|
PT Rnk |
TD Rnk |
Oct Distr. (000) |
PT Vwr (000) |
LW/LY | TD Vwr (000) |
TD HH | TD Vwr LW/LY |
|||
|
1 |
= |
1 |
= |
 |
98891 |
3559 |
+49% |
1446 |
1.0 |
+23% |
|
= |
= |
85% |
3559 |
+16% |
1446 |
+22% |
+13% |
|||
|
4 |
-1 |
2 |
= |
 |
98861 |
557 |
-8% |
342 |
0.2 |
+4% |
|
-1 |
= |
85% |
557 |
-16% |
342 |
+1% |
+14% |
|||
|
2 |
= |
3 |
= |
 |
72464 |
947 |
-0% |
273 |
0.2 |
-3% |
|
= |
= |
63% |
1292 |
+14% |
372 |
+3% |
+14% |
|||
|
3 |
+1 |
4 |
+2 |
 |
90121 |
630 |
+167% |
160 |
0.1 |
+89% |
|
+1 |
= |
78% |
691 |
+237% |
175 |
+108% |
+62% |
|||
|
6 |
= |
5 |
-1 |
 |
79145 |
148 |
-14% |
79 |
0.0 |
-13% |
|
+1 |
+4 |
68% |
185 |
+70% |
99 |
-25% |
+76% |
|||
|
5 |
= |
6 |
+1 |
 |
59950 |
170 |
-5% |
73 |
0.0 |
-4% |
|
= |
= |
52% |
280 |
+1% |
121 |
-22% |
+13% |
|||
|
7 |
= |
7 |
+1 |
 |
75603 |
107 |
+5% |
71 |
0.0 |
-4% |
|
-1 |
-2 |
65% |
140 |
+1% |
93 |
-1% |
+4% |
|||
|
8 |
= |
8 |
-3 |
 |
82964 |
105 |
+6% |
71 |
0.0 |
-20% |
|
+1 |
= |
72% |
125 |
+78% |
85 |
-16% |
+55% |
|||
|
9 |
= |
9 |
= |
 |
75829 |
95 |
+48% |
64 |
0.0 |
+16% |
|
-1 |
-3 |
65% |
124 |
+16% |
84 |
+12% |
-1% |
|||
|
10 |
= |
10 |
= |
 |
71026 |
27 |
-10% |
21 |
0.0 |
-32% |
|
= |
= |
61% |
38 |
-7% |
29 |
-96% |
+32% |
|||
Fox Sports 1 had its best week since the relaunch this week, mostly on the back of Oklahoma-Baylor, NASCAR, and UFC. More encouraging than that is the raw number, which seems to put them closer to the class of ESPN, ESPN2, and NFL Network than the morass below them, even managing to beat ESPN2 outright in primetime. As I’ve said before, though, most of the effect on FS1’s studio shows, if any, shouldn’t turn up until next week, but you should be able to draw your own conclusions from Friday’s numbers. For now, let it be said that the record for most-watched edition of Fox Sports Live remains the one on launch night.
| ESPN2 | Fri 11:54p | 549 |
| ESPN2 | Fri 12:52a* | 373 |
| ESPN2 | Tue 12:42a* | 298 |
| ESPN2 | Wed 12a | 221 |
| ESPN2 | Thu 5a | 137 |
| ESPN2 | Thu 11:47p | 124 |
| ESPN2 | Thu 12:47a | 121 |
| ESPNEWS | Tue 11:21p | 92 |
| ESPNEWS | Fri 11p | 81 |
| ESPN2 | Tue 5a | 80 |
| ESPNEWS | Wed 11p | 76 |
| ESPNEWS | Fri 5a | 69 |
| ESPN2 | Wed 5a | 59 |
| ESPNEWS | Mon 11:32p | 45 |
| ESPNEWS | Mon 2a | 43 |
| ESPNEWS | Tue 1a | 41 |
| ESPNEWS | Sat 9a | 40 |
| ESPNEWS | Tue 2a | 38 |
| ESPNEWS | Sat 5a | 31 |
| ESPNEWS | Thu 2a | 29 |
| ESPNEWS | Fri 9a | 27 |
| ESPNEWS | Fri 2a | 21 |
| ESPNEWS | Wed 9a | 19 |
| ESPNEWS | Wed 1a | 16 |
| ESPNEWS | Thu 9a | 15 |
| ESPNEWS | Tue 9a | 8 |
| ESPNEWS | Wed 2a | 5 |
One thing that has stuck out for would-be fans of ESPN2’s Olbermann, especially on Awful Announcing, is that the show has regularly been shuffled back and forth, airing at random times and shuffling between ESPN2 and ESPNEWS. ESPN has scheduled it like any other postgame highlights show, but it’s really not; Olbermann doesn’t even do the show live when its first airing is delayed, so whatever highlights there are must be over by midnight no matter what. It doesn’t help that the show is affected by live events running long on both ESPN and ESPN2, because SportsCenter gets bumped to ESPN2 when live events on ESPN run long.
