|
PT Rnk |
TD Rnk |
Nov Distr. (000) |
PT Vwr (000) |
LW/LY | TD Vwr (000) |
TD HH | TD Vwr LW/LY |
|||
|
1 |
= |
1 |
= |
 |
97370 |
3177 |
-8% |
1195 |
0.8 |
-14% |
|
= |
= |
84% |
3177 |
-1% |
1195 |
-14% |
-0% |
|||
|
3 |
= |
2 |
= |
 |
97407 |
702 |
-20% |
337 |
0.2 |
-15% |
|
-1 |
= |
84% |
702 |
+49% |
337 |
-14% |
+3% |
|||
|
2 |
= |
3 |
= |
 |
72066 |
1101 |
+15% |
287 |
0.2 |
+9% |
|
+5 |
= |
62% |
1488 |
+841% |
388 |
+2% |
+146% |
|||
|
4 |
+2 |
4 |
+1 |
 |
74882 |
230 |
+50% |
111 |
0.1 |
+32% |
|
+2 |
+2 |
65% |
299 |
+70% |
144 |
+45% |
+40% |
|||
|
5 |
= |
5 |
+1 |
 |
78139 |
179 |
-7% |
82 |
0.0 |
+21% |
|
-2 |
+3 |
67% |
223 |
+3% |
102 |
+33% |
+26% |
|||
|
7 |
-3 |
6 |
-2 |
 |
88556 |
136 |
-53% |
76 |
0.0 |
-33% |
|
-2 |
-2 |
76% |
150 |
0% |
83 |
-27% |
-19% |
|||
|
8 |
= |
7 |
= |
 |
74685 |
92 |
+11% |
64 |
0.0 |
+3% |
|
= |
= |
64% |
120 |
-9% |
84 |
-1% |
-11% |
|||
|
6 |
+1 |
8 |
+1 |
 |
59078 |
148 |
+68% |
58 |
0.0 |
+6% |
|
-2 |
-3 |
51% |
244 |
-9% |
96 |
+10% |
-28% |
|||
|
9 |
= |
9 |
-1 |
 |
81751 |
90 |
+18% |
58 |
0.0 |
-4% |
|
= |
= |
71% |
107 |
+30% |
69 |
-0% |
+48% |
|||
|
10 |
= |
10 |
= |
 |
70036 |
52 |
+44% |
30 |
0.0 |
+35% |
|
+1 |
+1 |
60% |
72 |
+100% |
41 |
+102% |
+65% |
|||
I’ve introduced a new table below, tracking the retention for SportsCenter, Olbermann, and Fox Sports Live leading out of sports events. Ratings for these shows tend to be very lead-in dependent, and you generally expect the ratings to get bigger as the lead-in gets bigger. With retention, you expect the opposite: the smaller the lead-in, the bigger the retention as more people are watching specifically for that show. That’s why the Monday SportsCenter after Monday Night Football has poor retention compared to SportsCenters later in the week despite a massive audience. (This is also going to be the main place for me to list College Football Final and select other weekly ESPN2 shows. If a show actually has more viewers than its lead-in, I list the retention as “up” to signify that viewership went “up” and also that retention tells us little in this case.)
Other than MNF, SportsCenter can usually expect to retain around two-thirds of its lead-in audience. I have a small sample size, but what evidence I do have suggests Olbermann’s retention is much lower. Then there’s Fox Sports Live; with college basketball or weak college football as a lead-in it can achieve SportsCenter-esque retention, but it really doesn’t take much for FSL to retain just a fifth to a quarter of its lead-in; Wednesday’s FSL after the Ultimate Fighter has worse retention than the following day’s Olbermann, despite Olbermann having fewer raw viewers. Perhaps most distressingly, even a re-air of the Ultimate Fighter on Sunday night bleeds a ton of viewers when FSL comes on to just 9,000 viewers.
