The Studio Show Scorecard for Week of December 2-8

PT Rnk

TD Rnk

Nov Distr.
(000)
PT Vwr
(000)
LW/LY TD Vwr
(000)
TD HH TD Vwr
LW/LY

1

=

1

=

97370

3426

-2%

1177

0.8

-6%

=

=

84%

3426

+2%

1177

-4%

+1%

3

-1

2

=

97407

541

-27%

288

0.2

-21%

=

+1

84%

541

+27%

287

-15%

+6%

2

+8

3

+1

72066

717

+2290%

224

0.2

+109%

=

-1

62%

969

-34%

303

+80%

-26%

6

+2

4

+5

81751

149

+119%

81

0.1

+74%

+2

+4

71%

177

+113%

96

+219%

+93%

6

=

5

=

78139

149

+7%

79

0.0

-9%

+3

+4

67%

186

+122%

99

-8%

+94%

4

=

6

+1

59078

220

+29%

75

0.0

+7%

=

-1

51%

363

+22%

123

+8%

+13%

5

-2

7

-4

88556

186

-64%

70

0.0

-64%

+1

-1

76%

205

+74%

77

-67%

+14%

8

-3

8

-2

74882

91

-43%

69

0.0

-21%

-3

-4

65%

118

-37%

89

-16%

-0%

9

-2

9

-1

74685

79

-41%

62

0.0

-6%

-2

-2

64%

103

-20%

80

+10%

+4%

10

-1

10

=

70036

59

+59%

36

0.0

+25%

=

=

60%

82

+18%

51

 

+21%

I decided to do a straight comparison of FS1 studio shows between the week before the Oklahoma-Baylor game and this week, tracking the cumulative effect after two hugely popular games. The general pattern does seem to be one of gaining viewers, though not always in a statistically significant fashion. There’s a lot of noise involved in the numbers of both Crowd Goes Wild and Fox Football Daily, for example; it’s hard to tell how much of CGW’s drop-off is due to the NASCAR season ending leading to an exodus of viewers from NASCAR Race Hub.

A couple of other things stand out to me. First, we have another sign that Fox shouldn’t be too disappointed with Fox College Saturday, as it’s beating all the weekday afternoon shows and all of FSL’s lead-in-independent averages. Second, in both of these weeks Fox NFL Kickoff didn’t have NASCAR RaceDay as a lead-in and still did over 100,000 viewers, blowing away any other non-NASCAR studio show and being a huge standout for FS1. Considering the numbers ESPN and NFL Network get for NFL Insiders, NFL Live, Around the League, and NFL Total Access compared to NFL Matchup, Fantasy Football Now, and NFL Gameday First, Fox Football Daily should be doing a lot better than it is. If I don’t see some marked improvement in its numbers by the end of 2013 I’ll be left with the conclusion that Fox should consider tinkering with its timeslot. Putting it at 5 ET, against ATH and PTI, or 4 ET, against NFL Live, are probably bad ideas. Is the midnight ET airing, where it does much better than the first-run airings earlier in the day (and where it did nearly as well as Fox NFL Kickoff Wednesday), a test run for moving it there permanently?

  Oct 28 Dec 2
Crowd Goes Wild (least-viewed 4 airings) 35 31
Fox College Saturday (compared to 11/30) 54 67
Fox Football Daily (average of all 5 airings) 32 35
Fox NFL Kickoff 101 106
Fox Soccer Daily (least-viewed 3 airings) 15 16
Fox Sports Live 11p (least-viewed 2 weekdays) 42 34
Fox Sports Live midnight (least-viewed 2 weekdays) 42 33
Fox Sports Live 1a (least-viewed 4 weekdays) 20 46
Fox Sports Live 2a (least-viewed 3 Mon-Sat) 15 25
NASCAR Race Hub (4 live airings) 161 103
UEFA Champions League Magazine 40 15
UFC Tonight 60 88
UFC Ultimate Insider 78 23

All numbers are in thousands of viewers and are from Son of the Bronx.

Approx. 6-10 AM ET

Mon

Tue

Wed

Thu

Fri

ESPN: SportsCenter (6-9 avg.) 516 742 549 484 423
ESPN2: Mike and Mike 311 247 217 274 266
FS1: Fox Sports Live (6-9 avg.) 38 8 25 30 3
GOLF: Morning Drive (7-9 avg.) 12 19 34 n/a n/a
NFLN: NFLAM 130 87 75 61 93
NBATV: NBA Gametime (6-9 avg.) 26 19 39 23 32*

*Inside the NBA

Approx. 9 AM-Noon ET

Mon

Tue

Wed

Thu

Fri

ESPN: SportsCenter (9-12 avg.) 716 579 429 369 477
ESPN2: First Take (10-12) 466 378 390 323 426
FS1: Fox Sports Live (9-12 avg.) 18 4 20 20 6
GOLF: Morning Drive (9-11 avg.) 15 13 26 20‡ 32‡
NBCSN: The Dan Patrick Show 38 28 37 68 50
ESPNEWS: Mike and Mike (10-1) 65 36 47 22 14
ESPNU: The Herd (10-1) 81 105 35 76 63
NFLN: NFLAM (10-2) 106 79 49 37 88
MLBN: Hot Stove (9-11) 12 20 26^ 21 41
NBATV: NBA Gametime (9-12 avg.) 23 29 27 30 21*

