| PT Rnk |
TD Rnk |
PT Vwr (000) |
PT/ ESPN |
TD Vwr (000) |
TD HH | TD/ ESPN |
|
|
1 |
1 |
 |
4256 |
4256 |
1591 |
1.1 |
1591 |
|
= |
= |
+50% |
+27% |
+27% |
1.1 |
||
|
2 |
2 |
 |
1312 |
1808 |
380 |
0.3 |
524 |
|
+3 |
+1 |
+442% |
+131% |
+116% |
0.4 |
||
|
3 |
3 |
 |
633 |
633 |
339 |
0.2 |
339 |
|
-1 |
-1 |
-22% |
-19% |
-18% |
0.2 |
||
|
9 |
4 |
 |
97 |
115 |
116 |
0.1 |
138 |
|
-1 |
+4 |
+3% |
+67% |
+92% |
0.1 |
||
|
4 |
5 |
 |
302 |
331 |
109 |
0.1 |
119 |
|
= |
-1 |
+20% |
-14% |
-15% |
0.1 |
||
|
5 |
6 |
 |
235 |
328 |
82 |
0.1 |
114 |
|
-2 |
-1 |
-10% |
-14% |
-10% |
0.1 |
||
|
6 |
7 |
 |
152 |
200 |
78 |
0.0 |
102 |
|
= |
-1 |
-13% |
-14% |
-25% |
0.1 |
||
|
8 |
8 |
 |
99 |
129 |
71 |
0.1 |
93 |
|
-1 |
-1 |
-17% |
-8% |
-9% |
0.1 |
||
|
7 |
9 |
 |
100 |
126 |
67 |
0.0 |
84 |
|
+2 |
= |
+19% |
+34% |
+64% |
0.0 |
||
|
10 |
10 |
 |
37 |
61 |
20 |
0.0 |
32 |
|
= |
= |
-5% |
-2% |
-62% |
0.0 |
I said on my tweeter a while back that big changes were coming to the scorecard, but even I didn’t know what sort of changes. The same week it added ratings for ESPNEWS, Son of the Bronx also listed primetime and total day rankings for ESPN. Because it was just ESPN, I didn’t think much of it. Fast forward to this week where SotB is listing primetime and total day ratings for EVERY sports network for this week and last! The table is still sorted by total day, as I consider that a more accurate measure of popularity for a sports network, and the total day numbers are still determined using the crude method I was using (which I can’t use for primetime because not every program fits neatly into the 8-11 block and 7 would be a more appropriate starting time for sports networks), which seems to slightly understate the total day viewership compared to the official numbers Son of the Bronx has, but allows for more precision for the new percent-change listing, especially for household rating which SotB doesn’t have the averages for at all.
SotB also has year-ago comparisons for every network that isn’t ESPNU (how come Nielsen has been reporting distribution for ESPNU for a few years yet I’ve seen evidence it wasn’t actually being rated until last year?), which is more apples-to-apples than the week-by-week changes that vary considerably over the course of the year (just look at the huge leap NFLN took with Thursday Night Football coming back), but I have no idea how to incorporate those comparisons into the chart.
Is ESPN underplaying NFL Matchup? I don’t mean in the sense that “ESPN buries all its actual good programs”, I mean in the sense that ESPN is missing an actual chance for actual good ratings. Yes, regular ESPN could put a test pattern on in the dead of night and get 250,000 viewers, but over 750k for a program at 4 AM ET, which is still 1 AM on the West Coast, is pretty impressive. Granted the 6:30 Sunday airing on ESPN is doing better than the new Saturday 8:30 airing on ESPN2, but it is new and Matchup fans might not be aware of it yet. When Fantasy Football Now was only 90 minutes on ESPN2, I wondered why the Deuce had an extra half-hour of SportsCenter that had to be bumped to ESPNEWS at the bottom of the hour, often to get bumped itself for NASCAR Countdown after another half hour, rather than putting on Matchup for that half-hour. FF Now is actually losing audience from its SportsCenter lead-in; I have to imagine Matchup would at least be on par with ESPN2’s other programming at that time if not retain more of SportsCenter’s audience.
All numbers are in thousands of viewers and are from Son of the Bronx.