All numbers are in thousands of viewers and are from Son of the Bronx.
| Approx. 6-10 AM ET |
Mon |
Tue |
Wed |
Thu |
Fri |
| ESPN: SportsCenter (6-9 avg.) | 562 | 623 | 423 | 588 | 571 |
| ESPN2: Mike and Mike | 318 | 260 | 311 | 250 | 278 |
| FS1: Fox Sports Live (6-9 avg.) | 7 | 24 | 15 | 21 | 21 |
| GOLF: Morning Drive (7-9 avg.) | 29 | 43 | 44 | 45 | 39 |
| NFLN: NFLAM | 129 | 81 | 69 | 67 | 150 |
| NBATV: NBA Gametime (6-9 avg.) | 25 | 25 | 33 | 39 | 32* |
*Inside the NBA 6-8:30 avg.
| Approx. 9 AM-Noon ET |
Mon |
Tue |
Wed |
Thu |
Fri |
| ESPN: SportsCenter (9-12 avg.) | 533 | 442 | 365 | 446 | 469 |
| ESPN2: First Take (10-12) | 487 | 443 | 346 | 288 | 381 |
| FS1: Fox Sports Live (9-12 avg.) | 7 | 21 | 5 | 27 | 22 |
| GOLF: Morning Drive (9-11 avg.) | 19 | 12 | 21^ | n/a | n/a |
| NBCSN: The Dan Patrick Show | 31 | 18 | 18 | 29 | 15† |
| ESPNEWS: Mike and Mike (10-1) | 41 | 26 | 40 | 45 | 20 |
| ESPNU: The Herd (10-1) | 82 | 65 | 58 | 43‡ | 52‡ |
| NFLN: NFLAM (10-2) | 135 | 65 | 58 | 55 | 79 |
| MLBN: Hot Stove (9-11) | 14 | 18 | 21 | 33~ | 18 |
| NBATV: NBA Gametime (9-12 avg.) | 16 | 25 | 20 | 21 | 10* |
*Inside the NBA 8:30-12 avg.
†Aired 9-11
‡Partly pre-empted
^Aired 9-11:30
~Started at 8 AM
| 3 PM ET |
Mon |
Tue |
Wed |
Thu |
Fri |
| ESPN: NFL Insiders | 480 | 552† | 377 | 478 | 500 |
| ESPN2: SportsNation | 169 | 133‡ | 221 | 201 | |
| FS1: Fox Soccer Daily (3:30-4) | 32 | 26^ | 15 | 19 | 23 |
| ESPNEWS: SportsCenter | 53 | 51 | 18 | 70 | 48 |
| ESPNU: CFB Daily | 59 | 51* | 83 | n/a | n/a |
| MLBN: Intentional Talk (3-3:30) | 6 | 18 | 32 | 40 | 37 |
| MLBN: Clubhouse Confidential (3:30-4) | 4 | 20 | 34 | 27 | 21 |
*First-run rating for The Experts 1-2:30; 2:30-4 re-air had 24,000 viewers
†Aired from 3-3:30; Mike and Mike’s Best of the NFL 3:30-4 had 593,000 viewers
‡Aired at 6 PM
^Aired at 2:30 as pregame
| 4 PM ET |
Mon |
Tue |
Wed |
Thu |
Fri |
| ESPN: NFL Live | 615 | 689 | 456 | 623 | 680 |
| ESPN2: Highly Questionable (4-4:30) | 251 | n/a | 283 | 229 | n/a |
| ESPN2: Outside the Lines (4:30-5) | 137 | n/a | 181 | 177 | n/a |
| FS1: NASCAR Race Hub | 112 | 79† | 91 | 119 | 73 |
| ESPNEWS: SportsCenter | 85 | 50 | 30 | 66 | 49 |
| MLBN: Hot Stove | 10 | 26 | 20 | 44 | 30* |
*Started at 4:21
†Aired at noon
| 5 PM ET |
Mon |
Tue |
Wed |
Thu |
Fri |
| ESPN: Around the Horn (5-5:30) | 856 | 807 | 645 | 794 | 724 |
| ESPN: PTI (5:30-6) | 1149 | 1179 | 974 | 1169 | 841 |
| ESPN2: College Football Live (5-5:30) | 88 | 91† | 137 | n/a | n/a |
| ESPN2: ESPNFC (5:30-6) | 59 | 157† | 103 | n/a | n/a |
| FS1: Crowd Goes Wild | 37 | 51 | 26 | 61 | 39 |
| NBCSN: Pro Football Talk (5:30-6:30) | 51* | 30 | 22 | 44 | 29 |
| ESPNEWS: SportsCenter | 93 | 97 | 61 | 100 | 100 |