*Inside the NBA 9-12:20 avg.
†Only aired until just after 11
‡Aired 9:30-11:30
^Aired 8-11

3 PM ET

Mon

Tue

Wed

Thu

Fri

ESPN: NFL Insiders 556 536 466 203~ 574
ESPN2: SportsNation 203 219 207 37² 175
FS1: Fox Soccer Daily (3:30-4) 18 7 23 23³ 26^
ESPNEWS: SportsCenter 71 39 56 487¹ 86
ESPNU: CFB Daily 37‡ 62* 21 n/a 57‡
MLBN: Intentional Talk (3-3:30) 24 15 30 97 53^
MLBN: Clubhouse Confidential (3:30-4) 33 49 62 65 n/a

*First-run rating for The Experts 1-2:30; 2:30-4 re-air had 61,000 viewers
†Aired from 3-3:30; Mike and Mike’s Best of the NFL 3:30-4 had 573,000 viewers
‡Paul Finebaum Show (3-5 on Friday, 2-4 on Monday)
^Aired for the full hour
~Aired on ESPN2
¹Coverage of death of Nelson Mandela on ESPN
²Aired on ESPNEWS
³Mostly pre-empted by death of Nelson Mandela coverage (26,000 viewers)

4 PM ET

Mon

Tue

Wed

Thu

Fri

ESPN: NFL Live 719 696 576 593 723
ESPN2: Highly Questionable (4-4:30) 192 265 232 225 223
ESPN2: Outside the Lines (4:30-5) 176 189 141 179 128
FS1: NASCAR Race Hub 104 70 100 101 141
ESPNEWS: SportsCenter 79 89 51 37 100
MLBN: Hot Stove 31 57 38 47 64*

*MLB Tonight
†Tape delay

5 PM ET

Mon

Tue

Wed

Thu

Fri

ESPN: Around the Horn (5-5:30) 1150 938 912 149 872
ESPN: PTI (5:30-6) 1478 1220 1095 354^ 1061
ESPN2: College Football Live (5-5:30) 171 185 148 208 124
ESPN2: ESPNFC (5:30-6) 117 115 107 57 137
FS1: Crowd Goes Wild 70 31 40 18 34
NBCSN: Pro Football Talk (5:30-6:30) 33* 71 37 18 43
ESPNEWS: SportsCenter 139 80 72 649~ 75
ESPNU: College Football Live (5:30-6) 50 65 41 57 n/a
NFLN: NFL Fantasy Live 88 88 125 110 93
MLBN: Intentional Talk (5-5:30) 44 60 27 49 39¹
MLBN: Clubhouse Confidential (5:30-6) 20 66 50 31 n/a

*Aired 5-6:30
†Aired on ESPNEWS; re-airs of ESPN FC at 1:15 and 2:45 AM on ESPN2 had 20,000 and 28,000 viewers respectively
‡Aired 6-6:30
^Aired on ESPN2
~Coverage of death of Nelson Mandela on ESPN
¹Aired for the full hour

6 PM ET

Mon

Tue

Wed

Thu

Fri

ESPN: SportsCenter 986 1012 843 845 830
ESPN2: Around the Horn (6-6:30) 184 152 144 257 n/a
ESPN2: PTI (6:30-7) 253 189 194 397 276
FS1: Fox Football Daily 43 12 42 28 51
ESPNEWS: SportsNation n/a 87 56 54 37
NFLN: Around the League Live 138 117 200 75* 120
MLBN: MLB Tonight 26 75 65 77 102
NBATV: The Starters 26~ 32 34 17^ 33

*Aired 2-5; NFL Total Access 6-8 had 322,000 viewers
†Monday Kickoff from 6-6:30; SportsCenter on ESPNEWS 6:30-7 had 179,000 viewers
‡Aired 6-8
^Aired at 5 ET; NBA Gametime 6-7 had 40,000 viewers
~Aired 5:30-6:30; Pregame Show 6:30-7 had 36,000 viewers

Late-Night Retention

Mon

Tue

Wed

Thu

Fri

Sat

Sun

ESPN: SportsCenter 4207 1333 1438 925 716 547 794
27.1% 73.8% 64.1% 59.0% 60.6% 37.7% 74.1%
ESPN2: SportsCenter
or Olbermann
204 165 105 132 605 105* n/a
75.6% 44.1% 47.1% 41.8% 32.4% 52.5% n/a
FS1: Fox Sports Live 43 94 66 24 349 80 38
32.1% 38.5% Up 92.3% 46.2% 25.3% 50.0%

