A major change to the ad model

After giving it some thought, I have made several important changes to the ad model. Two primary concerns are leading me to adopt an alternative strategy to the one I was considering. First, my sidebar is too narrow to accomodate a skyscraper ad, so the largest ad size the sidebar will accomodate is a square ad. Second, my plans for a square ad were originally to have four a page – but I’ve recently started wondering if that’s exactly the best approach for a site with basically no visitors.

Those concerns, plus the fact that my attempts to let people know they’re better off bidding on my premier ad have mostly resulted in depressing bidding on the Standard ad without increasing bidding on my Premier ad (which STILL isn’t topping the Standard ad’s rates), have led me to change my ad strategy for Da Blog as well. So on the right side, you will see space for two square ads. Those are NOT in the same ad box. One of them is an ad that also appears on the rest of the Morgan Wick sites, the other is technically the same ad box Da Blog has had since August, only it’s now a square box. If you have previously bid on the standard skyscraper box your bid is now null and void and you must bid again with a square ad. To get the best bang for your buck with your square ad, you should be bidding on the top Morgan Wick box, but if you have a lower budget and can’t afford the top box you can still reach most of the same people with the bottom Da Blog box (although the top Premier box will still be a better investment in most circumstances, and now it’s bigger!). I’ve also put advertisements for Sandsday in both of the Da Blog-specific boxes that will run if there are no bids otherwise.

If that’s a bit confusing, don’t worry. I’ve created an advertising FAQ on the Web site that aims to put the answers to any questions you may have – and links to every one of my ad boxes – in one place. That includes not only the ad that appears across the Web site, but a new ad I’ve created just for Sandsday. I’m still debating what to do with the rest of the site, including possibly committing the forbidden act of using Google Adsense.

While I’m at it, I’ve also added a new item to the Around the Horn Drinking Game, fixed some buggy links on Sandsday, and updated the NFL Lineal Title. I’m starting to think I should study Javascript more too… PHP doesn’t seem to work on Freehostia for files whose extensions aren’t .php, so I can’t use it to create a dynamic sidebar unless I rename all my files, and it seems to require the use of Javascript to obtain the user’s screen resolution, which would be nice for fixing one of Sandsday’s biggest problems, the inability to be viewed properly at 800×600 resolution.

OMG! It’s football season! Our lives have meaning!

Who cares about those amateur college scrubs? THE league of record in America is the National Football League, and Da Blog and Morgan Wick’s football site is ready with complete team coverage there as well!

Start with the NFL Lineal Title; as I said last week, it’s analogous to the college football lineal titles, but because of the NFL’s schedule structure there’s rarely more than one at a time, and never more than two. I need to explain something that I forgot to make clear last week: Split titles in the college football lineal title arise from teams going undefeated, or winning the BCS Title Game (which is why LSU gets a new lineal title this year despite not going undefeated). Obviously, it’s exceedingly rare for an NFL team to go undefeated, so what happens instead is that split titles are created when the title holder doesn’t make the playoffs. Obviously, that’s rather rare as well, and the Patriots nabbed the lineal title on their march to an almost-perfect season, so the Giants start the season with the title this year and will defend it against Washington tonight on NBC.

Speaking of which, starting Week 3 or 4, I’ll start my weekly SNF Flex Schedule Watch, which was perhaps the prime contributor of traffic to Da Blog last year, before it was taken over by webcomics. I correctly predicted the Week 12, 14, 15, and 17 games that were moved to primetime as part of NBC’s flexible scheduling, only missing Weeks 11, 13, and 16. I had thought I did the Flex Schedule Watch on Tuesdays last year, but it was actually a Wednesday feature last year so it’s a Wednesday feature this year.

There is a third concept that I used last year: the “SuperPower Rankings”, my experiment in creating a set of “super-power rankings” from the power rankings produced by the eight leading sports sites (ESPN, CBS, Fox, NBC, SI, Yahoo, USA Today, and Sporting News – Yahoo produced two rankings). It proved to be way too much work, so I’m not doing it this year, but I leave the concept open for someone else to pick up the gauntlet.