| ESPNU: College Football Live (5:30-6) | 52 | n/a | n/a | n/a | n/a |
| NFLN: NFL Fantasy Live | 153 | 88 | 104 | 94 | 74 |
*Aired 5-6:30
†ESPN2 shows switched time slots; ESPNFC aired at 4:45 as postgame
| 6 PM ET |
Mon |
Tue |
Wed |
Thu |
Fri |
| ESPN: SportsCenter | 962† | 931 | 826 | 902 | 587 |
| FS1: Fox Football Daily | 31 | n/a | 33 | 34 | 74 |
| ESPNEWS: Around the Horn (6-6:30) | 153^ | 114 | 63‡ | 110 | 75 |
| ESPNEWS: PTI (6:30-7) | 257^ | 109 | n/a | 110 | 84 |
| NFLN: Around the League Live | 163 | 172 | 156 | 61* | 138 |
| MLBN: MLB Tonight | 46 | 45 | 72 | 62 | 73 |
| NBATV: The Starters | 13 | 45 | 48 | 33 | 71 |
*Aired 2-5; NFL Total Access 6-8 had 463,000 viewers
†Monday Kickoff from 6-6:30; SportsCenter on ESPNEWS 6:30-7 had 99,000 viewers
‡SportsNation 6-7; Boxing Special on ESPN2 had 103k and 102k viewers for each half-hour
^Aired on ESPN2; PTI re-air at 6 on ESPNEWS had 108,000 viewers
| Late-Night Retention |
Mon |
Tue |
Wed |
Thu |
Fri |
Sat |
Sun |
| ESPN: SportsCenter | 4525 | 752 | 1317 | 656 | 1088 | 1199 | 460 |
| 28.7% | 72.8% | 63.7% | 67.5% | 65.1% | 49.5% | Up | |
| ESPN2: SportsCenter or Olbermann |
155 | 170 | 518 | 81 | 230† | 208* | n/a |
| 83.3% | 39.1% | 49.2% | 21.3% | 33.8% | 22.3% | n/a | |
| FS1: Fox Sports Live | 22 | 23 | 104 | 48 | 43 | 79 | 9 |
| 34.9% | 63.9% | 20.4% | 60.8% | 79.6% | 22.4% | 22.0% |
*College Football Final (2)
†NFL Kickoff (1:30)
| 11 PM ET |
Mon |
Tue |
Wed |
Thu |
Fri |
Sat |
| ESPN: SportsCenter | 155† | 710 | 518‡ | 656 | 104^ | 1199 |
| FS1: Fox Sports Live | 22 | 23 | 104 | 48 | 43 | 79 |
| ESPNEWS: Olbermann | 51 | n/a | 97 | 60 | n/a | n/a |
| NFLN: NFL Total Access | 158* | 156 | 91 | 3098* | 212 | 138 |
*Aired 11:30-12 (Retention from TNF: 40.3%)
†Aired on ESPN2 11-11:30
‡Aired on ESPN2
^Aired on ESPNEWS
| Midnight ET |
Mon |
Tue |
Wed |
Thu |
Fri |
Sat |
| ESPN: SportsCenter | 4525 | 790 | 1317 | 664 | 132* | 900 |
| ESPN2: Olbermann | 97 | 170† | 290† | 81 | n/a | n/a |
| FS1: Fox Sports Live | 6 | 362‡ | 42‡ | 33 | 31‡ | 26 |
*Aired on ESPNEWS
†Started closer to 11:30
‡Fox Football Daily (Tuesday airing was first-run)
| 1 AM ET |
Mon |
Tue |
Wed |
Thu |
Fri |
Sat |
| ESPN: SportsCenter | 116* | 202* | 968 | 634 | 1088 | 857 |
| FS1: Fox Sports Live | 17 | 22 | 26 | 14 | 34 | 15 |
| NFLN: NFL Fantasy Live | 108 | 72 | 107 | 662 | 65 | n/a |
*Aired on ESPN2; NFL Primetime had 1.690 million viewers
| 2 AM ET |
Mon |
Tue |
Wed |
Thu |
Fri |
Sat |
| ESPN: SportsCenter | 1225 | 215* | 769 | 659 | 727 | 693 |
| FS1: Fox Sports Live | 12 | 19 | 30 | 2 | 13 | 13 |
| NFLN: NFL Total Access | 74 | 69 | 91 | 436 | 53 | 171 |
* Aired on ESPN2 due to World Cup qualifier
| Saturday Morning | |
| ESPN: SportsCenter 8 ET | 872 |
| ESPN2: NFL Matchup 8:30 ET | 140 |