*College Football Scoreboard (15 minutes)

11 PM ET

Mon

Tue

Wed

Thu

Fri

Sat

ESPN: SportsCenter 204† 1333 1438 925 605† 547
ESPN2: Olbermann 43‡ 165 105 132 92‡ n/a
FS1: Fox Sports Live 43 94 78 24 n/a 80
NFLN: NFL Total Access 66* 130 93 1825* 92 77

*Aired 11:30-12 (Thursday episode had retention of 39.4%)
†Aired on ESPN2
‡Aired on ESPNEWS

Midnight ET

Mon

Tue

Wed

Thu

Fri

Sat

ESPN: SportsCenter 4207 960 1078 884 n/a 1141
ESPN2: Olbermann n/a 123 72 56 34* 404†
FS1: Fox Sports Live 44 52‡ 93‡ 21 349 74

*Aired on ESPNEWS
†College Football Final
‡Fox Football Daily

1 AM ET

Mon

Tue

Wed

Thu

Fri

Sat

ESPN: SportsCenter 234* 716 671 530 716 1117
FS1: Fox Sports Live 12 68 79 24 120 17
NFLN: NFL Fantasy Live 61 82 80 422 109 n/a

*Aired on ESPN2; NFL Primetime had 1.825 million viewers

2 AM ET

Mon

Tue

Wed

Thu

Fri

Sat

ESPN: SportsCenter 1373 509 469 443 589 886
FS1: Fox Sports Live 26 50 66 23 n/a 25
NFLN: NFL Total Access 68 64 57 266 87 66

morganwick.com

Saturday Morning  
ESPN: SportsCenter 8 ET 708
ESPN2: NFL Matchup 8:30 ET 299
FS1: Fox Sports Live 8-12 avg. 41
NBATV: NBA Gametime 8-12 avg. 48
ESPN: College Gameday 9 ET 1815
ESPN2: SportsCenter 9-12 avg. 360
ESPNU: Dari and Mel 9 ET 132
ESPNU: First Take CFB 10 ET 37
ESPNU: Film Room 10:30 ET 21
ESPNU: Whiparound 11 ET 21

morganwick.com

Sun 7 AM 8 AM 9 AM 10 AM 11 AM Noon

SportsCenter

SportsCenter

SportsCenter

Sunday NFL Countdown

614K/.5

901K/.7

1.187M/.9

2.026M/1.4

CFB Final

OTL

SR

Colin on FB

SportsCenter

Fantasy FB Now

342K/.2

287

316

223K/.2

318K/.2

411K/.3

Fox Sports Live

Fox Sports Live

Fox Sports Live

Fox Sports Live

Fox NFL Kickoff

32K/.0

37K/.0

38K/.0

54K/.0

106K/.1

OTL

SR

Colin on FB

SportsCenter

SportsCenter

73

169

99K/.1

139K/.1

175K/.1

NFL Gameday First

NFL Gameday Morning

144K/.1

399K/.3

MLB Tonight

MLB Tonight

MLB Tonight

MLB Tonight

MLB Tonight

MLB Tonight

6K/.0

22K/.0

15K/.0

18K/.0

33K/.0

23K/.0

NBA Gametime

NBA Gametime

NBA Gametime

28K/.0

26K/.0

63K/.0

*Aired to 8:30

Afternoon Post/SNF Bridge  
NBC: Hyundai Sunday Night Kickoff (8-8:20) 11,464
ESPN: SportsCenter (7-8:30) 868
NFLN: NFL Gameday Highlights (7:30-8:30) 336

morganwick.com

Sunday Night  
ESPN: SportsCenter 11 794
ESPN: SportsCenter 12:30 929
ESPN2: ESPNFC 12 140
FS1: Fox Sports Live 11 38
FS1: Fox Sports Live 12:30 35
NFLN: NFL Gameday Overtime 11:30 298
NFLN: NFL Gameday Final 12 295

morganwick.com

Weekly Shows on ESPN and Networks Not On Chart  
ESPN: Monday Night Countdown Mon 6:30p 2584
TNT: Inside the NBA Thu 12:30a 1053
Inside the NBA Retention   50.4%
ESPN: Top NFL Matchup Airing Sat/Sun 4a 665
ESPN: NFL Primetime First-Run Mon 2p 467

morganwick.com

Top 10 Non-ESPN Weekly Shows Not Otherwise On Chart  
NFLN: A Football Life Tue 9p 299
NFLN: NFL Gameday Scoreboard Sun 4p 240
NFLN: A Football Life Backstory Tue 10p 209
NFLN: Sound FX Wed 10p 197
NFLN: NFL Gamecenter Sun 1p 175
NBCSN: Premier League Goal Zone Sat 2:30p 166
GOLF: Big Break XX: NFL Tue 9p 162
NFLN: Playbook AFC Fri 9p 129
ESPN2: Football Sunday on ESPN Radio Sun 1p 115
NFLN: Sound FX: Best Of Wed 10:30p 107

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