
  • The majority of games on Sundays will be listed at 1:00 p.m. ET during flex weeks except for games played in Pacific or Mountain Time zones which will be listed at 4:05 or 4:15 p.m. ET.
  • No impact on Thursday, Saturday or Monday night games.
  • The NFL will decide (after consultation with CBS, FOX, NBC) and announce as early as possible the game being played at 8:15 p.m. ET. The announcement will come no later than 12 days prior to the game. The NFL may also announce games moving to 4:05 p.m. ET and 4:15 p.m. ET.
  • Week 17 start time changes could be decided on 6 days notice to ensure a game with playoff implications.
  • The NBC Sunday night time slot in “flex” weeks will list the game that has been tentatively scheduled for Sunday night.
  • Fans and ticket holders must be aware that NFL games in flex weeks are subject to change 12 days in advance (6 days in Week 17) and should plan accordingly.
  • NFL schedules all games.
  • Teams will be informed as soon as they are no longer under consideration or eligible for a move to Sunday night.
  • Rules NOT listed on NFL web site but pertinent to flex schedule selection: CBS and Fox each protect games in five out of six weeks starting Week 11, and cannot protect any games Week 17. Games were protected after Week 4 in 2006 and 2011, because NBC hosted Christmas night games those years and all the other games were moved to Saturday (and so couldn’t be flexed), but are otherwise protected after Week 5. As I understand it, during the Week 5-10 period the NFL and NBC declare their intention to flex out a game two weeks in advance, at which point CBS and Fox pick one game each to protect.
  • In the past, three teams could appear a maximum of six games in primetime on NBC, ESPN or NFL Network (everyone else gets five) and no team may appear more than four times on NBC. I don’t know how the expansion of the Thursday Night schedule affects this, if it does. No team starts the season completely tapped out at any measure; ten teams have five primetime appearances each, but only the Packers, Bears, 49ers, Steelers, and Saints don’t have games in the main flex period, and all have games in the early flex period. I don’t know if both of the games scheduled for 12/20 count towards the total, or only the one in primetime. A list of all teams’ number of appearances is in my Week 5 post.

Here are the current tentatively-scheduled games and my predictions:

Week 11 (November 16):

  • Selected game: New England @ Indianapolis.

Week 12 (November 23):

  • Selected game: Dallas @ NY Giants.

Week 13 (November 30):

  • Selected game: Denver @ Kansas City.

Week 14 (December 7):

  • Selected game: New England @ San Diego.

Week 15 (December 14):

  • Selected game: Dallas @ Philadelphia.

Week 16 (December 21):

  • Tentative game: Seattle @ Arizona
  • Prospects: At one point this game looked like it was going to be lopsided, but now at 8-4 v. 9-3, the winner of this game looks to have pole position in the NFC West.
  • Protected games: Colts-Cowboys (CBS) and Lions-Bears (FOX).
  • Other possible games: Chiefs-Steelers is the only game involving two teams over .500, with Ravens-Texans lurking about.
  • Analysis: Chiefs-Steelers is 7-5 v. 7-5, Ravens-Texans 7-5 v. 6-6. The best either can hope for is parity with the lesser of the two teams in the tentative. Even if the game becomes lopsided again, you have to imagine the tentative game bias will carry the day. Barring something completely unexpected that will give away another of the NFL’s arcane/unwritten rules, we will have an entire season of no flexes until Week 17.
  • Final prediction: Seattle Seahawks @ Arizona Cardinals (no change).

Week 17 (December 28):

AFC Playoff Picture
DIVISION
LEADERS
WILD CARD WAITING IN
THE WINGS
SOUTH
48-4
58-4 7-5
6-6 6-6
NORTH
38-3-1
67-5
3 tied at 7-5
WEST
29-3
7-5
8-4 7-5
EAST
19-3
7-5
2 teams at 7-5 7-5
NFC Playoff Picture
DIVISION
LEADERS
WILD CARD WAITING IN THE
NFC SOUTH WINGS
SOUTH
45-7
58-4 3-8-1
5-7
EAST
39-3
68-4
8-4
NORTH
29-3
8-4
8-4 7-5
WEST
19-3
8-4
  • Tentative game: None (NBC will show game with guaranteed playoff implications).
  • Possible games: Panthers-Falcons, Browns-Ravens, Lions-Packers, Chargers-Chiefs, Bills-Patriots, Bengals-Steelers, Cardinals-49ers.

Sports Ratings Report for Week of November 10-16 and Weekend Sports Ratings for November 22-23

Primetime – Nov 10-16
Vwrs
(000)

Change

Lst Wk Lst Yr

#1

=

=

3048

-0%

-12%

#2

=

=

1183

-6%

+23%

#3

=

=

836

+113%

-5%

#4

=

=

213

-11%

-26%

#5

=

+1

176

-11%

+100%

#6

=

-1

153

+47%

0%

#7

+1

=

88

+13%

+6%

#8

-1

+1

72

-15%

+6%

#9

=

-1

58

-17%

-24%

#10

=

=

49

+40%

+36%

Total Day – Nov 10-16
Vwrs
(000)

Change

Lst Wk Lst Yr

#1

=

=

1226

-4%

-11%

#2

+1

=

370

+25%

-6%

#3

-1

=

313

-3%

+18%

#4

=

=

161

-10%

-17%

#5

=

=

94

-45%

-17%

#6

=

+3

84

-2%

+53%

#7

=

-1

71

0%

0%

#8

+1

-1

59

+18%

-5%

#9

-1

-1

52

-15%

-15%

#10

=

=

32

+52%

+45%

This post is a week late because TV Media Insights didn’t have its numbers for last Sunday until today, and TVbytheNumbers never put up Saturday numbers at all, which is okay because TVMI included several college football games from the afternoon. If I had numbers from Sports Media Watch for daytime broadcast games, I’d roll this post into this week. I did incorporate household ratings (and in one case, all the numbers) for cable college football games from the weekly Awful Announcing posts. Numbers for ABC and Fox primetime college football games from the weekend I’m only certain of to the ten thousands place, as TV Media Insights listed all shows on the Big Four networks Saturday with a multiple of ten thousand viewers.

NFL Network seems to be seeing some lasting impact from CBS’ coverage of Thursday Night Football. Both of the NFLN-exclusive games we’ve seen so far improved on the same week last year and Chiefs-Raiders did not, so take this with a grain of salt, but NFLN has seen year-on-year gains in primetime of at least 23% and total day of 18% each of the past two weeks.

Finally, I went with a Top 25 for this week’s month-old ratings in part because I wasn’t quite sure what parts of HBO’s boxing card to include. UniMas actually attracted more viewers than ESPN for the USA-Honduras friendly, surprising for a match involving the US but not Mexico.

Click here to learn more about how to read the charts.

Read moreSports Ratings Report for Week of November 10-16 and Weekend Sports Ratings for November 22-23