Sports

Sports graphics roundup on the eve of the Olympics

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I’m way overdue for a sports graphics roundup, so let’s get a quick one out of the way before the Olympics start.

You may recall how mystified I was at FSN’s new basketball graphic, wondering why they would spell out team names and use a bulky tab for bonus indicators on the NBA but not college. Well, said graphic subsequently appeared on FSN’s college basketball broadcasts, complete with timeout indicators. I think FSN may have even gone as far as to put timeout indicators on its NBA graphics.

But I said last time that we would get some ugly graphics, and CBS proved me right twice over. First, we got this graphic during the regular season, with the spelled-out “DBL BONUS” that appears towards the end of overtime. (Not all CBS games used this graphic with the bulky tab, so it was probably a late addition that the graphic wasn’t designed for.)

That was nothing, though, compared to the graphic that appeared for March Madness with the bulky tab hanging below the otherwise-fairly-elegant banner. I kinda-sorta like how the bonus indicator would change to read “1-and-1” or “2 Shots” after a foul (though I am worried about dumbing things down), but with the extra vertical space the network logo takes up, couldn’t you have nudged the score up and added a full-length tab below it?

Onward to baseball, where Fox’s return to using logos only to identify teams in its NFL graphic has proven so successful that they surprised me by letting it spread to its baseball coverage, including on its FSN affiliates.

The Mets’ SNY has gone to the same sort of two-line box used by its Northeastern brethren YES and NESN, though for some unfathomable reason they decided their use of dots to indicate balls and strikes would be so much more successful than when ESPN tried it.

Root Sports’ baseball graphics reflect baseball’s status as their only major professional sport shared across multiple RSNs let alone all three, with the use of logos alongside abbreviations. Clearly economic use of space was a priority, with the use of dots to indicate outs (though they seem to have missed a lesson Fox learned, that the third dot isn’t necessary) and the use of just a number to indicate pitch speed.

TBS’ regular-season logo fits oddly in the graphic introduced last postseason, but we all know the trouble with finding a source for that.

ESPN’s attempt at mimicking the Euro 2012 world feed graphics was surprisingly accurate, considering how ornate they were (and considering how off they were at Euro 2008 and how they didn’t even try at the 2010 and 2011 World Cups), with the only way of telling which was which being how they came in and out. But the score graphic was just plain weird. (And yes, this was the best video I could come up with to show it off.)

Nothing much to say about Root Sports’ soccer graphics…

…or about NBC Sports Network’s either.

NBCSN’s graphics for IndyCar and the Tour de France are pretty much straight swaps of Versus’ graphics.

For completeness’ sake, here’s NBCSN’s graphics for its boxing cards.

Overall, my opinion of NBC’s new graphics hasn’t changed; I’m still greatly disappointed. After seeing their application for the French Open, I really do think they’re transitioning out of tennis after losing Wimbledon.

And that’ll be it until next time, which I suspect will be after the NFL season starts.

A random rant.

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In most programming guides, ESPN scheduled two hours for the Home Run Derby.

At 10 PM ET, two hours into the window, we were late in the second round.

Prince Fielder had advanced to the second round with a grand total of five home runs. It’s not like they were hitting them out of the park all over the place.

I can’t imagine how powerless a two-hour Home Run Derby would have to be. This affects the plausibility of scheduling the softball game right afterwards, because the result is SportsCenter coming on at midnight ET and airing on ESPN2 in the meantime.

If not a full three hours, how bad would it be to lengthen the Derby’s timeslot to two and a half?

But that’s nothing compared to Fox’s All-Star Game window, which has always been three hours despite the fact that Fox wastes a half hour on pomp, circumstance, and starting lineups. Why baseball insists on listing the game’s start time when it does when all parties involved KNOW the first pitch won’t be thrown for another half hour is beyond me.

This year, at least, Fox’s time slot has been moved back a half hour to start at 7:30 ET. But the time slot is STILL only three hours and there is STILL no mention of the game itself beginning at 8, despite the fact that all parties involved know even MORE that the game won’t start for a half hour, because ESPN’s Baseball Tonight pregame show will still be a full hour ending at 8 ET.