What effect is all the shuffling having on Olbermann’s ratings? At right is every airing of Olbermann this week on both ESPN2 and ESPNEWS; asterisks indicate abbreviated airings. Not once this week did Olbermann air at its normal time on ESPN2, always getting at least slightly bumped; next week we’ll see a Thursday edition of Olbermann that started on time and collected 108,000 viewers, far from the most-watched airing of that week but beaten by only one airing on ESPNEWS this week or next (one, unsurprisingly, that also started on time). Unsurprisingly the first-run airings on ESPN2 are the most popular, and the most popular airings on ESPNEWS are likewise the first-run episodes – but Monday appears to have fallen curiously behind, ranking behind a 5 AM airing later in the week, and its only airing on ESPN2, at 5 AM, wasn’t the most-watched 5 AM airing of Olbermann on ESPN2 for the week. Did people think there wasn’t going to be an episode of Olbermann that day due to the World Series of Poker? Clearly starting late even on News didn’t have an effect on Tuesday’s episode…
To get a better sense of how delays may be affecting overall viewership, here are the total number of viewers for every episode of Olbermann this week, counting only full airings:
| Mon | Tue | Wed | Thu | Fri | |
| Total | 176 | 249 | 465 | 370 | 722 |
| Average | 44 | 50 | 93 | 74 | 144 |
One thing sticks out: Friday’s first-run airing of Olbermann had more viewers than any other day of the week had in total. In fact, the top three track with the most popular first-run airings on ESPN2, and the other two didn’t have full-length first-run airings before 5 AM ET. Those three first-run airings did better than that 108,000 figure Olbermann had when it started on time. That episode totaled 372,000 viewers across all airings (actually having two re-airs with more viewers than its first-run episode), only barely beating Thursday of this week, and an average of 62,000 per airing, dragged down by ESPNEWS re-airs that topped out at 13,000, beating only two total re-airs from this week.
Of all first-run, daily studio shows on ESPN2, Olbermann’s ratings on its own only really compare favorably to ESPNFC – and considering how opinionated Olbermann is one would expect it to do numbers more on par with what the opinion and debate shows earlier in the day are getting. From that it’s tempting to conclude that the frustration of trying to find Olbermann when it’s on is in fact turning people away from the show – especially people who can’t switch to ESPNEWS for some reason (the first-run numbers from this Tuesday’s episode on ESPNEWS aren’t that far off from that 108,000 figure). But look at that 549,000 figure at the top of the chart again. That’s not just inflated by its lead-in; that’s over half of the lead-in provided by the Louisville-Connecticut football game, which had 1.041 million viewers. If ESPN likes having some sort of general-sports postgame show to retain the viewership from whatever ESPN2 had on that night, it’s clear that Olbermann is at least succeeding on that front, no matter how poor a fit it might seem. Especially if it can keep beating Fox Sports Live.
All numbers are in thousands of viewers and are from Son of the Bronx.
