Sports

Back in 2006, six months before Da Blog started, the Big Ten announced a lucrative TV deal that included a partnership with Fox to launch a network entirely dedicated to the conference. Although the Mountain West had started its own network, the spectacle of a BCS conference doing so, combined with the piles of money associated with it, made many wonder if such networks would become the wave of the future, one that had to be concerning for ESPN. And one conference that seemed almost certain to take that plunge was the king of college conferences, the SEC, whose own deal was coming up for renewal fast. Instead, ESPN paid off the SEC to the tune of over a billion dollars, and combined with the most-distributed syndication deal in sports history, complete with the branding of “SEC Network”, it seemed as though the SEC didn’t need to launch an actual SEC network.

In the years since, though, the Pac-12 and the University of Texas have announced the formation of their own networks, and they have proven so lucrative that the SEC has started having second thoughts. One might wonder if the SEC added Texas A&M and Missouri last summer as a pretense to reopen its TV deal and get a do-over on the whole network thing.

This would leave just the ACC and Big 12 as the only true major football conferences without their own networks. The ACC just extended its deal with ESPN without launching a network; presumably they felt that the SEC wouldn’t do it, but with the SEC now potentially starting a network in their backyard, combined with their new bowl agreement with the Big 12, they may now be screwed. Their football power is already substantially behind the others; now it may be permanently relegated to second-class citizen status. The Big 12 is largely hamstrung by Texas’ desire to have their Longhorn Network, rendering it too fractured and weak outside its biggest programs for a conference-wide network. That might not be a game-breaker, though, given the power of Texas and the aforementioned bowl agreement.

A constant force working behind the scenes at every stage of college conference realignment has been ESPN. College sports are the bread and butter of ESPN’s business, and their money has in turn become the lifeblood of college sports. Ever since the Comcast merger went through, ESPN has been desperately working to prevent NBC from gaining a real foothold in the college landscape. ESPN has done so so doggedly that they may have inadvertently created a potentially greater competitor; although they teamed up with Fox to box NBC out of getting Pac-12 and Big 12 rights, the reports that Fox might create their own all-sports network should have shocked ESPN out of doing any more such team-ups – if anything, it’s NBC they should be teaming up with to box out Fox, or at least CBS or Turner. But ESPN is still the big man on campus, and at least where college sports are concerned, they may be influencing the outcome of the war in other ways.

The first such case is also the most well-established: when the Pac-10 was trying to annex virtually the entire Big 12 South to create the first 16-team superconference, the deal fell through largely because ESPN promised the Big 12 a more lucrative TV contract even with two schools, including mighty Nebraska, gone. Judging by reports, ESPN was not interested in the existence of such superconferences, at least not yet. But ESPN also collected a more directly lucrative payday from the collapse of the Pac-16 deal, because the continued existence of the Big 12 allowed ESPN to make a deal with the University of Texas to create the Longhorn Network.

The creation of the Longhorn Network set off the second wave of conference realignment, after the NBC-Comcast deal already had gone through. Some see in the moves of this second wave ESPN’s influence trying to further blunt any headway NBC might make. To take one example, ESPN last year was in the middle of exclusive negotiations with the Big East, and the conference rejected ESPN’s offer, presumably waiting for this year and for other potential partners like NBC to become part of the negotiations. But things didn’t work out like they had in mind, as the ACC – a conference not even yet affected by realignment, but worried about potential defections to the Big 12 – poached Pittsburgh and Syracuse from the Big East. Anyone who saw that move (and the Big 12’s eventual poaching of West Virginia and TCU) as the proverbial horse’s head in the Big East’s bed for rejecting ESPN’s “offer they can’t refuse” had their fires fueled by the comments of Boston College athletic director Gene DiFilippo, which he subsequently backed off from: “TV — ESPN — is the one who told us what to do.”

If ESPN was the force behind the erosion of the Big East’s football conference, it was a brilliant plan and smashing success. Before, for NBC to pick up the Big East might not have given them something as good as the Big 12 or Pac-12, but it would have given them a BCS conference that probably would count for more than the Mountain West with the likes of West Virginia and Pittsburgh on board. Now, numerically, the Big East has made up for those defections with the additions of SMU, Houston, Central Florida, Boise State, San Diego State, Navy, Memphis, and Temple, but even taking those eight and adding them to Rutgers, Cincinnati, Louisville, Connecticut, and South Florida doesn’t exactly give you the strongest conference. In fact, it looks a lot like Conference USA a decade ago; Rutgers, Connecticut, and Temple are the only schools that were in the Big East as recently as 2004 or so. Add in that the BCS, by all accounts, is looking to remove the official “automatic qualifying” status for conferences, and it’s hard to see how adding the new Big East would be a step up in any way, at least in football. Right now it looks like a lateral move at best from the old Mountain West.