What’s more, in this case it’s completely pointless; why not lengthen the time slot by a half hour? To bamboozle affiliates into thinking they’ll be able to start local news at a time they clearly won’t?

There’s no reason to think the game is going to be any shorter than a normal game. If anything, the All-Star Game tends to last longer.

Probably this isn’t interesting to any of you, but I wanted to get it off my chest.

Can boxing re-colonize broadcast television?

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I didn’t pay much attention when NBC announced an expansion of its relationship with promoter Main Events for its Fight Night series on NBC Sports Network – it wasn’t even enough to budge my Sports TV Wars count. But there is one aspect of the deal that is intriguing: up to two fights (presumably per year) airing on the main NBC network.

Before you go heralding the return of boxing to broadcast television a year after Fox’s relationship with the UFC began, keep in mind that these probably aren’t even fights of the caliber you’d see on Showtime, let alone HBO or pay-per-view. Don’t expect many if any world title matches; most fight cards on ESPN2, NBCSN or FSN tend to be focused on building up-and-coming fighters in hopes that, one day, they’ll fight for a title and justify the investment in the original broadcasts. To me, that makes it somewhat mystifying that NBC would put boxing on its broadcast network when it’ll pale in comparison to the matches even hardcore fans of the sport would be interested in. I doubt any of the other broadcast networks are going to put boxing on anytime soon, though CBS could certainly take a card off Showtime if they wanted. Granted, calling the NBC shows “Fight Night” is a bit of a misnomer, as the first broadcast show will run 4-6 PM ET, but that raises its own questions regarding whether it’s a good idea to hold US-based cards so early. (And it’s emblematic of the decline of the sport that boxing, once a broadcast mainstay, isn’t a solution for a network looking to follow Fox’s lead in giving Saturday night to sports, even with Saturday’s own decline. To be fair, though, that timeslot does better facilitate a European audience.)

NBC and Main Events seem to be big on the notion of inviting fighters from any promotion to participate on their cards, thus presumably pinning their hopes on being the premier source of boxing on broadly-available television. I’m not a big enough fan of the sport to know how well it’s worked so far beyond press-release spin, but color me skeptical. Boxing, rather infamously, has become a rather territorial sport, and just because Main Events is willing to play with others doesn’t mean the others, especially the big boys Golden Boy and Top Rank, will want to play with them.

NBC and boxing can help each other greatly, but I’m skeptical whether the relationship will be enough to overcome the larger problems with the sport. Considering how high most people seem to be on the partnership, though, I’m willing to be pleasantly surprised, but don’t expect it to be a panacea, especially for the ongoing loss of interest to mixed martial arts.

Sizing up the MLB contract situation

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Here’s the way I see things heading into MLB’s rights renegotiations:

