2014 NASCAR Ratings Wrap-Up

Here are the ratings for every NASCAR Sprint Cup and Nationwide Series race in the 2014 season.

Despite the disruption caused by the rain-delayed Daytona 500, every race on Fox to actually run (that I know of) outrated every race not on Fox, and as usual the four March races outrated every non-Daytona race. The most-watched race not on Fox was the Ford EcoBoost 400 on ESPN, followed by the Oral-B 500, with the Brickyard 400 falling to third; ABC’s most-watched race was the Bank of America 500, followed by the Irwin Tools Night Race. TNT’s most-watched race, the Toyota/Save Mart 350, fell behind eleven ESPN/ABC races including four Chase races and all three of ABC’s races. Due to rain delays, the Coke Zero 400 went from TNT’s most-viewed race to its second-least viewed.

Do not take this to necessarily mean the new Chase format is winning people over, however. The first four Chase races were ESPN’s least-viewed races of the year and only beat one other race, the Quaker State 400 on TNT, and five of the first seven Chase races filled out ESPN’s bottom five spots. ESPN’s least-viewed non-Chase race was the Gobowling.com 400, which fell behind only two TNT races. The Quaker State 400 finished only 50,000 viewers ahead of the Sprint Unlimited in its first year moved to Fox Sports 1.

On the Nationwide side of the ledger, the most-watched non-Daytona race was the Aaron’s 312, followed by the Gardner Denver 200 on ABC. ESPN2 had the fourth-most watched race, but it was the third race of the year overall. The least-watched race not to have a significant portion air on ESPNEWS was the Buckle Up 200 on May 31.

Ratings for races on broadcast from SportsBusiness Daily, Sports Media Watch, or for primetime races, The Futon Critic or TV Media Insights. Ratings for races on cable from Son of the Bronx/Awful Announcing, with some information from SportsBusiness Daily. 18-49 ratings, when available, from TVbytheNumbers, The Futon Critic, or TV Media Insights.

2014 NASCAR Sprint Cup Series ratings

    Vwr (mil) HH 18-49 Time Net

1

 NASCAR: Daytona 500 (whole race)

9.343

5.6

2.8

2/23 1:30 PM

 FOX
  NASCAR: Daytona 500 (daytime)

10.1

6.3

  

2/23 1:30 PM

 FOX
  NASCAR: Daytona 500 (primetime)

9.1

5.5

  

2/23 8:30 PM

 FOX

2

 NASCAR: The Profit on CNBC 500

8.8

5.3

  

3/2 3:15 PM

 FOX

3

 NASCAR: Food City 500

7.3

4.5

  

3/16 3:00 PM

 FOX

4

 NASCAR: Kobalt Tools 500

7.2

4.5

  

3/9 3:00 PM

 FOX

5

 NASCAR: Auto Club 400

7.1

4.4

  

3/23 3:00 PM

 FOX

6

 NASCAR: Coca-Cola 600

6.956

4.1

1.6

5/25 6:30 PM

 FOX

7

 NASCAR: Aaron’s 499

6.9

4.4

  

5/4 1:15 PM

 FOX

8

 NASCAR: STP 500

6.7

4.2

  

3/30 1:15 PM

 FOX

9

 NASCAR: Bojangles Southern 500
(Jayski says 5.921m)

6.039

3.6

1.5

4/12 6:45 PM

 FOX

10

 NASCAR: 5-Hour Energy 400

5.755

3.5

1.3

5/10 8:25 PM

 FOX

11

 NASCAR: Toyota Owners 400

5.573

3.3

1.3

4/26 7:00 PM

 FOX

12

 NASCAR:
FedEx 400 benefiting Autism Speaks

5.4

3.5

  