| Approx. 6-10 AM ET |
Mon |
Tue |
Wed |
Thu |
Fri |
| ESPN: SportsCenter (6-9 avg.) | 596 | 888 | 512 | 390 | 695 |
| ESPN2: Mike and Mike | 281 | 331 | 295 | 305 | 280 |
| FS1: Fox Sports Live (6-9 avg.) | 21 | 18 | 7 | 29 | 29 |
| GOLF: Morning Drive (7-9 avg.) | 56 | 33 | 19 | n/a | n/a |
| NFLN: NFLAM | 141 | 65 | 73 | 81 | 144 |
| NBATV: NBA Gametime (6-9 avg.) | 25 | 45 | 28 | 48 | 33* |
*Inside the NBA
| Approx. 9 AM-Noon ET |
Mon |
Tue |
Wed |
Thu |
Fri |
| ESPN: SportsCenter (9-12 avg.) | 514 | 654 | 364 | 364 | 435 |
| ESPN2: First Take (10-12) | 382 | 468 | 437 | 419 | 351 |
| FS1: Fox Sports Live (9-12 avg.) | 22 | 32 | 11 | 25‡ | 26 |
| GOLF: Morning Drive (9-11 avg.) | 36 | 27 | 25 | 27†| 55†|
| NBCSN: The Dan Patrick Show | 40 | 41 | 15 | 19 | 37 |
| ESPNEWS: Mike and Mike (10-1) | 30 | 46 | 40 | 22 | 34 |
| ESPNU: The Herd (10-1) | 74 | 63 | 28 | 52 | 48 |
| NFLN: NFLAM (10-2) | 124 | 64 | 78 | 76 | 82 |
| MLBN: Hot Stove (9-11) | 25 | 25 | 9 | 15 | 13 |
| NBATV: NBA Gametime (9-12 avg.) | 22 | 33 | 44 | 26 | 41* |
*Inside the NBA
†10 AM hour only
‡9-11 average only
| 3 PM ET |
Mon |
Tue |
Wed |
Thu |
Fri |
| ESPN: NFL Insiders | 540 | 614†| 445 | 434 | 466 |
| ESPN2: SportsNation | 211 | 134 | 221 | n/a | n/a |
| FS1: Fox Soccer Daily (3:30-4) | 32 | 128‡ | 138‡ | n/a | n/a |
| ESPNEWS: SportsCenter | 68 | 42 | 20 | 65 | 72 |
| ESPNU: CFB Daily | 33 | 30* | 17 | 34 | n/a |
| MLBN: Intentional Talk (3-3:30) | 25 | 71 | 13 | 31 | 24 |
| MLBN: Clubhouse Confidential (3:30-4) | 41 | 44 | 38 | 43 | 35 |
*First-run rating for The Experts 1-2:30; 2:30-4 re-air had 35,000 viewers
†Aired from 3-3:30; Mike and Mike’s Best of the NFL 3:30-4 had 652,000 viewrrs
‡UEFA Champions League Soccer 2:30-5 PM
| 4 PM ET |
Mon |
Tue |
Wed |
Thu |
Fri |
| ESPN: NFL Live | 801 | 674 | 560 | 697 | 667 |
| ESPN2: Highly Questionable (4-4:30) | 265 | 221 | 300 | n/a | n/a |
| ESPN2: Outside the Lines (4:30-5) | 265 | 225 | 251 | n/a | n/a |
| FS1: NASCAR Race Hub | 124 | 102†| 97†| 106* | n/a |
| ESPNEWS: SportsCenter | 49 | 57 | 28 | 83 | 79 |
| MLBN: Hot Stove | 40 | 30 | 26 | 48 | 14 |
*Aired 11-11:30 AM
†Aired at noon
| 5 PM ET |
Mon |
Tue |
Wed |
Thu |
Fri |
| ESPN: Around the Horn (5-5:30) | 1118 | 784 | 753 | 812 | 789 |
| ESPN: PTI (5:30-6) | 1301 | 1101 | 1007 | 1035 | 1050 |
| ESPN2: College Football Live (5-5:30) | 163 | 137 | 39†| 192 | 84 |
| ESPN2: ESPNFC (5:30-6) | 113 | 74 | 20^ | 82 | 87 |
| FS1: Crowd Goes Wild | 57 | 37 | n/a | 42 | 113 |
| NBCSN: Pro Football Talk (5:30-6:30) | 54* | 43 | 37 | 36 | 43 |
| ESPNEWS: SportsCenter | 137 | 111 | 61^ | 110 | 68 |
| ESPNU: College Football Live (5:30-6) | 31 | 41 | 28 | n/a | 48 |