  • Fox’s decision to hand over Saturday nights to sports, of which MLB plays a key role, may have MLB thinking of moving its main broadcast package to primetime full-time. As the only entity of sufficient stature that can fill the time all summer, MLB would have to be something close to the lynchpin of any effort to turn a network’s entire Saturday primetime schedule to sports. One problem: Fox and ABC would have to postpone the start of their primetime college football schedule to October, and NBC is lacking in sports it can plug in the rest of the year. The state of MLB’s infamous blackout restrictions that prevent out-of-market Fox games from appearing on Extra Innings may affect this as well.
  • With the NFL likely not selling a Thursday Night package in the near term if ever, MLB is in the role of kingmaker, potentially singlehandedly deciding Fox and NBC’s chances of running down ESPN. MLB is NBCSN’s best hope for increasing its reach and popularity, and along with NASCAR, is the other sport that will play a key role in Fox’s eventual decision whether to start a network.
  • Despite all this, the fact is that MLB’s status overall isn’t that great. For a variety of reasons, MLB isn’t succeeding at all at connecting with younger audiences. In particular, I think Fox kinda wants to get out of the sport that was always an odd fit for their brand and interrupts their highly successful primetime schedule considerably during the fall.
  • TBS’ postseason coverage seems to be working out fine, but it’s hamstrung by the utter failure of their Sunday afternoon package, which last year wasn’t even attracting as many viewers as a freaking Formula 1 race. Of course, we’re comparing cable with broadcast, and part of the problem is that TBS is blacked out in home markets and gets second choice after ESPN’s Sunday night package, but it also has to do with a glut of sports on broadcast and cable weekend afternoons, and the fact remains that for most people, baseball means Fox and ESPN all year long, and then abruptly and inexplicably moves to TBS when the postseason hits. My feeling is that MLB won’t try to include that Sunday afternoon package in this round of negotiations, instead giving it to MLB Network and splitting up ESPN’s games. Most analysts seem to think MLB will create a Sunday/Wednesday package and sell the Monday package solo, but selling the Sunday package solo and packaging Monday and Wednesday together makes more sense to me, because Sunday seems to be the marquee package with exclusivity and no other games in the time slot, similar to the relationship between TNT’s Thursday NBA games vis-a-vis ESPN’s Wednesday and Friday games.
  • Complicating matters even more for TBS, ESPN desperately wants back in the postseason. That will probably force MLB to find a way to juggle the postseason between two cable partners and MLB Network. Analysts are predicting that the LCS currently airing on Fox will join its sister on cable; perhaps the arrangement will be similar to how the NBA shuffles its conference finals between TNT and ESPN.
  • The All-Star Game has been an especially odd fit on Fox, and last year actually lost in the ratings to NBC’s America’s Got Talent. My hunch is that it will move to cable, probably ESPN.

Putting all this together, I see only three potential outcomes:

NBCSN and ESPN split the cable contracts, NBC gets the World Series. There’s so much that fits about this, even beyond NBC’s desire to improve the status of NBC Sports Network: NBC’s primetime has been mired in last place for ages, so it has less to lose during October than the other broadcast networks do, plus NBC generally has a weaker sports profile overall. Also, it would mark the return of Bob Costas to baseball coverage people would actually watch.

I would expect NBC, more than any of the other contenders, not to settle for “second-class” cable status in any way. I would expect NBCSN to get a share of the postseason, including LCS games, and possibly even the Home Run Derby. There’s no way to really avoid conflicting with hockey on NBCSN in April and into May, but the Sunday package would work out better for that purpose. Meanwhile, golf and horse racing could pretty much force the broadcast package into primetime.

The biggest problem is probably that even there, NBC would run into conflicts with the Stanley Cup Final on one Saturday night a year, plus occasional West Coast US Open golf tournaments NBC would rather allow to leak into primetime. A bigger problem could be that this would involve MLB jettisoning two partners at once, which could be a bridge too far for them. That could be enough for them to back away in favor of…

ESPN and TBS split the cable contracts, ABC gets the World Series. This might be the most comfortable option for MLB, shacking up with the two most established sports broadcasters on cable in a mirror of the NBA’s relationship, but it would be disastrous for anyone who wants a competitor for ESPN. It would certainly produce some happy faces in the offices of the Walt Disney Company, not only by shutting out any potential competitors and winning World Series rights but mitigating the loss of one or two nights to TBS with the addition of the broadcast package. I wouldn’t be surprised if ESPN were trying to form an alliance with Turner to make this happen.

The only people this would make happy outside Bristol and Atlanta might be people who want to stem the death of sports on ABC. Because of the restrictions of MLB’s anti-trust exemption and MLB’s own desires, neither ESPN nor TBS would be able to move the World Series to cable, and I don’t think either CBS or MLB want a relationship between those two to fill the broadcast contract, despite its popularity with MLB’s own audience – CBS has US Open tennis in September, SEC football in the rest of the month, golf the rest of the year, and “America’s Most Watched Network” in primetime to avoid disrupting in October. ESPN would be fine with putting the World Series on broadcast and giving ABC a regular-season broadcast package because ABC’s primetime in recent years has become increasingly weak, coming dangerously close to falling to NBC’s level, and like NBC, ABC has an infamously weak sports portfolio. I could see ESPN airing a regional ABC game on its cable network, similar to what it does for college football, though only in primetime.