6/1 1:15 PM

 FOX

13

 NASCAR: Ford EcoBoost 400

5.223

3.1

1.1

11/16 3:00 PM

 ESPN

14

 NASCAR: Oral-B 500

5.21

3.2

1.3

8/31 7:30 PM

 ESPN

15

 NASCAR: Brickyard 400

5.196

3.4

1.2

7/27 1:00 PM

 ESPN

16

 NASCAR: Pure Michigan 400

5.15

3.2

1.2

8/17 1:00 PM

 ESPN

17

 NASCAR: Bank of America 500

5.096

3.1

1.3

10/11 8:00 PM

 ABC

18

 NASCAR: Quicken Loans 500

5.091

3.1

1.0

11/9 3:00 PM

 ESPN

19

 NASCAR: Irwin Tools Night Race

5.079

3.2

1.2

8/23 7:30 PM

 ABC

20

 NASCAR: Cheez-It 355 at the Glen

4.939

3.1

1.1

8/10 1:00 PM

 ESPN

21

 NASCAR: Federated Auto Parts 400

4.92

3.0

1.1

9/6 7:30 PM

 ABC

22

 NASCAR: Geico 500

4.757

3.0

0.9

10/19 2:00 PM

 ESPN

23

 NASCAR: AAA Texas 500

4.749

2.8

0.9

11/2 3:00 PM

 ESPN

24

 NASCAR: Toyota/Save Mart 350

4.676

2.8

1.1

6/22 3:00 PM

 TNT

25

 NASCAR: Pocono 400

4.482

3.0

1.0

6/8 1:00 PM

 TNT

26

 NASCAR: Gobowling.com 400

4.374

2.8

1.0

8/3 12:45 PM

 ESPN

27

 NASCAR: Camping World RV Sales 301

4.285

2.7

0.9

7/13 1:00 PM

 TNT

28

 NASCAR: Quicken Loans 400

4.254

2.7

1.0

6/15 1:00 PM

 TNT

29

 NASCAR: Goody’s Headache
Relief Shot 500

4.083

2.5

0.8

10/26 1:30 PM

 ESPN

30

 NASCAR: Coke Zero 400

3.978

2.4

  

7/6 11:00 AM

 TNT

31

 NASCAR: Osram Sylvania 300

3.85

2.4

0.8

9/21 2:00 PM

 ESPN
  NASCAR: Duck Commander 500
(rain delay coverage)

3.8

2.4

  

4/6 3:00 PM

 FOX

32

 NASCAR: AAA 400

3.786

2.3

0.8

9/28 2:00 PM

 ESPN

33

 NASCAR: MyAFibStory.com 400

3.711

2.3

0.9

9/14 2:00 PM

 ESPN

34

 NASCAR: Hollywood Casino 400

3.601

2.3

0.7

10/5 2:00 PM

 ESPN

35

 NASCAR: Quaker State 400
presented by Advance Auto Parts

3.573

2.3

0.8

6/28 7:22 PM

 TNT
  NASCAR: Sprint Unlimited

3.526

2.0

0.9

2/15 8:00 PM

 FS1
  NASCAR All-Star Race

3.482

2.2

0.8

5/17 8:30 PM

 FS1
  NASCAR: Food City 500
(post-rain delay portion)

3.227

2.0

0.9

3/16 7:00 PM

 FS1
  NASCAR: Budweiser Duels

3.122

1.9

0.8

2/20 7:00 PM

 FS1
  NASCAR: Coke Zero 400 (rain delay)

2.032

  

0.4

7/5 7:45 PM

 TNT
  NASCAR: Sprint Showdown

1.217

  

0.2

 May 16 FS1

2014 NASCAR Nationwide Series ratings

    Vwr (mil) HH 18-49 Time Net

1

 NASCAR Nationwide Series:
DRIVE4COPD 300

2.737

1.8

0.6

2/22 1:00 PM

 ESPN

2

 NASCAR Nationwide Series: Aaron’s 312

2.079

1.4

0.5

5/3 3:00 PM

 ESPN

3

 NASCAR Nationwide Series:
Gardner Denver 200

2.059

1.3

  

6/21 2:30 PM

 ABC

4

 NASCAR Nationwide Series:
Boyd Gaming 300

2.008

1.3

0.3

3/8 4:15 PM

 ESPN2

5

 NASCAR Nationwide Series:
Lilly Diabetes 250

1.988

1.3

0.4

7/26 4:30 PM

 ESPN

6

 NASCAR Nationwide Series:
History 300

1.969

1.3

  