| NFLN: NFL Fantasy Live | 123 | 84 | n/a‡ | 142 | 170 |
*Aired 5-6:30
†Aired on ESPNU
‡Pre-empted by two-hour Around the League Live
^Aired on ESPNEWS; SportsCenter was abridged as a result
| 6 PM ET |
Mon |
Tue |
Wed |
Thu |
Fri |
| ESPN: SportsCenter | 1209†| 920 | 783 | 870 | 761 |
| ESPN2: Around the Horn (6-6:30) | 153 | 111 | 199 | 92^ | 62¹ |
| ESPN2: PTI (6:30-7) | 247 | 267 | 288 | 97^ | 100¹ |
| FS1: Fox Football Daily | 55 | 15 | n/a | 72 | n/a |
| ESPNEWS: SportsNation | n/a | 55 | 33 | 174^ | n/a |
| NFLN: Around the League Live | 185 | 123 | 122 | 87* | 171 |
| MLBN: MLB Tonight | 47 | 47~ | 52~ | 22~ | 28 |
| NBATV: The Starters | 88 | 57 | 73‡ | 18 | 61‡ |
*Aired 2-5; NFL Total Access 6-8 had 535,000 viewers
†Monday Kickoff from 6-6:30; SportsCenter on ESPNEWS 6:30-7 had 213,000 viewers
‡Aired at 5 ET; Gametime Thursday had 48,000 viewers, while Pregame 6:30 Friday had 91,000 viewers
^SportsNation aired on ESPN2 to make up for earlier pre-emption, bumping ATH and PTI to ESPNEWS
~Coverage of various awards
¹Aired on ESPNEWS
| 11 PM ET |
Mon |
Tue |
Wed |
Thu |
Fri |
Sat |
| ESPN: SportsCenter | n/a†| 262‡ | 340‡ | n/a | 651 | 169^ |
| FS1: Fox Sports Live | 37 | 67 | 142 | 341 | 88 | 162 |
| ESPNEWS: Olbermann | 45* | 92* | 76 | n/a | 81 | n/a |
| NFLN: NFL Total Access | 78* | 169 | 125 | 2512* | 159 | 77 |
*Aired 11:30-12:30
†SportsCenter on ESPNEWS was folded into 10 PM episode, which had 45,000 viewers
‡Aired on ESPN2
^Aired on ESPNEWS
| Midnight ET |
Mon |
Tue |
Wed |
Thu |
Fri |
Sat |
| ESPN: SportsCenter | 5291 | 844* | 1401 | 2702 | 773 | 216†|
| ESPN2: Olbermann | n/a | n/a | 221 | 124 | 549 | n/a |
| FS1: Fox Sports Live | 55 | 56‡ | 91‡ | 157 | 75‡ | 64 |
*Short airing following WSOP
†Aired on ESPNEWS
‡Fox Football Daily
| 1 AM ET |
Mon |
Tue |
Wed |
Thu |
Fri |
Sat |
| ESPN: SportsCenter | 84* | 646 | 914 | 1347 | 626 | 1021 |
| ESPN2: NBA Tonight (1:30-2) | n/a | 204†| 169 | n/a | 398 | n/a |
| FS1: Fox Sports Live | 30 | 45 | 81 | 39 | 60 | 56 |
| NFLN: NFL Fantasy Live | 74 | 136 | 49 | 542 | 97 | n/a |
*Aired on ESPNEWS; NFL Primetime had 2.174 million viewers
†Aired 1-1:30
| 2 AM ET |
Mon |
Tue |
Wed |
Thu |
Fri |
Sat |
| ESPN: SportsCenter | 1395 | 475 | 599 | 1011 | 703 | 746 |
| ESPN2: NASCAR Now (2-2:30) | n/a | 100†| 134* | 126 | n/a | 294‡ |
| FS1: Fox Sports Live | 19 | 9 | 60 | 24 | 26 | 77 |
| NFLN: NFL Total Access | 36 | 123 | 89 | 343 | 108 | 91 |
*Aired at 1
†Aired at 3
‡College Football Final
| Saturday Morning | |
| ESPN: SportsCenter 8 ET | 824 |
| ESPN2: NFL Matchup 8:30 ET | 190 |
| FS1: Fox Sports Live 8-10 avg. | 50 |
| NBATV: NBA Gametime 8-12 avg. | 49 |