All things considered, though, I don’t see this happening; the most recent contract, to me, ultimately amounts in the grand scheme of things to a way for TBS to transition out of its old Braves games. MLB might be more comfortable if…

FX (or the proposed Fox Sports network) and ESPN split the cable contracts, Fox gets the World Series. Given Fox’s desire to increase the presence of sports on FX, this is the only way I see Fox staying in the sport – from both Fox’s end and MLB’s. When the Sports Business Journal wrote an article on the Fox Sports network speculations, they cited as one key factor MLB telling Fox they needed to “establish a better cable sports presence” to compete with NBC and ESPN. I don’t know whether that says more about NBC’s chances, Fox, MLB, or FX. (Or Turner, for which it might be even worse news than it is for Fox, both in the fact they weren’t even mentioned and in what it implies MLB is looking for.) In any case, while Frank the Tank suggests that big-time sports leagues like MLB would rather be on a network with other draws, whether other big-time leagues or general-entertainment programming, and cites that as a big obstacle to both NBC and Fox’s all-sports networks vis-a-vis ESPN and Turner, this little piece of information suggests otherwise.

This is the closest outcome to the status quo, and it’s hard for me to find convincing points against it – if Fox ends up launching an all-sports network. It was harder for me to see this happening when it involved FX getting games, because of FX’s inability to raise the fees it charges to cable providers. To my knowledge, however, a Fox Sports network wouldn’t have that problem, so the only real issues left are the ones laid out in the opening of this post.

The most likely scenarios are the ones involving NBC and Fox, with TBS being an outcome of last resort if Fox decides not to launch an all-sports network and Turner’s desire to stick with baseball combined with ESPN’s desire to keep NBC from approaching their level are enough to keep NBC out of the sport. Before Fox’s network dreams came to light I would have considered the TBS/ABC scenario the second favorite, and normally I’d say ESPN could completely box NBC out of the market – besides Turner, an alliance with Fox makes sense even with their network ideas because of their established relationships with MLB – but I think NBC is willing to overpay considerably on possibly their last, best hope to establish NBCSN’s bona fides, and I think NBC can provide a high-quality enough broadcast to overcome any qualms MLB might have over NBCSN.

I keep going back and forth on which scenario is more likely; it’s hard because the MLB contract will influence whether Fox starts a network, but the existence of a network will determine whether Fox gets the contract. That may be one reason why they’re trying to renew the NASCAR contract early, which could be a bellweather for the outcome of the MLB talks if it’s announced first. If Fox doesn’t launch a network, I think it’s probable that NBC ends up with the baseball contract, dependent on the outcome of an ESPN-Turner alliance. But if they do, or even if they haven’t decided yet? Then the race is on as Fox and NBC wage a fierce (and expensive) battle to determine which will move on to take on ESPN, with Fox being the slight favorite if they have decided and NBC a slight favorite if they haven’t.

ESPN and the Rose Bowl stay in business

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No sooner did college football approve a revolutionary playoff structure than ESPN made sure at least one aspect of the past remained in place: the Rose Bowl breaking off from the rest of the BCS and signing its own television contract.

ESPN has signed an agreement with the Rose Bowl over the entire 12-year course of the new format.

I don’t know what this would mean for the other bowls’ TV rights, especially as regards to the semifinal rounds of the new playoff structure, although the release seems to imply ESPN would carry the Rose Bowl in years it’s a semifinal. If that’s true, it would seem to dilute the proposed $5 billion agreement the BCS is looking for for its proposed playoff system, especially since the SEC and Big 12’s “Champions Bowl” would likely also have a separate agreement. A big part of that desired number is the addition of semifinals, but four out of twenty-four of those games might end up going to someone else.

On the other hand, the BCS may decide to sell the semifinals separate from the championship game… but from what I read, if that was the case both semifinals would likely be sold together (which doesn’t make much sense to me – maybe what was meant was one semifinal and the title game?). I don’t know how the whole thing will end up working, but I guess we’ll find out in the fall.

