Last month the Walt Disney Company and Charter Communications reached a landmark carriage agreement that included Charter dropping all but three of Disney’s general entertainment networks, including networks that were still airing original programming and, in the case of FXX, pretty popular original programming at that. As I wrote earlier this week, it’s a major landmark in the linear television bundle being refocused on what linear television is good at, live events such as sports and news, with other networks serving primarily as a platform to premiere content at designated times in advance of appearing on their true streaming-service home, as well as distinct brands to organize such content, while potentially serving as a stepping stone to such streaming services becoming the true heart of the cable bundle. It’s fair to wonder what other networks could be at risk of being dropped by providers if distributors insist on similar terms from the other major programmers.
Although I made my post a month after the whole thing went down, this post is surprisingly timely: earlier this week, after I made my post, S&P Global Market Intelligence put out a report listing the networks they see as being at risk from the major programmers if they end up taking similar deals to Disney-Charter. I actually think they’re way too pessimistic about some channels, but also overlook a number of channels that would seem to be very much at risk, in my view. I’m going to make my own analysis, separate from theirs, about which networks are relatively safe and which ones are at risk. To assist in this endeavor, I’m going to refer to this table from TVNewser showing how many viewers each network averaged in total day and primetime for 2022; for numbers in the 18-49 demo, I’ll be referring to this Variety article which contains more incomplete data, and only includes the top 50 networks across broadcast and cable in primetime.