| ESPN: College Gameday 9 ET | 1877 |
| ESPN2: SportsCenter 9-12 avg. | 358 |
| GOLF: Morning Drive 9-11 avg. | 96 |
| ESPNU: Dari and Mel 9 ET | 25 |
| FS1: Fox College Saturday 10 ET | 59 |
| ESPNU: First Take CFB 10 ET | 21 |
| ESPNU: Whiparound 11 ET | 75 |
morganwick.com
| Sun | 7 AM | 8 AM | 9 AM | 10 AM | 11 AM | Noon | ||
|
SportsCenter |
SportsCenter |
SportsCenter |
Sunday NFL Countdown |
||||
|
689K/.5 |
957K/.7 |
1.013M/.8 |
2.010M/1.4 |
|||||
|
OTL |
SR |
Colin on FB |
|
|
Fantasy FB Now |
||
|
219 |
227 |
196K/.1 |
|
|
523K/.3 |
|||
|
Fox Sports Live |
|
Fox Sports Live |
RaceDay |
Fox NFL Kickoff |
|||
|
44K/.0 |
|
54K/.0 |
197K/.2 |
138K/.1 |
||||
|
CFB Final |
OTL |
SR |
Colin on FB |
SportsCenter |
SportsCenter |
SportsCenter |
|
|
177K/.1 |
92 |
122 |
100K/.1 |
202K/.1 |
192K/.1 |
|||
|
NFL Gameday First |
NFL Gameday Morning |
||||||
|
175K/.1 |
490K/.4 |
|||||||
|
MLB Tonight |
MLB Tonight |
MLB Tonight |
MLB Tonight |
MLB Tonight |
MLB Tonight |
||
|
9K/.0 |
8K/.0 |
7K/.0 |
17K/.0 |
18K/.0 |
21K/.0 |
|||
|
NBA Gametime |
NBA Gametime |
NBA Gametime |
NBA Gametime |
NBA Gametime |
NBA Gametime |
||
|
43K/.0 |
57K/.0 |
39K/.0 |
42K/.0 |
45K/.0 |
27K/.0 |
|||
Morning Drive on GOLF: 8:30-9:30 38,000, 9:30-10:30 40,000
| Afternoon Post/SNF Bridge | |
| NBC: Hyundai Sunday Night Kickoff (8-8:20) | 11,614 |
| ESPN: SportsCenter (7-8:30) | 971 |
| NFLN: NFL Gameday Highlights (7:30-8:30) | 282 |
morganwick.com
| Sunday Night | |
| ESPN: SportsCenter 11 | 633 |
| ESPN: SportsCenter 12:30 | 800 |
| ESPN2: NASCAR Now 10 | 319 |
| ESPN2: ESPNFC 12:30 | 80 |
| FS1: Fox Sports Live 11 | 58 |
| FS1: Fox Sports Live 12:30 | 35 |
| NFLN: NFL Gameday Overtime 11:30 | 266 |
| NFLN: NFL Gameday Final 12 | 301 |
morganwick.com
| Weekly Shows on ESPN and Networks Not On Chart | ||
| ESPN: Monday Night Countdown | Mon 6:30p | 3308 |
| ESPN: NASCAR Countdown (NSCS) | Sun 2p | 1398 |
| TNT: Inside the NBA | Thu 12:30a | 1372 |
| ESPN: E:60 | Tue 7p | 809 |
| ESPN: BCS Countdown | Sun 8:30p | 623 |
| ESPN: Top NFL Matchup airing | Sun 6:30a | 466 |
morganwick.com
| Top 10 Non-ESPN Weekly Shows Not Otherwise On Chart | ||
| ESPN2: NASCAR Countdown (NNS) | Sat 3:30p | 790 |
| FS1: Fox College Thursday | Thu 7p | 475 |
| NFLN: A Football Life | Tue 9p | 359 |
| GOLF: Big Break XX: NFL | Tue 9p | 249 |
| NFLN: NFL Gamecenter | Sun 1p | 237 |
| NFLN: Playbook AFC | Fri 9p | 221 |
| ESPN2: NFL Primetime First-Run | Mon 2p | 218 |
| NFLN: A Football Life Backstory | Tue 10p | 201 |
| NFLN: Playbook NFC | Fri 10p | 192 |
| ESPN2: Football Sunday on ESPN Radio | Sun 5p | 177 |
| NFLN: NFL Gameday Scoreboard | Sun 4p | 168 |
| ESPN2: NFL Kickoff | Fri 6p | 162 |