Thoughts on the Super Bowl of the Ultimate Answer

I was going to write a post that explored what might have happened if Brett Favre hadn’t thrown an INT in OT of the NFC Championship Game, which would have basically resulted in the greatest Super Bowl in history no contest, but I came under the weather in the middle of last week, and I can’t really concentrate on much of anything under such circumstances.

As it is, this game is definitely one of the greatest Super Bowls in history, but I’m not sure it’s the hands-down greatest. Part of it is also part of the reason I didn’t want to coronate Super Bowl XXXVIII, which XLII is definitely greater than: the slowness of scoring in the first quarter, in this case the entire first half and third quarter, during which most of the scoring effectively came in the first quarter.

But another part of it? No one (well, maybe except people in the Big Apple) is going to remember this Giants team as Super Bowl champions, unless maybe they turn it into a dynasty of their own. They’re going to remember them as the team that dethroned the perfect Patriots.

The story writes itself fairly well, but I just can’t shake the feeling that the better team did not win this game – that the Giants are champions more by dint of their role in a fantastic story, one that really stretches out over the whole season, than by any actual achievement. Part of it is the rather nondescript nature of the Giants. There’s a definite story surrounding Eli Manning but he needs to show that he really does have his brother’s genes in subsequent seasons. It’s nice that Michael Strahan, Plaxico Burress, and company get rings, but none of them are stars the way the quarterbacks and, sometimes, backs and receivers are. Green Bay would have had a better story: Brett Favre winning a Super Bowl in the twilight of his career and almost certainly pulling a Jerome Bettis afterwards. (Which is why I have less of an issue with the Steelers’ Super Bowl XL win than the Giants’ win here, despite the officiating controversies in the former game and the fact that I myself am a Seattlite.) The Cowboys… well, if this were a youth league or even college, a Cowboys-Patriots Super Bowl would basically have been a ready-written sports movie. But the Giants… the Giants are boring. Let’s face it.

About today’s strip: I did, of course, make the strip before the game, but it did cross my mind that the Giants could win the game. I decided I would keep the first panel regardless of the outcome because… well, you’ll see when you see it.

I personally would have preferred a Pats-Packers Super Bowl…

I mean, that would have basically guaranteed the best rating in Super Bowl history, right? A quest for perfection combined with the most popular and revered QB in America who might have a chance to end his career Elway-style with a Super Bowl win? Over a team a significant proportion of the country does not like because they think Tom Brady is too much of a celebrity, Bill Belichick is too inhumanly cold, and the whole team cheats. (As recently as Christmas I got a comment attacking me for my Patriots Run to 19-0, which has been updated by the way. Belatedly.)

Why I haven’t put up the results of the Golden Bowl (and a few other news and notes)

Some of you may have noticed that I haven’t posted the results of the first Golden Bowl between LSU and USC, and it’s for the same reason I decided to drop the SuperPower Rankings. The Golden Bowl tournament turned out to be a lot less fun than I had hoped.

For almost every game, I had to pore over the numbers and probably reached a lot of wrong conclusions. I found myself breathing sighs of relief when the two people who voted on the second and third rounds agreed. It wasn’t as time consuming as the SuperPower Rankings but it left me with a sense of dread entering each round.

I had been planning on having a grandiose, John-Facenda-esque description of the Golden Bowl, but I barely managed to work up the knowledge or desire to write any description at all throughout the tournament. I have a feeling I would have fallen well short. Not only is a college football playoff far from an original idea, but others are doing much of what I intended to do a lot better than I would have.

That said, unlike the SuperPower Rankings, I’m still doing this next year. I like the Golden Bowl name, I’m hoping Da Blog grows enough in the next year that I won’t have to break ties at all, and I feel that a lot of simulated playoffs or proposed brackets blindly follow the BCS standings. I’ve heard it argued that a plus-one system would have ignored Georgia or USC in favor of Virginia Tech or Oklahoma; what that ignores is that a plus one would have forced the pollsters to pay more attention to the top four the way they pay attention to the top two now, which likely means Georgia would have gotten past V-Tech or the Sooners, since they arguably had a stronger case for a national title shot than either. (Yes, I know V-Tech was my number 1 seed.) A true simulated playoffs that follows close to what the reality probably would be should follow the NCAA guidelines.