| FS1: Fox Sports Live 8-10 avg. | 18 |
| NBATV: NBA Gametime 8-12 avg. | 50 |
| ESPN: College Gameday 9 ET | 1787 |
| ESPN2: SportsCenter 9-12 avg. | 290 |
| ESPNU: Dari and Mel 9 ET | 37 |
| GOLF: Morning Drive 9:30-11:30 avg. | 51 |
| FS1: Fox College Saturday 10 ET | 44 |
| ESPNU: First Take CFB 10 ET | 5 |
| ESPNU: Film Room 10:30 ET | 20 |
| ESPNU: Whiparound 11 ET | 30 |
morganwick.com
| Sun | 7 AM | 8 AM | 9 AM | 10 AM | 11 AM | Noon | ||
|
SportsCenter |
SportsCenter |
SportsCenter |
Sunday NFL Countdown |
||||
|
639K/.5 |
891K/.6 |
1.046M/.7 |
2.200M/1.5 |
|||||
|
CFB Final |
OTL |
SR |
Colin on FB |
SportsCenter |
Fantasy FB Now |
||
|
242K/.2 |
231 |
285 |
245K/.2 |
329K/.2 |
424K/.3 |
|||
|
Fox Sports Live |
Fox Sports Live |
Fox Sports Live |
Fox Sports Live |
Fox NFL Kickoff |
|||
|
38K/.0 |
38K/.0 |
76K/.1 |
49K/.0 |
122K/.1 |
||||
|
|
|
OTL |
SR |
Colin on FB |
SportsCenter |
SportsCenter |
|
|
|
|
95 |
118 |
103K/.1 |
142K/.1 |
115K/.1 |
||
|
NFL Gameday First |
NFL Gameday Morning |
||||||
|
193K/.1 |
404K/.3 |
|||||||
|
MLB Tonight |
MLB Tonight |
MLB Tonight |
MLB Tonight |
||||
|
5K/.0 |
13K/.0 |
16K/.0 |
33K/.0 |
|||||
|
NBA Gametime |
NBA Gametime |
NBA Gametime |
NBA Gametime |
NBA Gametime |
|||
|
40K/.0 |
51K/.0 |
47K/.0 |
57K/.0 |
86K/.1 |
||||
*Aired to 8:30
| Afternoon Post/SNF Bridge | |
| NBC: Hyundai Sunday Night Kickoff (8-8:20) | 13,713 |
| ESPN: SportsCenter (7-8:30) | 475 |
| NFLN: NFL Gameday Highlights (7:30-8:30) | 343 |
morganwick.com
| Sunday Night | |
| ESPN: SportsCenter 11:15 | 460 |
| ESPN: SportsCenter 1 | 810 |
| ESPN2: ESPNFC 12 | 41 |
| FS1: Fox Sports Live 11 | 9 |
| FS1: Fox Sports Live 12:30 | 16 |
| NFLN: NFL Gameday Overtime 11:30 | 146 |
| NFLN: NFL Gameday Final 1 | 245 |
morganwick.com
| Weekly Shows on ESPN and Networks Not On Chart | ||
| ESPN: Monday Night Countdown | Mon 6:30p | 2545 |
| ESPN: Top NFL Matchup Airing | Sat/Sun 4a | 694 |
| ESPN: KIA NBA Shootaround | Fri 7:30p | 609 |
| ESPN: BCS Countdown | Sun 8:30p | 546 |
| ESPN: NFL Primetime First-Run | Mon 2p | 480 |
| ESPN: Football Sunday on ESPN Radio | Sun 3p | 293 |
morganwick.com
| Top 10 Non-ESPN Weekly Shows Not Otherwise On Chart | ||
| NFLN: Playbook AFC | Fri 9p | 271 |
| NFLN: Playbook NFC | Fri 10p | 210 |
| NFLN: A Football Life | Tue 9p | 206 |
| NBCSN: Premier League Goal Zone | Sun 1p | 202 |
| GOLF: Big Break XX: NFL | Tue 9p | 187 |
| ESPN2: NBA Coast to Coast | Mon 9p | 186 |
| NFLN: NFL Gamecenter | Sun 1p | 186 |
| NFLN: Film Session | Sat 9p | 168 |
| NFLN: NFL Gameday Scoreboard | Sun 4p | 141 |
| FS1: UFC Tonight | Wed 7p | 136 |
| NBCSN: NFL Turning Point | Wed 12a | 130 |
| NFLN: NFL Replay | Wed 9p | 125 |
| NBCSN: Costas Tonight | Wed 11p | 121 |