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The State of NASCAR on Television

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NASCAR is in a bit of a state of flux at the moment. If you were describing the “four major sports” and you were looking at matters objectively, the fourth sport would be NASCAR, not the NHL, a status the sport has triumphantly risen to over the course of the last two decades. Once a southern curiosity, NASCAR has taken advantage of the war that rent open-wheel racing apart over a decade and a half to establish its fanbase in the north as well, becoming a force not to be trifled with in the world of sports. Yet over the course of the last contract, TV ratings and most measures of popularity have stagnated, even declined some. Where, then, does NASCAR stand as it prepares to renegotiate its contracts?

NASCAR’s relationship with Fox is very tight. The two entities have been very good to one another; Fox has been with NASCAR since the beginning of NASCAR’s control over the TV contract, and NASCAR has become one of the linchpins of Fox’s sports brand. For many, Fox practically defines television coverage of the sport, carrying the Daytona 500 over the entire lifetime of the most recent contract. NASCAR also isn’t likely to break its relationship with ESPN, if only because it’s scared of the horror stories of what happens to sports like the NHL or UFC (or, arguably, itself before the most recent contract) when they don’t shack up with ESPN. ESPN has certainly given NASCAR plenty of love; while the sport doesn’t get much more coverage on shows like PTI, ESPN does show plenty of NASCAR highlights on SportsCenter, and heavily advertises its coverage of Sprint Cup and even Nationwide series races, not to mention the daily magazine show NASCAR Now on ESPN2. NASCAR and ESPN tied themselves too tight at the hip to break up now. Say what you will about how they cover the sport, I guarantee you that NASCAR is quite happy with the coverage of Fox and ESPN, especially that they cover the sport.

TNT is substantially iffier. They are the forgotten broadcast partner. They have the fewest races, the fewest important ones (they have the second Daytona race, but they stop one race short of the Brickyard 400 on ESPN, and they have neither the Daytona 500 like Fox nor the Chase for the Cup like ESPN) and the least amount of coverage outside their Sprint Cup races. Their presence seems to be a vestige from their far greater role in the previous contract when they were joined at the hip with NBC. Turner itself doesn’t seem to have much respect for the sport; while its MLB, NBA, and NCAA Tournament graphics have all been made to look more like one another in recent years, its NASCAR graphics have remained unchanged for several years now. My hunch is that they will be jettisoned, either giving more races to Fox and ESPN, or making way for a third partner.

To me, there are only two candidates for that third partner: NBC, or a CBS/Turner marriage similar to their NCAA Tournament marriage. But as much as the latter might appear to keep up the status quo, and Turner will probably try to sell it hard (especially considering the windows it could open to add more sports to truTV, as discussed below), there’s no sign CBS is even interested. NBC may want to get back into the sport, if mostly to shore up its NBC Sports Network, but I suspect they will insist on a more equitable share of races, including something more important than what TNT has now. That would have to come out of Fox and ESPN’s races; Fox currently shows close to half the pre-Chase schedule, ESPN close to half the whole schedule, plus it would likely have to give up either the Brickyard or the Chase. I don’t think either of them want that, so I think both of them will persuade NASCAR (possibly with lots of little green slips of paper) to go back to two broadcast partners, thus giving each more races divvied up from the TNT package’s corpse.

But that doesn’t mean there won’t be drama; in fact, NASCAR is one of two sports that will play a key role in determining whether Fox launches its rumored all-sports network. There are several facets of this. First, when the last contract was negotiated, Fox was willing to abandon sports on FX, so it allowed ESPN to take the entire Nationwide Series schedule. Fox has since shown remorse for that decision and is interested in putting sports on FX again. But Fox also wants to shore up its NASCAR programming on Speed, to include more than practices, qualifying, the Truck Series, and the All-Star Race; they have voiced their desire to have Cup Series races on Speed. And perhaps most intriguingly, NASCAR quite clearly and obviously wants to launch its own network much like the other major leagues have, but such a network would conflict with the existence of Speed.