So, this ends the brief spurt of productivity from Da Blog from football. Sure, we’re a few steps away from the Super Bowl – the Patriots just blew past their 17th team, as reflected on the site – but that’s a fairly small part of what we do around here.

No, don’t run away! Come back! I know a lot of you are here for the football, so what can I do to get you to stick around?

Well, let’s start with my 100 Greatest Movies Project, which has been described in the past on the off chance you came here before it was cool. If you happen to be a fan of the movies, and not just the standard popcorn fare but all the classics from Hollywood’s golden age to the present day, I could use you to explain to the masses why they better recognize. If you want to write tributes and descriptions for Hollywood’s greatest films, let me know in the comments or at mwmailsea at yahoo dot com.

But I have another plan to induce the teeming masses to come here. And stay here. I have plans for a new regular feature that I have high hopes for, one that could potentially attract a much larger audience than what I’ve achieved so far. One that could start as soon as tonight.
What is it? Well, let’s just say you can expect to see a lot of this sometime soon:

New rankings and other errata

You know what I just realized? The 2004 Auburn and Utah titles are going to be unified at the Sugar Bowl. Meanwhile, the BCS Title Game won’t involve an undefeated team and neither team holds any lineal title. Arkansas will defend its Princeton Title at the Cotton Bowl (“Just a few days ago, Missouri was playing for a spot in the BCS Championship game. While unsuccessful in that match, they did manage to get into another National Championship Game,” writes HeavyweightFootballChamps.com), and Illinois will defend the 2007 Boise State title in the Rose Bowl. I’m not sure if I should create a new lineal title or not. Heaven knows that both the Princeton and 2004 Auburn titles managed to stay in the SEC all year without being unified, so if Ohio State and Illinois both win their conferences, there’s no guarantee any imaginary “2007 BCS Championship” title would be instantly unified with 2007 Boise State. If LSU wins, and the two SEC titleholders win their bowls, it’s a lot less likely that LSU will completely escape winning a lineal title, or at least its lineage escaping being unified with one.

On the other hand, they may be being forced into going 12 rounds, but nothing’s stopping the Patriots and its run with the NFL Lineal Title, as shown by the latest logo to be X’ed out. But there are definitely concerns. This is now two straight weeks the Pats have been taken to the wire… by a mediocre team. The Steelers are no mediocre team. The Pats’ struggles have shown their defense to be porous against the run, and the Steelers have Willie Parker. And the New Steel Curtain just might be up to the task of stopping Tom Brady.

So the Steelers have no chance.

Maybe I’ve been watching too much wrestling, but New England is going to basically crush the Steelers – and I had been thinking about picking the Steelers just to stop the winning at some point. The point spread, I’ve heard, is -10 New England; I am guaranteeing that the Pats are going to cover and win by at least that much, or I don’t know what I’ll do. Maybe you could suggest something.

Other news and notes:

  • WHY do people keep hyping the fall of the Lions as some sort of “return to reality”? ALL FOUR TEAMS THEY’VE LOST TO IN THIS STREAK ARE LEGIT PLAYOFF CONTENDERS, EVEN THE CARDINALS! No wonder the college football polls don’t take strength of schedule into account (unless it helps them hose a non-BCS team), because no one else in any sport does either! Granted, you can say the same thing about the remaining four opponents, but I still believe in the 10-win guarantee, I’m sticking with it to the end, and win or lose I’m still picking the Lions over the Chargers and Chiefs.
  • It’s Chicago’s turn to win this week. And I’m picking the Redskins to lose for the rest of the season. Exactly what line has the Redskins as a favorite? The Redskins do have the SuperPower Ranking edge, but only barely, so no Upset Special.
  • Picking Houston over Tampa Bay at home as the Upset Special, as the Bucs may be the creation of a weak schedule. A second upset special has the Cardinals beating the Seahawks, as I’m taking that stat from last time and picking the Cards over all >.500 teams (and likely making that the, or at least an, Upset Special) and against them when facing a <.500 team. I might - might – make an exception for the Pats or Dolphins.