5/24 2:45 PM

 ABC

7

 NASCAR Nationwide Series:
Zippo 200 at the Glen

1.93

1.3

  

8/9 2:15 PM

 ABC

8

 NASCAR Nationwide Series:
DAV 200 – Honoring America’s Veterans

1.875

1.2

0.4

11/8 4:00 PM

 ESPN

9

 NASCAR Nationwide Series:
Blue Jeans Go Green 200

1.871

1.6

  

3/1 3:45 PM

 ABC

10

 NASCAR Nationwide Series: Dover 200

1.859

1.2

0.5

9/27 3:30 PM

 ESPN

11

 NASCAR Nationwide Series:
TreatMyClot.com 300

1.774

1.2

0.4

3/22 5:00 PM

 ESPN

12

 NASCAR Nationwide Series:
Subway Firecracker 250

1.758

1.1

0.3

7/4 9:00 PM

 ESPN2

13

 NASCAR Nationwide Series:
Drive to Stop Diabetes 300

1.65

1.1

  

3/15 2:00 PM

 ESPN2

14

 NASCAR Nationwide Series:
O’Reilly Auto Parts Challenge

1.633

    

11/1 3:30 PM

 ESPN

15

 NASCAR Nationwide Series:
Food City 300

1.631

1.0

0.3

8/22 8:00 PM

 ESPN

16

 NASCAR Nationwide Series:
Great Clips 300

1.541

1.0

0.3

8/30 7:30 PM

 ESPN2

17

 NASCAR Nationwide Series:
Kansas Lottery 300

1.539

1.0

0.4

10/4 3:30 PM

 ESPN

18

 NASCAR Nationwide Series:
EnjoyIllinois.com 300

1.483

0.9

  

7/19 8:30 PM

 ESPN2

19

 NASCAR Nationwide Series:
Children’s Hospital 200

1.473

0.9

0.3

8/16 2:45 PM

 ESPN

20

 NASCAR Nationwide Series:
O’Reilly Auto Parts 300

1.468

1.0

0.4

4/4 8:30 PM

 ESPN2

21

 NASCAR Nationwide Series:
VFW Sports Clips Help a Hero 200

1.44

1.0

0.2

4/11 8:00 PM

 ESPN2

22

 NASCAR Nationwide Series:
Ford EcoBoost 300

1.428

0.9

0.2

11/15 4:30 PM

 ESPN2

23

 NASCAR Nationwide Series:
Get to Know Newton 250

1.395

    

5/18 2:00 PM

 ESPN

24

 NASCAR Nationwide Series:
Ollie’s Bargain Outlet 250

1.387

    

6/14 2:00 PM

 ESPN

25

 NASCAR Nationwide Series:
Sta-Green 200

1.347

0.9

  

7/12 3:30 PM

 ESPN2

26

 NASCAR Nationwide Series:
US Cellular 250

1.338

0.8

  

8/2 8:00 PM

 ESPN

27

 NASCAR Nationwide Series:
Virginia 529 College Savings 250

1.305

0.8

  

9/5 7:30 PM

 ESPN2

28

 NASCAR Nationwide Series:
John R. Elliott HERO Campaign 500

1.252

  

0.2

6/27 7:30 PM

 ESPN

29

 NASCAR Nationwide Series:
Drive for the Cure 300

1.249

0.8

0.1

10/10 7:30 PM

 ESPN2

30

 NASCAR Nationwide Series:
Jimmy John’s Freaky Fast 300

1.241

0.8

  

9/13 3:30 PM

 ESPN2

31

 NASCAR Nationwide Series: Buckle Up 200
presented by Click It or Ticket

1.185

    

5/31 2:30 PM

 ESPN

32

 NASCAR Nationwide Series:
VisitMyrtleBeach.com 300

0.708

0.5

  

9/20 7:30 PM

 ESPNN

33

 NASCAR Nationwide Series:
ToyotaCare 250

0.624

0.4

  

4/25 8:15 PM

 ESPN2+
ESPNN

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