Sports Ratings Report for Week of August 12-18

Vwr
(000)
HH Vwr/
ESPN
HH/
ESPN
ESPN

803

0.6

803

0.6

NFLN

309

0.2

429

0.3

ESPN2

279

0.2

279

0.2

GOLF

154

0.1

183

0.1

MLBN

104

0.1

144

0.1

SPEED*

90

0.1

103

0.1

NBCSN

62

0.0

79

0.0

ESPNU

34

0.0

45

0.0

NBATV

26

0.0

43

0.0

FUEL*

15

0.0

41

0.0

Hey, so, next week I’m going to try a new feature called the Studio Show Scorecard, comparing the ratings for all the various daily studio shows on the various national sports networks. Should I do this in a separate post on Friday, or put it up with the other stuff the following week? If I do it in a separate post, which post should have the total day averages? (Speaking of which, the averages for Speed and Fuel you see here are for Monday-Friday only and do not include the post-relaunch period.) Should I have separate tables for each day (thus ending up with more total tables and a huge temptation to grab more ratings than I realistically have time for) or each timeslot (which can be awkward with the varying time slots shows have)? Feel free to leave your suggestions in an e-mail or the comments (assuming, you know, anyone cares about this stuff).

Hey, here’s something interesting: the viewership for the last hours of Speed and the first hours of Fox Sports 1! Shows in bold were, for the time being, the most-watched program in the young network’s history; the most watched program at the end of the weekend is in the main highlights table. It’s FS1’s first appearance in my weekly ratings tables! They grow up so fast…

Fox Sports 1: America’s New Sports Network

2:30 AM

46

History of the SCCA Trans Am Series

3:00 AM

45

NASCAR Sprint Cup Qualifying

4:00 AM

52

Fox College Football Kickoff

6:00 AM

62

Fantastic Finishes

7:00 AM

35

Fantastic Finishes

7:30 AM

23

NASCAR Live

8:00 AM

80

NASCAR Sprint Cup Practice

8:30 AM

164

NASCAR Camping World Truck Series Qualifying

9:30 AM

257

NASCAR Sprint Cup Final Practice

11:00 AM

397

NCWTS Setup

12:00 PM

392

NASCAR Camping World Truck Series

12:30 PM

783

Fox Sports 1 on 1

2:35 PM

349

UFC Fight Night Prelims

6:00 PM

881

Sports Ratings Highlights for Week of August 12-18: Yankees-Red Sox Edition

Numbers compiled from a variety of sources, including TV by the Numbers, The Futon Critic, Sports Media Watch, and Son of the Bronx.

Vwr (mil) HH 18-49 Net
NFL Preseason: Colts @ Giants

6.47

4.1

2.1

FOX
NFL Preseason: Buccaneers @ Patriots

4.66

3.0

1.5

FOX
NASCAR

4.585

3.0

1.2

ESPN
Sunday Night Baseball:
Yankees @ Red Sox

3.098

2.1

1.0

ESPN
NFL Preseason: Chargers @ Bears

2.969

2.0

1.1

ESPN
MLB: Regional coverage
(main game: Yankees @ Red Sox)

2.4

1.7

FOX
UFC Fight Night

1.782

1.0

FS1
NASCAR Nationwide Series

1.287

0.9

ESPN
Hard Knocks

0.655

0.4

HBO

Top 20 Most-Viewed Sports Events for Week of July 15-21: The Open Championship Edition

These numbers are delayed a month to wait for SportsBusiness Daily’s ratings roundup to come out of the paywall. Other numbers from the same sources as before. Numbers in gray interpolated based on the rest of the chart.

Vwr (mil) HH 18-49 Time Net

1

MLB All-Star Game

10.96

6.9

3.2

7/16 8:00 PM

FOX

2

Home Run Derby

6.651

4.1

2.6

7/15 8:14 PM

ESPN

3

The Open Championship: Final Round

4.372

3.1

1.2

7/21 7:56 AM

ESPN

4

The Open Championship: Third Round

3.776

2.7

7/20 9:00 AM

ESPN

5

MLB: Regional coverage
(main game: Yankees @ Red Sox)

3.0

2.0

7/20 4:00 PM

FOX

6

CONCACAF Gold Cup Quarterfinal:
Mexico v. Trinidad and Tobago

2.61

1.4

7/20 6:11 PM

Univ.

7

Sunday Night Baseball:
Yankees @ Red Sox

2.566

1.7

0.7

7/21 8:00 PM

ESPN

8

NASCAR Nationwide Series

2.341

1.6

0.6

7/21 3:00 PM

ESPN

9

ESPY Awards

2.269

1.5

1.0

7/17 9:00 PM

ESPN

10

All-Star Celebrity Softball Game

2.179

1.4

1.0

7/15 11:07 PM

ESPN

11

CONCACAF Gold Cup Quarterfinal:
Honduras v. Costa Rica

2.172

1.1

7/21 6:40 PM

Univ.

12

The Open Championship: Second Round

1.658

1.3

0.3

7/19 7:00 AM

ESPN

13

The Open Championship: First Round

1.398

1.1

0.3

7/18 7:00 AM

ESPN

14

CONCACAF Gold Cup Quarterfinal:
United States v. El Salvador

1.4

0.9

7/21 3:30 PM

FOX

15

The Open Championship: Third Round

1.257

1.0

7/20 7:00 AM

ESPN

16

CONCACAF Gold Cup:
United States v. Costa Rica

1.126

0.6

7/16 7:48 PM

UniMas

17

CONCACAF Gold Cup:
Trinidad and Tobago v. Honduras

1.023

0.6

7/15 9:12 PM

UniMas

18

The Open Championship: Final Round

0.831

0.7

7/21 6:00 AM

ESPN

19

Dew Tour Recap from Ocean City

0.8

0.5

7/21 2:00 PM

NBC

20

CONCACAF Gold Cup:
El Salvador v. Haiti

0.732

0.4

7/15 6:37 PM

UniMas

21

The Open Championship: Second Round

0.661

0.6

7/19 4:00 AM

ESPN

22

The Open Championship: First Round

0.615

0.5

7/18 4:00 AM

ESPN

23

NHRA Drag Racing

0.598

0.4

7/21 6:00 PM

ESPN2

24

Tour de France

0.56

0.4

7/21 12:00 PM

NBCSN

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