Not that the Big East is entirely worthless (on the basketball side, Cincinnati, Louisville, Georgetown, St. John’s, Villanova, Notre Dame, Marquette, AND Memphis? Yes please), but unless NBC is absolutely determined to muscle their way in to college basketball, their energies might now be best directed elsewhere, perhaps towards the Big Ten contract coming up in a few years, with MLB and NASCAR far bigger prizes in the short term. But even if they are determined to muscle in to college basketball, ESPN is the big man on campus there as well. NBC recently signed a contract with the CAA, and now there are rumors that that conference’s two marquee programs, George Mason and VCU, may be bailing for the Atlantic 10. Coincidence? You be the judge. And that’s before wondering how much of a hand ESPN had in the decline of the Mountain West – certainly the death of the Pac-16 led directly to Utah moving to the Pac-12, which proved to be the domino that sent the entire Mountain West tumbling.

To directly tie most of this to ESPN’s meddling may be saying a bit much, and certainly it’s a serious accusation that no one should toss around lightly. But certainly conference realignment has had the effect of tightening ESPN’s hegemony around college sports and made it so that any efforts of NBC or Fox to challenge ESPN are best spent strictly on the pro level, maybe on the Big Ten in a few years. (The BCS doesn’t count because ESPN is the only entity that would or could put the BCS on cable, though cable outlets might have a shot at lesser bowls.)

Let me tell you a story of hubris, tribalism, monopoly, and karma.

In 2005, fed up with constantly getting shifted to timeslots that didn’t work for the time zones its teams played in, the Mountain West Conference decided to completely sever ties with ESPN. They signed a long-term contract with CBS to put its games on what was then CBS College Sports, and also agreed with Comcast to start the very first conference-specific network, the mtn., and put games on Versus.

And lo, it was good. Utah, BYU, and TCU were as good as any team from a BCS conference, and while games between them were never on Versus (the network more people got of any of them) in any years when they were the most important, their presence was quite fruitful for Versus, CBS CS, and the mtn. CBS CS and the mtn. got keystone programming, and Versus got some of its biggest ratings outside NHL games. And lo, when realignment hit college football in 2010, the Mountain West looked to solidify its place as a conference on par with any major conference, adding the other team as good as any from a BCS conference, Boise State, and looked to be one of the beneficiaries of the Pac-10’s proposed gutting of the Big 12, picking off incredibly valuable teams – Kansas, Kansas State – from the carcass.

But alas, that is when things turned for the Mountain West. The proposed Pac-16 deal fell through, but Colorado had already jumped ship. The conference was desiring of putting the conference’s size at a stable level, so they added Utah. And suddenly the Mountain West’s fortunes spiraled into a pit of despair. With its Holy War partner gone, BYU decided to become an independent. With Utah and BYU gone, TCU smelled greener pastures and left for the Big East, and later the Big 12. The Mountain West added Fresno State and Nevada, and later Hawaii for football, to compensate for these defections, but Boise was left with a conference not too different from the WAC they’d just left behind.

But that was just the beginning. For the realignment wheel was not done turning, as Boise State and San Diego State would leave for the paradoxically-named Big East. Suddenly the Mountain West was left with a football conference actually worse than what the WAC had, with Air Force and Nevada probably the class of the conference, and in fact were having trouble fielding enough teams to even be a viable conference. They were not alone: the Big East had also poached SMU, Houston, and UCF from Conference USA, and would eventually poach their star school, Memphis. So the Mountain West and Conference USA started talks for some sort of alliance that eventually grew into a proposed merger of the two conferences.

The TV rights for such a conference would prove to be a challenge: the Mountain West with their contract with CBS and what was now NBC, and Conference USA with its own CBS Sports Network presence and a fairly-recently-signed contract with Fox. One of the bigger complications was the mtn., as Conference USA had no similar network; would the mtn. expand to include all of Conference USA, stick to Mountain West territory, or go away entirely? By and large, the network had not been very successful, with much of its thunder stolen by far more successful networks launched by BCS conferences stealing the idea. The mtn. itself had been plagued by carriage disputes, resented by conference schools who saw all their games put there, and lost its best programming with realignment. The Mountain West and Conference USA would eventually realize that a merger would prevent them from collecting exit fees from departing conference members and would lose credits from past NCAA tournaments and softened it back to an “alliance”, but not before the Mountain West had already decided to pull the plug on the mtn.

Now, fast forward to today: the Mountain West has announced that CBS has sublicenced some of their games to ESPN. Oh, there may be only four of them, all but one of which is on a Thursday or Friday with the remaining game likely to be the biggest of the year between Boise State and Nevada, but the move is unmistakable.