On Wednesday’s First Take, Chris “Mad Dog” Russo ranted about the Cowboys’ surfeit of nationally televised games. Of the eight games the Cowboys have after the bye, six are slated for featured windows – and one of the other two is in Week 18, where nothing can be slated for featured windows ahead of time. Russo acknowledged “I know they’re gonna get ratings” but begged Joe Buck not to claim that the Cowboys “have a chance to make the playoffs” when he calls the Cowboys against the Raiders in two weeks, declaring “They! Are! Out! Of! It!”
A few hours later, ESPN underscored why the Cowboys are scheduled for so many nationally televised windows and are unlikely to be flexed out of all of them. This past Monday’s Cardinals-Cowboys game drew 16.2 million viewers, the second-highest total ESPN has drawn in Week 9 since 2011. Two sub-.500 teams drew an audience a million viewers over Monday Night Football‘s season average despite the Disney networks being blacked out on YouTube TV. To put that in perspective, Saturday’s big Oklahoma-Tennessee game had the lowest viewership of any program to be the most-watched opposite a World Series Game 7 in over 20 years, by over two million, despite only one such program in the intervening time being a live event of any kind and none of them being live sports. I have to imagine it would have done significantly better without the YouTube TV blackout, yet Cardinals-Cowboys managed to hold up to the tune of nearly four times the audience. (That said, it was the worst viewership mark of the season for a game that wasn’t part of a “doubleheader”, trailing two games that were part of “doubleheaders” and last week’s Washington-Chiefs game that went up against the World Series itself.)
This is why “Cowboys uber alles” exists: no matter how bad the Cowboys get, they can draw good enough ratings that networks would line up to get a package of just their games, and even if this year’s Cowboys might seem to “stink”, their offense is good enough that even games that might look like mismatches on paper have the potential to be entertaining. That doesn’t mean the Cowboys are completely immune to flexing – witness Cowboys-Browns a few years ago or, if you count late afternoon games, Cowboys-Eagles last year – but it seems like either both teams have to be mathematically eliminated from the playoffs, or the Cowboys could be eliminated but wouldn’t be if the game was played at an earlier time. None of that is likely to apply this year; the Cowboys’ Week 17 game is being played on Christmas and can’t be flexed, while their Week 16 game is their one remaining game before Week 18 that’s not scheduled for a featured window, and the prospect of it being flexed into primetime will affect what game does get flexed.
That leaves only two remaining Cowboys games in flexible featured windows, not counting Eagles-Cowboys on Fox Week 12, both with enough time left in the season that Cowboys fans could still have an outside chance of making the playoffs: Cowboys-Lions on the Thursday after Thanksgiving, and Vikings-Cowboys on Sunday night Week 15. I think Bears-Packers could potentially be swapped for Cowboys-Lions and keep the “full week’s rest for both teams” component of the week-after-Thanksgiving game, but even if that was under consideration Fox would probably protect it and swap it in for Bengals-Bills in its late doubleheader window instead. As for Vikings-Cowboys, the NFL wishes it was the worst of its problems that week because if it were, and if they were willing to flex it, they could simply swap in Colts-Seahawks; instead, as we’ve detailed in past weeks, they’re stuck looking at the even worse Dolphins in the Monday night window without a viable alternative to pivot to. Still, if the Cowboys are far enough out of it by then, that might be a situation worth paying attention to.
How NFL flexible scheduling works: (see also the NFL’s own page on flex schedule procedures)
- Up to two games in Weeks 5-10 (the “early flex” period), and any number of games from Week 11 onward, may be flexed into Sunday Night Football. Any number of games from Week 12 onward may be flexed into Monday Night Football, and up to two games from Week 13 onward may be flexed into Thursday Night Football. In addition, in select weeks in December a number of games may be listed as “TBD”, with two or three of those games being assigned to be played on Saturday. Note that I only cover early flexes if a star player on one of the teams is injured.
- Only games scheduled for Sunday afternoon, or set aside for a potential move to Saturday, may be flexed into one of the flex-eligible windows – not existing primetime games or games in other standalone windows. The game currently listed in the flex-eligible window will take the flexed-in game’s space on the Sunday afternoon slate, generally on the network that the flexed-in game was originally scheduled for. The league may also move Sunday afternoon games between 1 PM ET and 4:05 or 4:25 PM ET.
- Thursday Night Football flex moves must be announced 21 days in advance. Sunday and Monday Night Football moves must be announced 12 days in advance, except for Sunday night games in Week 14 onward, which can be announced at any point up until 6 days in advance.
- CBS and Fox have the right to protect one game each per week, among the games scheduled for their networks, from being flexed into primetime windows. During the early flex period, they may protect games at any point once the league tells them they’re thinking of pulling the flex. It’s not known when they must protect games in the main flex period, only that it’s “significantly closer to each game date” relative to the old deadline of Week 5, but what evidence exists suggests they’re submitted within a week or so of the two-week deadline; what that means for Thursday night flexes that are due earlier is unclear.
- On paper, CBS and Fox are also guaranteed one half of each division rivalry. However, in 2023 some Week 18 games (see below) had their other halves scheduled for the other conference’s network, though none were scheduled for primetime, and this year there’s another such matchup and another matchup that has one game on the other conference’s network and the other in primetime.
- No team may appear more than seven times in primetime windows – six scheduled before the season plus one flexed in. This appears to consider only the actual time the game is played, that is, Amazon’s Black Friday game does not count even though the rest of their TNF slate does. This post contains a list of all teams’ primetime appearances entering the season.
- Teams may play no more than two Thursday games following Sunday games, and (apparently) no more than one of them can be on the road without the team’s permission.
- In Week 18 the entire schedule, consisting entirely of games between divisional opponents, is set on six days’ notice, usually during the previous week’s Sunday night game. One game will be scheduled for Sunday night, usually a game that decides who wins the division, a game where the winner is guaranteed to make the playoffs while the loser is out, or a game where one team makes the playoffs with a win but falls behind the winner of another game, and thus loses the division and/or misses the playoffs, with a loss. Two more games with playoff implications are scheduled for Saturday on ABC and ESPN, with the remaining games doled out to CBS and Fox on Sunday afternoon, with the league generally trying to maximize what each team has to play for. Protections and appearance limits do not apply to Week 18.
- Click here to learn how to read the charts.