Regardless of anything else, I think NASCAR splits the Nationwide Series schedule across however many partners it ends up with, and allows Fox to move some of its Sprint Cup races to cable, whether FX, Speed, or a Fox Sports network. But the question of how to create a NASCAR network is the critical point. Fox could simply hand Speed over to NASCAR and continue to run it, but that’s not the only solution. I could see it going like this: Fox flips Speed to a Fox Sports network and hands its struggling Fuel network over to NASCAR, who flips it to a NASCAR network and allows Fox to keep running it. Fuel-turned-NASCAR-Network gets practice, qualifying, and most of the Truck Series; Speed keeps the All-Star Race (as well as some Truck Series races and the Gatorade Duels) into its new identity as a Fox Sports network, but also gets Fox’s new Nationwide Series and cable Cup Series races (and probably all of Fuel’s and most of FX’s UFC programming). (NASCAR may also hand some Truck Series races to ESPN and, if applicable, NBCSN as well. If Turner convinced CBS to jump on board, I imagine any Truck races and at least some Nationwide races they ended up with would end up on truTV.)

The rights agreements don’t actually expire until after 2014, and the last agreement was announced in December, but Fox is already in negotiations with NASCAR to get their deal renewed before the closed negotiation window ends next spring and the rights hit the open market. I have to imagine all of the above points are being heavily debated in the room (with Fox also not wanting to lose anything even if NASCAR takes on a third partner), meaning even with at least nine months before most of the deal gets done, the most important, game-changing part may be settled by the end of the year. Ultimately, though, all parties may well be in a bit of a holding pattern. The fate of a NASCAR network, a Fox Sports network, and the level of NBC’s interest in NASCAR may ultimately be determined by what happens with the ultimate stick-and-ball sport.

NBC Renews Relationship with Tour de France

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Been a long time since we last looked at the national sports TV wars, though does it count as “renewing” it when the broadcast contract belonged to CBS only two years ago and they inherited what they did get from the former Versus? Still, say what you will about the NHL, but Comcast’s rise to challenge ESPN for sports supremacy really got started when Lance Armstrong’s Tour de France-winning ways fell in the lap of a little outfit called the Outdoor Life Network. Now NBCSN and NBC will continue airing the Tour de France for another decade. (They’re also boasting about airing live stages on the NBC broadcast network starting this year, but I thought they did that last year too? In any case, you can bet ESPN wouldn’t be putting live stages on ABC…)

The bigger story, though, may be the break-up between CBC and Bell, who had teamed up to be the only serious contender for Canadian Olympic rights past 2012. Worse, Bell – owners of Canada’s only other all-sports network – has joined Rogers in saying it’s not interested in Olympic rights at all anymore. Does this mean CBC will have to try for the games on their own? Will Shaw, who owns one of Canada’s major broadcast networks but has no sports presence, step up? Will interest perk up if NHL players end up participating in the 2014 Games? Will Canadians have to watch the games from American coverage on NBC? Or could this open the door for Yahoo to put Canadian Olympic coverage on the Internet?

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Things are about to get even better for the NBA Champions…

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Apparently Fox can compete for local team rights in a competitive, high-value market as well.

Fox is breaking the bank and is about to at least quadruple the money they pay the Miami Heat – only the reigning and future NBA Champions and the most-talked-about team in the second-most demo-friendly league – closer to the per-viewer average the Lakers are getting from Time Warner Cable. This in a market where Comcast could have conceivably swooped in and snapped up the rights if they wanted to. Certainly there’s room for it – Florida, like Los Angeles, is a market where Fox runs two regional sports networks.

To be fair, though, this is an extention of a deal that still had three years left on it, so this is more of a case of Fox using its incumbent status to lock up a team without giving anyone else a chance in an open market. It doesn’t mean Fox has a massive advantage when it comes to locking up Dodgers rights…

CBS to launch national sports radio network

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Okay, this is… weird. Not two weeks after NBC announced it was teaming up with Dial Global – owners of the Westwood One radio network previously owned by CBS – on a sports radio network, CBS has announced it’s allying its own radio properties with those of Cumulus to form a sports radio network of its own.

For NBC (and possibly ESPN), this must be like an accelerated version of how they would feel if Fox launched an all-sports TV network. CBS is claiming that their network is instantly the “largest” and “most listened to” “major market” sports radio network, which is kind of a tall order, just given the sheer power of ESPN’s brand. But while CBS’ cable sports operations may be fast becoming the butt of the joke “your league is so small its games are on the CBS Sports Network”, there is no entity better equipped to compete in the sports radio landscape. CBS Radio owns market-leading stations in markets across the country, including the most storied sports radio station of them all, New York’s WFAN. All it would have to do is syndicate their better, more prestigious (and more nationally-focused) local shows to the rest of the country and it would have a powerhouse of a network, and a source of morning and afternoon programming for the CBS Sports Network. CBS may not be able to take the top spot right off the bat, but third place is a bare minimum for what it can do, and it could take second place away from Fox very easily, especially since most of Cumulus’ existing sports stations are currently ESPN stations.

This now means every entry in the sports TV wars has a corresponding radio operation except Turner, and an alliance between them and Yahoo Sports Radio would definitely be a mutually beneficial partnership at this point. But would it be worth much? Given the struggles Yahoo has already had finding stations, especially with stations more inclined to air local than national programming, I don’t think the market can support five sports radio networks (to say nothing of the miniscule Sports Byline and Sports USA networks) and I would expect at least one to fold by the end of 2013. Yahoo would seem to be the leader in the clubhouse for that dishonor unless it can somehow merge with one of the others.

The events of the past ten days may well be the “NBC/Comcast merger” of sports radio. Let the war begin.

@sportsguy33, the Sonics, and me

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I have a confession to make. When the Sonics were stolen from Seattle? I was kind of apathetic about it.

Part of the reason was that the Sonics were in a lengthy phase ranging from mediocrity to sucking. Part of it may have been that even then, I was developing into more of a national sports fan than a local one, or a fan of any particular team. Part of it was the aura of inevitability surrounding the notion of Oklahoma City getting an NBA team after the Hornets’ post-Katrina exile there, even though, of all the teams it could have been, why did it have to be the Sonics? Why couldn’t the Hornets have just stayed there?

Whatever it was, I couldn’t get myself too worked up about what was happening to the Sonics, even though like everyone else I could see it coming.

These days? These days I simply cannot refer to the Western Conference champions directly. The closest I come is to call them the “Sonics-in-exile”. It’s hard for me even to refer to the city they play in.

What changed? Bill Simmons. While Clay Bennett was still holding the city hostage, Simmons started repeatedly harping on the issue in his columns, pointing out what an asshole Bennett was being and how David Stern was falling asleep on the job. After the team moved, Simmons refused to refer to it by name, coming up with a wide variety of euphemisms to refer to it.

But the funny thing is, as time went on, even as Simmons’ outrage was affecting me, he seemed to be becoming less outraged. He regularly referred to the team as “Oklahoma City” with “Zombie Sonics” becoming the only euphemism used. He praised the team, Kevin Durant, the city. And in yesterday’s column, he basically announces he doesn’t hold a grudge against OKC, while noting at the end he still doesn’t like the situation in Seattle (complete with “Thunder” in the title!). I’ve been ginned full of outrage I never felt in the first place by someone who doesn’t feel as much of it himself anymore.

Honestly, even before that column I wasn’t sure how I felt. I wasn’t sure whether I should root against the Sonics-in-exile, because they stole our team, or for them, because… hey, if they win, it’s really the Sonics winning! The general consensus around here seems to be to root against them, and I do already have reason to root for the Heat, and I’m not sure I’m ready to live in a world where the Sonics-in-exile have a championship after leaving Seattle. But if they do, I hope Seattle throws them a faux “championship parade”, if only to give one last reminder to the rest of the country where they came from.